Udit Das Email and Phone Number

• Framing strategies for establishing greater awareness about brand & its products and handling appropriate media selection for branding new product launch / campaigns• Exploring business potential, opportunities & customer group to secure profitable business volumes• Conducting competitor analysis by keeping a close view of market trends to achieve metrics• Collecting and analyzing data facts to find root cause of business problem and forwarding key findings to management• Placing the data in mainframe and controlling the quality of the item in mainframe database• Implementing processes in line with the organizational guidelines for improving operational efficiencies• Establishing own goals and of the team to match corporate goals, short term and long-term budgets and developing business plans for the achievement of these goals

Noteworthy Contribution:• Digital Transformation – Essayed a key role in successfully converting a Pen & Paper Sales Process to a complete touch and feel experience for the TG to experience the Product at the Point of Sales• Played a stellar role in:O Referral Program of Club Mahindra which contributed 33% with multiple initiatives. Developed & design a product Club M select for engaging with the TG for 365 days.o Brand Relaunch Brand Repositioning, Strategy & Implementationo Content Management–Have been managing content for all the product categories. Have worked on the various content formats from Influencer lead, AFP with multiple networks to topical content.o Integrated Kids Strategy–To keep kids in the center stage & develop a campaign to leverage their pestering power.- Developed kid’s strategy to engage kids with the segmented approach of Do, Learn & connect philosophy which has a yield of 30% increase in revenue. Planning & executing multiple campaigns with the alliance of like-minded brands for brand salience & looking for avenues for engagement lead campaign to achieve a business aim.o Digital marketing - Media planning and optimization across digital channels - Create and optimize content for each platform (FB, Insta, LinkedIn, Twitter, YT, Pinterest) based on the set objectives and metrics.o NPD–Club Mahindra Bliss - Product designed for Senior citizen & Go Zest–Millennials.o Events & sponsorships - Conceptualized & executed various events& business lines for the original product line & evaluating appropriate properties for different products.o Movie Alliance–Have done multiple movie alliance to achieve business objectives across the consumer journey. National & Regional Movies – Dil Dhadakna Do, Angry Bird, Regional Movie Gujju Bhai – 2 & Race 3.

As Asst. Brand Manager with Mahindra Holiday Resort India Ltd am responsible for managing the brand from strategic planning to tactical activities.In my current role my responsibilities include, but are not limited to:• End-to-end Project leadership from concept development to post-launch evaluation for Innovations & launches • Developing business strategy & marketing plans, designed to achieve Top Line & Bottom line growth targets• Developing for Marketing Mix, Creative strategy, Portfolio Management &New Product development• Responsible to step up growth of Key business & brand Performance Metrics : Market Share, Consumer Measures, Gross Margin & other Brand Financials• Preparing annual plans & managing budget planning activities for all brands within the category• Provide guidance for local strategy through market, trade and customer segment analysis

• Oversaw the Integrated Marketing Strategy related to Tata Photon Handled marketing collaterals, corporate gifting, cost-tracking and MIS Building marketing strategy with communication plan for campaigns, new business acquisition and cross-sell marketing• Liaised with Advertising Agency, Media Buying Agency and Merchandising Agencies to develop Copy, Campaigns, Promotions, Labels and various Advertising Material & Artworks Coordinated with:o Product Team and discovered the right communication channel for target audience and planned the ATL / BTL campaigno Direct Marketing Agency, select direct for ideating, developing and creating execution module for various Loyalty Programso Finance Department for forwarding bills and tracking payments against the budget Planned the Brand Campaign and ensured flawless execution Bought Media at negotiated rates for all the verticals and improved on negotiations Entrusted with the responsibility of racking upcoming media innovations and updating vendors on POP's, Outdoor Advertising, Printers, Publications, Channels, etc. Accountable for monitoring the annual expense budget and keeping a track on spending of the marketing funds Responsible for circulating the program paper to the Business Heads and Marketing Head with the latest updates on campaign progress and lead generation