Udhaya Kumar Email & Phone Number

Coimbatore, Tamil Nadu, India

• Cosmetics Industry | Team Lead | 2020 – PresentTool: Adobe Campaign StandardSuccessfully implemented Adobe Campaign Standard for a leading cosmetics company across the APACregion, driving significant marketing.
• Spearheaded the entire implementation process, from business requirement discovery to postlaunch monitoring.
• Led a team of specialists, effectively managing project timelines, resources, and clientcommunication.
• Designed and implemented a customized solution tailored to the client's specific needs andobjectives.
• Provided accurate effort estimations and managed project timelines to ensure smooth andtimely delivery.
• Built and implemented over 400 campaigns, including 1000+ HTML emails and 1000+ crosschannel messages.

Coimbatore, Tamil Nadu, India

Coimbatore, Tamil Nadu, India

Coimbatore, Tamil Nadu, India

• Consumer Electronics Industry | Marketing Technology Specialist | 2019Tool: Adobe Audience Manager
• Developed customized audience segments based on client requirements, ensuring precisetargeting and optimal campaign performance.
• Leveraged pre-defined audience models and advanced segmentation techniques to createhighly relevant and effective segments.
• Successfully migrated segmented audiences to external accounts, facilitating seamlesscampaign execution and data integration.
• Mastered the creation of complex audience segments based on demographic, behavioral, andother relevant criteria.Consumer Electronics Industry | Marketing Technology Specialist | 2019-2020Tool: Adobe Campaign Classic
• Owned end-to-end campaign setup and quality assurance for all APAC region campaigns,ensuring flawless execution and optimal performance.

Coimbatore, Tamil Nadu, India

Coimbatore, Tamil Nadu, India

• Led a team of 15+ individuals and 5 Distributors in managing prepaid distribution across adesignated territory within Erode District.
• Successfully established and implemented a robust distribution infrastructure, optimizingefficiency and reach.
• Adept Project Manager, consistently achieving successful project completion on schedule andwithin budget.
• Top 5% performer in the organization, earning significant incentives for exceeding sales targetsin Q1, 2018.
• Leveraged market analysis data derived from MIS to identify and bridge critical gaps within thedistribution network, ensuring optimal market coverage.

Coimbatore, Tamil Nadu, India

• Successfully identified untapped market potential within assigned territory (Watrap,Rajapalayam, Srivilliputhur, and Alangulam), bridging distributor gaps and expanding coverage.
• Managed a network of 4 distributors and 6 sub-distributors, ensuring efficient and timelydelivery of over 40 SKUs.
• Driven both primary and secondary sales, fostering strong relationships with retailers, and maximizingrevenue growth.

Master Of Business Administration - Mba, Marketing, First Class - 7.04 Cgpa

Specialized in Marketing from Amrita University and IT Management and Services from SUNY

Bachelor Of Engineering - Be, Electrical, Electronics And Communications Engineering, First Class - 6.85 Cgpa