Uditi Sharma Email & Phone Number

Gurugram, Haryana, India

Gurgaon, Haryana, India

Gurgaon, Haryana, India

Key Projects :Market Mix Modeling: -Provided end to end marketing solutions to business problems and helped clients to identify the set of business growth drivers. Provided marketing solutions to a global snack food manufacturer, a leading player in Quick Service Restaurant Industry and a leading nutrition product manufacturer for their best-selling brands falling under different categories and different geographies (US, Canada, LATAM, China, South Africa) using different Market Mix Modeling (MMM) techniques.-Used business knowledge and techniques such as Predictive Modeling (Regression Models) to build MM models on SAS & R.-Analyzed the responsiveness and ROIs of different media campaigns and promotional activities on the sales.-Determined the optimal level for aired GRPs in order to prevent overspending in TV.Internal Budget Planning & Sales Forecasting: -Onsite consultant for one the CPG giants in North America. -Helped the client with their Budget Planning strategies by generating constructive insights based on data from various sources such as Consumption, Shipments, Usage & Attitude, Brand Health tracking, Sales .-Interacted with stakeholders across different teams- Marketing, Sales, Demand Planning, and Finance.-Forecasted the sales and helped in setting right growth targets.Store Opportunity Identification :-Identified sales opportunity for the sales representative of a Global Healthcare brand for Indian Geography (East Region).-Led to the development of android based mobile app for empowering the sales representative to achieve their target.-Tracked the performance of sales representative on the identified opportunities.Consumption/Demand Forecasting -Predicted sales for the entire brand portfolio in order to drive better business and close the gap between predicted sales and year ending target.-Used Predictive techniques such as Econometric Forecasting, ARIMA, and Exponential Smoothening.

Gurgaon, India

Gurgaon, India

• Worked on advanced exploratory project on 'Cross-market need analysis for a Global CPG client.'• The project included carrying out extensive business research to understand the brand and its current positioning in various markets which was supported by the survey data.• Use of reduction technique such as factor analysis to isolate the most important need associated with the market and carried out statistical significance testing to understand their relevance of those needs for the brand

Pgdm(C), Market Research And Brand Management

Activities and Societies: Head, Campus Relations, ‘MICANVAS’, Marketing Management Festival, MICA, 2013-14

B.Tech, Electrical, Electronics And Communications Engineering

Activities and Societies: Member, ‘IMPULSE’, Technical Festival, IGIT IEEE Branch, 2010