Udit Agarwal Email & Phone Number

Bangalore, Karnataka, In

Elevating Brand Presence:Strategic marketing programs in partnership with multiple internal teams from product to GTM to Sales to external bodies & media to elevate Exotel's global brand recognition, achieving a significant increase in Share of Voice and top-of-mind recall metrics.Driving Customer Growth and Funnel DemandEngineered a robust customer acquisition system, resulting in a fourfold expansion of sales funnel coverage and a remarkable 25% increase in lead conversion rates.Enhancing Operational Efficiency:Implemented advanced martech and AI tools, leading to a 30% improvement in marketing efficiency and a 20% increase in conversion metrics, thereby maximizing ROI.Empowering Team Collaboration:Cultivated a culture of innovation and collaboration, resulting in a 40% increase in productivity and a 50% reduction in time-to-market for new initiatives, enabling Exotel's teams to meet the demands of a global market effectively.

New York, Ny, Us

Demand Expansion through PartnersLed market development initiatives by collaborating with sales, partner, and product teams, unlocking new revenue streams and identifying growth opportunities through alliances.Go-to-Market Strategy and Geo Marketing Plans:Acted as a key advisor on go-to-market strategies, ensuring an integrated marketing approach with a focus on content strategy across the customer journey.Collaborated with sales teams to develop and execute the Large Enterprise and GCC marketing cohesive plans and align strategic objectives.Drove effective multi-channel marketing programs, delivering tangible business impact and enhancing the overall customer experience.Operationalize the Global Partner Marketing Program to regionsPartnered with the operations team to establish a technology-infused B2B marketing engine, expanding processes and talent to scale operations.Demand Centre of Excellence:Established the demand engine, enabling precise goal setting and performance tracking, while fostering a high-performance environment aligned with strategic objectives.

San Jose, Ca, Us

Doubled lead-to-revenue conversion rates through strategic noise reduction in the pipeline and the implementation of quality, content-led digital and offline programs. Drove accelerated adoption of Creative Cloud photography products by harnessing influencer marketing and spotlighting outstanding designs on a global platform.

Walldorf, Bw, De

• Bring the APJ market insights to Global teams for helping define the GTM & strategy execution. • Establishing the Digital Transformation for Commercial business (aka -Inside Sales) & partners - Simplify and bring digital innovation, to Integrated Demand Process for General Business (GB), focussing to deliver a best-in-class Lead-2-Revenue process.• Build data driven insights to fine tune the Go-to-market model & align demand generation planning and forecasting for partners & sales across different countries (IN, ANZ, KR, JP and South East Asia)• Stakeholder Management with APJ and Global extended teams.

Walldorf, Bw, De

Responsible for driving planning and execution of Multi-touch Demand Generation campaigns through traditional marketing & Digital/Social Media marketing.Traditional Marketing proficiency:• Direct marketing• Account based marketing• Alliances• Influencer engagement• Telemarketing• Partner MarketingDigital Marketing expertise:• Paid, Earned, Owned Media• SEM/SEO including Leads Nurturing, Inbound marketing• Content marketing• Digital Publisher led marketing• Native MarketingLead Management: Built & manage closed-loop lead management systems & workflows, adopting industry best practices, aligning marketing & sales activities throughout the entire revenue cycle.Collaborate with various internal business leaders and external stakeholders (regional and local) to drive business priorities with emphasis on the customer.Leading a team of 20 business development consultants responsible for demand generation through Outbound & Inbound channels.

Walldorf, Bw, De

Responsible to drive incremental indirect pipeline leveraging Market Development Fund (MDF) for driving reach, impact and bottom line to SAP Channel business, contributing to 50% of SMB pipeline. Developing strategic business and marketing plans with partners that support business growth across solution and industry.Design, execute and launch marketing programs and platforms to enable partners to expand digital & social media reach Responsible for driving effectiveness & efficiencies of SAP's Partner Led Demand Management Infrastructure with enablement tools that provide best-in-class marketing practices and promote innovation.The Marketing Service Bureau (MSB) provides demand generation support to SAP VAR partners via a network of SAP vetted and approved agencies. Agency vetting and evaluation to ensure the MSB agencies can satisfy current partner demand gen needs at a reasonable price point while providing substantial ROI. Manage onboarding of new agencies.Responsible for MSB Key Metric performance against SAP-cascaded goals, and actively participated in MSB annual planning, budget, strategy, and direction

San Francisco, Ca, Us

Aligned with the territory expansion goal of the company, I am responsible for designing the marketing strategy and its execution, to drive demand in the new territories/locations. Leverage online marketing (SEM, SEO), display advertising, social media, tele-engine and customer reference initiatives to drive awareness and in the SMB segment.

San Francisco, Ca, Us

Planned and executed the Go-to-market marketing programs across all industries (Architecture, Engineering & Construction (AEC), Manufacturing and Media & Entertainment). Additionally, agency development and management, budget controls and reporting were also the responsibility areas in this role.I have been instrumental in setting up the demand generation engine (led by an outbound tele-engine/Inside sales team) to drive additional sales and capture mindshare by effective through effective marketing communication. Leveraged media like online marketing, CEO-focused events, telemarketing, Industry focused events, Channel programs and other direct marketing tools for enhanced reach and demand generation.

San Francisco, Ca, Us

Responsible for Data analytics, segmentation, campaign set up and execution, implementing campaign management tools like SFDC, Aprimo and Ariba. Tracking marketing effectiveness and ROI metrics

Assist in developing cost-effective national marketing plan - Marketing Intelligence studies and joint marketing programs with strategic partners.

Drove new business initiatives, developed business plan, including industry opportunity mapping, competitive analysis, defining target audience, devising the value proposition, along with the strong go to market plan.

New Delhi, New Delhi, In

Business Development • Manage the portfolio of international events and generate business for each product.• Liase and manage the relationship with key trade development councils like export promotion councils of India and Hong Kong Trade development centre

Marketing Leadership, Marketing

Pgdbm, Marketing

Bachelor Of Computer Applications, Computer Science

Senior Secondary School, Science