Online Development of E commerce portal of the company ‘www.faberindia.com’ and managing end to end operations Search Engine Optimazation of brand’s web store as well as for 350 exclusive retail stores across India Planning and executing performance linked Digital Marketing campaigns Managing Social Media & Online Reputation Management,  Continous Content Development (Product Videos, A+ Content etc.) for varioius E commerce portalsOfflineATL Liaison with the creative agency for concept development to the final production of Television Commercials & Photo Shoots for New Product Launches along with Celebrity Managemento Got more than 20 TVCs developed for brand as well as various products & categories Media Buying (Television, Newspapers/Magazines, OOH & Cinema, radio) Brand Health & Market Share Enhancement through Market Research & Competition Mapping Discussion on regular basis with the regional sales team across the country for evaluation and finalizing the promotional offers for print Ads in various national and regional publications Contributed to the launch of new products from Faber (RO water Purifiers,Geysers, Small Appliances); Planned, Executed and Monitored end to end launch from Sales force training to ATL & BTL activities to Digital, Retail and P.R campaignsBTL Handling corporate/regional launches and exhibitions for various Categories across India, Nepal. Organised Foreign Travel Schemes for dealers and distributors as part of the promotional schemes Designed and Developed more than 350 Faber Exclusive Experience Centers (Faber Platinum Studios & Galleries) across India & Nepal Designing & Execution of Product Fixture display at more than 5000 outlets across India & Nepal including Modern and General Trade  Local level Marketing Activities: Provide support & carry out coordination with Sales Team PAN India for Creative & Collaterals Development & Deployment, Exhibitions as well as other marketing activities

Account PlanningTrends MappingConsumer InsightsMarket Research

account planning trainee in Cheil, I have had the exposure to both ATL brand planning as well as Retail planning.I work on Samsung, Delhi Daredevils and Polaris. Also, have had the opportunity to be part of all the pitches made by the Agency.Core role & responsibilityGathering first hand consumer understanding and insightsConcept researching Monitoring FGDs and creating research reports Work on Planning team knowledge centre (Currently working on New India report)AcknowledgmentsOvernight research on Samsung Mobile communication which made the senior management changed their decision for good. The contribution was much-admired by the Client and Cheil’s MD.Retail Exposure at Cheil Worldwide (Samsung)Questionnaire preparation for Retail Audits. Supervising Retail Store Audits. Quality Check audits for Samsung Retail stores.Retail business case analysis for retail outlets. Mystery Shopping

Working under ‘New product development’ handled complete project management for Munch and sub brands of Munch. Core role & responsibility- Consumer behaviour & market researchTapping into competitor’s thinking strategiesAnalyzing different packaging options shared by the creative AgencyNegotiating with external agencies, managing timelines, costing.Worked very closely with agencies on events and promotional activities for the mentioned brands