- Concept Ideation and Team Building: Initiated the concept of DocTube™ and built a dedicated team of 30+ from scratch. Formulated the strategic direction for the platform.- Process Development and Implementation: Designed and implemented robust processes for end-to-end video production, and established efficient workflows that streamlined production timelines.- Freelancer and Vendor Management: Identified, onboarded and managed a diverse pool of freelancers and vendors specializing in video production, content writing, and video editing to maintain high production standards.- Doctor Onboarding and KOL Engagement: Successfully onboarded over 5000 doctors as content creators on DocTube™ and cultivated partnerships with the top medical KOLs in India spanning across various medical specialties to generate more than 25,000 video content for general consumption.- Website Traffic Generation: Driving website traffic post-launch through various collaborative channels, along with continuous tracking of website footfall using GA4.- Sales and Marketing: Currently overseeing the entire Sales and Marketing for DocTube™ by establishing relationships with prominent healthcare brands, and securing partnerships for mutual growth in the B2C sector.

Engagement Growth and User Acquisition: Spearheaded CLIRNET's Engagement vertical, driving remarkable results including a 4x surge in platform engagement and a 3x increase in new user acquisition (HCPs) through strategic omnichannel marketing initiatives.Comprehensive Content Strategy: Formulated and executed a comprehensive Content Strategy, leveraging digital webinars, articles, surveys, polls, and quizzes to foster engagement across diverse demographics of physicians and KOLs from the healthcare space.Campaign Management & Reporting: Orchestrated end-to-end project planning, meticulously coordinating execution and reporting for esteemed pharma & healthcare clients, ensuring seamless project delivery and client satisfaction.Team Management: Directed and mentored a cross-functional team of 20+ members, which included digital marketers, campaign managers, content writers, chat process executives and support desk, fostering a collaborative and high-performance culture while achieving collective goals and milestones.

Campaign Management: Conducted comprehensive Market Research and customer journey mapping to craft campaign strategies and created targeted communication plans for diverse client groups. Also, executed brand activation initiatives, enhancing client's brand visibility.Digital Content Development: Created engaging Social Media posts, Video snippets, GIFs, and blogs and amplified online presence by fostering brand engagement.Team Leadership: Managed and motivated Client Servicing Executives and Art Directors.Paid Advertising and Analytics: Orchestrated Paid Ads across Google, Facebook, Instagram, etc. and utilized Google Analytics for data-driven online campaign refinement.Client Portfolio: Successfully handled campaigns for Abbott Nutrition, Dr Reddy's, Torrent Pharma, Wockhardt Hospital, Arohi Eye Hospital, Jupiter Hospital, , and others.

- Planning Online engagements for Healthcare Providers using SURVEY MONKEY, MAILCHIMPand campaigns on social media properties such as FACEBOOK, INSTAGRAM, LinkedIn, etc.- Handling a team of creatives and techies to run and execute the campaigns- Using Google analytics for creating targeted online campaigns and Market Research

Strategizing for Pan-India Doctor Engagement: Formulated and executed targeted strategies to effectively connect with doctors nationwide on digital platforms. Launched 3 new courses of FESS, Arthroscopy & Bronchoscopy as a part of strategic planning.Website Content Creation and SEO Optimization: Produced compelling and SEO-optimized content, resulting in 5x growth in organic lead generation.Social Media Presence Management: Strategically planned and meticulously monitored CEMAST's presence on various social media platforms and drove consistent growth in followers and engagement metrics through dynamic and engaging content.End-to-End Marketing Material Management: Orchestrated the entire production process for diverse marketing materials such as brochures, flyers, SMS, emails, standees, flex banners, e-newsletters, and videos.Pan-India Conference Representation: Represented the company at conferences and conducted thorough feedback analyses, deriving data-driven insights to fine-tune the courses and maximize impact.

Understanding the need of the surgeons in order to suggest a learning path so as to improve the skill-set in Minimal Access Surgery in specialties of GI surgery, Hepatobiliary surgery, Bariatric surgery, Paediatric surgery, Neurosurgery and Orthopaedics

Equipment Upkeep and Maintenance: Minimized downtime and extended equipment lifespan through meticulous equipment upkeep.After-Sales Activities Management: Generated increased revenue by successfully promoting and selling service contracts to clients.Consumables Marketing: Enhanced operational efficiency by pitching and supplying hospital consumables to clients.Healthcare IT Project Leadership: Led the handling and implementation of Healthcare IT projects in Western India.