Udhaya Kumar Email & Phone Number

Coimbatore, Tamil Nadu, India

Cosmetics Industry | Team Lead | 2020 – PresentTool: Adobe Campaign StandardSuccessfully implemented Adobe Campaign Standard for a leading cosmetics company across the APACregion, driving significant marketing efficiency and campaign performance.• Spearheaded the entire implementation process, from business requirement discovery to postlaunch monitoring.• Led a team of specialists, effectively managing project timelines, resources, and clientcommunication.• Designed and implemented a customized solution tailored to the client's specific needs andobjectives.• Provided accurate effort estimations and managed project timelines to ensure smooth andtimely delivery.• Built and implemented over 400 campaigns, including 1000+ HTML emails and 1000+ crosschannel messages.• Configured subdomains, brand settings, user access, and typologies for optimal platformutilization.• Developed custom ROI reports to track campaign performance and measure success

Coimbatore, Tamil Nadu, India

Coimbatore, Tamil Nadu, India

Coimbatore, Tamil Nadu, India

Consumer Electronics Industry | Marketing Technology Specialist | 2019Tool: Adobe Audience Manager• Developed customized audience segments based on client requirements, ensuring precisetargeting and optimal campaign performance.• Leveraged pre-defined audience models and advanced segmentation techniques to createhighly relevant and effective segments.• Successfully migrated segmented audiences to external accounts, facilitating seamlesscampaign execution and data integration.• Mastered the creation of complex audience segments based on demographic, behavioral, andother relevant criteria.Consumer Electronics Industry | Marketing Technology Specialist | 2019-2020Tool: Adobe Campaign Classic• Owned end-to-end campaign setup and quality assurance for all APAC region campaigns,ensuring flawless execution and optimal performance.• Orchestrated the lifecycle management (LCM) of campaigns across APAC, streamliningprocesses and maximizing operational efficiency.• Developed and implemented standardized campaign setup procedures, ensuring consistentquality and compliance across all campaigns.• Led the QA process for all campaign elements, including email templates, landing pages, andautomation workflows.• Resolved technical issues and identified areas for improvement to optimize campaignperformance.

Coimbatore, Tamil Nadu, India

Coimbatore, Tamil Nadu, India

• Led a team of 15+ individuals and 5 Distributors in managing prepaid distribution across adesignated territory within Erode District.• Successfully established and implemented a robust distribution infrastructure, optimizingefficiency and reach.• Adept Project Manager, consistently achieving successful project completion on schedule andwithin budget.• Top 5% performer in the organization, earning significant incentives for exceeding sales targetsin Q1, 2018.• Leveraged market analysis data derived from MIS to identify and bridge critical gaps within thedistribution network, ensuring optimal market coverage.

Coimbatore, Tamil Nadu, India

• Successfully identified untapped market potential within assigned territory (Watrap,Rajapalayam, Srivilliputhur, and Alangulam), bridging distributor gaps and expanding coverage.• Managed a network of 4 distributors and 6 sub-distributors, ensuring efficient and timelydelivery of over 40 SKUs.• Driven both primary and secondary sales, fostering strong relationships with retailers, and maximizingrevenue growth.

Master Of Business Administration - Mba, Marketing, First Class - 7.04 Cgpa

Specialized in Marketing from Amrita University and IT Management and Services from SUNY

Bachelor Of Engineering - Be, Electrical, Electronics And Communications Engineering, First Class - 6.85 Cgpa