Seasoned UX design professional with deep background in creating user-centric user experience and interaction designs. My understanding of human psychology clubbed with my background in design has produced some of the industry leading products.Lead the design teams to set vision, strategies and department level OKRs to achieve overall company OKRs. Extensive background in research and trend analysis has been valuable for me to understand the user needs and interaction themes to hook the customers to achieve industry leading conversion rates 10 to 20% in oppose to general e-commerce conversion rates of 2.5 to 3%.Archived a exemplary growth rate of 20% month on month in a slow moving fresh pet food industry with more than 75% 5 star rating out of people who has reviewed.My background in apparel design research during the initial days of my career has helped me shape my understanding of user research and market trend analysis. This has enriched my background as a design and research professional.