Responsible for a premium shopping experience at Elitify.com on Mobile and Web as Product Manager. Key focus areas include Marketing Strategy, Leading a team for App Design & Development, Enhanced User Experience (UI/UX), Digital Marketing. The site is a luxury shopping destination for over 300K users every month.

Lead a motivated team with End-to-end ownership of Enterprise applications with focus on providing an excellent User Experience(UX) and User Interfaces(UI) with Strong emphasis on analytics and metrics to drive product goals.• Responsible for the entire product lifecycle of all features for Enterprise mobile solutions including product roadmap, release planning, resource planning, product design, development, launch and measurement across Mobile channels.• Reduced outsourcing expenditure by setting up an in-house iOS app development team• Accomplished first three iOS applications of the company• iOS Developer and Designer working with iOS 8 SDK,Swift, Objective-C, Cocoa Touch, UIKit, Xcode, Interface Builder, Instruments,Sketch and Git on a daily basis.