> Execution of the marketing, content strategy for a business intelligence governance SaaS platform.> Development of a marketing and growth plan for an early-stage gaming startup.> Undertook numerous content writing assignments - tech, business, metaverse, and more.> Execution of diverse market research projects - air purification, AR/VR technologies, no-code SaaS collaborative tools, and more.> Collaboration with a US-based agency to deliver SEO & SEM services for local businesses.

Blockrise was conceptualized with the idea to help people do ‘real estate, the real way’. We envisioned to simplify investments, uproot malpractices, and help real estate investors make more money by using data-driven insights to unearth the hidden potential of the industry.My role at the startup comprised of:> Setting up the startup’s marketing and sales verticals> Managing day-to-day operations for finance and people management

AIESEC is a global youth-run organization that focuses on leadership development through cross-cultural exchanges and various opportunities within the organization. I had the privilege to work at the national office for AIESEC in India alongside 20 other individuals who specialize in different domains. Together we managed over 40 local offices with 2500 members cumulatively around the nation, delivering annually over 3000+ professional internships and volunteering programs across 120 different countries.My role within the organization comprised of:> Overall management of the consumer marketing front including both digital and offline channels.> Defining and implementing B2C product marketing strategies for three exchange programs targeting college freshers, recent graduates, and budding entrepreneurs.> Working on co-branding campaigns with various organizations across different domains such as Coca-Cola, OnePlus, Tata Consultancy Services, etc.> Directly managing a team of 25+ individuals comprising social media managers, content creators, advertising managers, customer support representatives, etc. along with a leading marketing agency.> Overlooking operations at 40+ offices across the nation and coaching the local marketing teams on various aspects of the customer journey.> Additionally, driving the global strategy for AIESEC in terms of digital marketing along with a small Steering Team comprising of individuals from 11 different countries across the globe.

As the responsible for community management, I reported directly to the National Head of Marketing for management of both internal and external communities associated with the organization. My role comprised of:> Experimentation with Facebook groups as a mechanism for customer mobilization.> Promotion and growth of user-generated content on Instagram.> Kick-starting influencer marketing within the organization with the 'AIESEC Human Campaign' that drove an outreach of over 3 million within a week.> Overlooking the internal management and operations and coaching the local marketing teams at 12 offices in India.

> Manage B2C & B2B marketing activities within Delhi, India.> Initiate digital advertising for the organization.> Create, adopt, and nurture a nationalized marketing framework.> Assist other cities to conduct marketing operations within their markets.

> Coordinate on-ground marketing operations.> Generate content for promotion of our internship providers or clients.> Ensure experience delivery for international interns.> Find and manage host families for international interns.

> Manage and nurture the markets lying at the outskirts of Delhi, India.> Conduct market research and report the findings from these markets.> Experiment and execute promotional activities to generate leads.> Establish partnerships with universities for smoother operations.

> Recruit and manage club members to run operations.> Coordinate with college management to protect club's interests.> Participate in external contests and competitions.> Conduct events to give club members and externals an opportunity to participate.

Paisafy provides all-inclusive financial services to users with the help of an easy to use interface on smartphones and a voice based bot that can converse in regional languages for feature phones, including checking account balance, transactions, credit, intelligent expense management, and unique voice-based authentication.We got the idea for building Paisafy on noticing that mobile phone penetration in India is excellent, but smartphone and internet penetration in rural areas is poor. We built Paisafy on the idea of building a service for all classes of users, from urban, enterprise users with smartphones and computers to feature phone users with voice connectivity.We built it using Apache Cordova and angular.js on the front-end, and a flask based webhook on the back-end. We used Twilio to integrate the bot with SMS services, and used Azure to perform tasks like speaker recognition and emotion recognition, and expense management.