Frima Udelman León Email & Phone Number

Ciudad De México, México

• Deep consumer insight through syndicated studies, focusing on culture, generations, socioeconomic levels.
• Creating in-depth brand analyses across various categories using theoretical frameworks from syndicated studies.
• Developing and presenting data-driven ideas and recommendations to clients and internal stakeholders.
• Development of topic guides for research.
• Analysis using mixed methodologies (qualitative and quantitative).
• Conducting qualitative data collection… Show more

Ciudad De México, México

• Conducting qualitative data collection in the field (online communities, focus groups, ethnographies, interviews, shopalongs, etc.)
• Analyzing studies on brand health, product and concept testing, brand positioning, pricing, and benchmarking
• Moderating national and international groups
• Creating reports aimed at addressing ad hoc questions for brands, focused on identifying opportunities within target segments
• Collaborating with leading national and global brands across… Show more
• Collaborating with leading national and global brands across various categories: entertainment, e-commerce, banking, lifestyle, hygiene, beverages, food. Show less

México - España

• Sustainability Reports (GRI, SASB standards): materiality analysis, design of sustainability strategies.
• Stakeholders and project management.
• Design and implementation of impact assessment for the public sector’s social responsibility service provider.
• Presentation of results and recommendations for the improvement of internal processes of stakeholders.
• Facilitation of individual and group work sessions.

Venezuela

• Head of the Social Psychology Internships Department
• Professor in mixed research methodology - methodologies that combine quantitative and qualitative techniques
• Professor assistant in Theory of Psychological Tests
• Invited professor in a specialization program on topics of community development, social exclusion, complex grief and interventions with populations at risk.

Unidad De Psicología "Padre Luis Azagra, s.j."​. Parque Social UCAB

• Responsible for project management and inter-institutional relations with street youth and organizations that provide services to them.
• Management of non-conventional psychotherapeutic group interventions.

Caracas

• Responsible for project management from end-to-end.
• Innovation and optimization of resources in internal processes in field work.
• Development and implementation of research plans using qualitative methodologies.
• Design and implementation of participatory interventions and strategies focused on the inclusion of communities victims of police and social violence.
• Communication of results in congresses and forums.
• Consolidation of alliances for joint work with related… Show more

New York, EEUU - Caracas, Venezuela

Project. Liaison in the field and responsible for supervision in research and intervention work in psychological care service for women in interpartner violence situations.Behavioral economics, behavioral science.

Specialization, Clinical-Community Psychology

Bachelor Of Science, Psychology