Worked with ROI Mantra Pvt. Ltd. as a Digital Expert, managing external as well as in-house projects. Responsible for creating and maintaining both on-page and off-page strategies as per need of business. In addition, an integral part of the GDS team, directly responsible to maintain GDS' websites and on-page blog.Key Functional Areas of Responsibility● Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities● Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages● Provide recommendations and execute strategies for content development in coordination with SEO goals – general and keyword specific●Administer search engine programs (XML sitemaps, shopping feeds, webmaster tools) for purposes of diagnostic reporting on client projects● Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)● Implement link building campaigns in coordination with client SEO goals● Assist in development and execution of communication/content strategies via social communities in coordination with SEO goals● Keep pace with SEO, search engine, social media and internet marketing industry trends and developments● Research and administer social media tools in support of clients’ social media strategy● Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals● Monitor and evaluate search results and search performance across the major search channels● Communication to team and management on project development, timelines, and results● Work closely with the other team members to meet client goals

Roles and Responsibilities:• Joined as Trainee / Intern at ROI Mantra during the Advanced Digital Marketing Course time period at K. K. Modi International Institute - Stratfort University• Learnt and implemented Digital Marketing techniques and practices• Worked with and under the supervision of SEO, PPC, SMO expertsAfter the completion of the training period, was the only one got selected as a full time Digital Expert at ROI Mantra, after interview sessions.

Description, Roles and Responsibilities:• Analysed and investigated price, demand and competition• Devised and presented new ideas and strategies• Promotional activities• Compiled financial and statistical information• Evaluate and wrote reports and documents• Organised events and product exhibitions• Monitored performance• Handled the tasks of preparing quotations for different productsSkills acquired:• Good teamwork skills• Communication skills• Adaptability• Good organisation and planning skills• Creativity• Commercial awareness• Numerical skills• IT skills