Key Responsibilities:1. Manage and optimize Google Ads and Meta Ads campaigns for a variety of clients, ensuring optimal use of budgets and achieving high click-through rates (CTR) and conversion rates (CVR).2. Develop and execute SEO strategies to increase organic traffic, enhance site ranking, and optimize website content for both search engines and user experience.3. Lead generation through both inbound and outbound strategies, delivering targeted leads through Google Ads, social media, and email marketing channels.4. Build, segment, and manage email marketing campaigns, using MailChimp and MailShake to nurture prospects and customers, leading to significant improvements in engagement rates and customer retention.5. Implement CRM systems to streamline sales and marketing workflows, driving effective communication between sales and marketing teams and enhancing customer experience.6. Manage CRM systems (Zoho CRM, HubSpot, and FreshSales) to streamline client acquisition and retention processes.Key Achievements:1. Google Ads: Consistently improved CTR by 25% and reduced cost-per-acquisition (CPA) by 20% through targeted search, display, and shopping campaigns for multiple clients.Meta Ads: Drove a 40% increase in conversion rates by implementing data-driven audience segmentation, creative optimization, and strategic budget allocation.2. SEO: Enhanced client websites’ search engine ranking, leading to a 35% increase in organic traffic within six months through technical SEO improvements and high-value keyword optimization.Lead Generation: Generated over 1,000 qualified leads per month through integrated marketing campaigns, boosting clients’ sales pipelines.3. Email Marketing: Achieved a 50% open rate and a 15% conversion rate for client campaigns by leveraging advanced segmentation, personalized content, and automation workflows.4. CRM Management: Integrated FreshSales, HubSpot and Zoho CRM, automating lead nurturing processes.

Key Responsibilities1. Supported the launch of a major product update, contributing to a 50% increase in active users.2. Managed social media marketing for the mobile app, achieving a 60% growth in followers and a 50% increase in brand awareness.3. Created engaging content and product descriptions that resonated with target audiences, leading to a 40% improvement in click-through rates on marketing campaigns.4. Acted as a liaison between product development and marketing teams, ensuring clear communication and alignment on product messaging and user experience.5. Managed the app store optimization (ASO) strategy, leading to a 80% improvement in app store ranking and a 50% increase in organic downloads.Key Achievements1. Drove Significant User Growth: Played a key role in launching a major product update, contributing to a 50% increase in active users, significantly enhancing user engagement and retention.2. Boosted Brand Awareness and Engagement: Successfully managed social media marketing for the mobile app, resulting in a 60% growth in followers and a 50% increase in brand awareness across various platforms.3. Increased Campaign Effectiveness: Developed compelling content and product descriptions that resonated with target audiences, leading to a 40% improvement in click-through rates for marketing campaigns, driving higher conversions.4. Streamlined Cross-Functional Communication: Acted as a bridge between product development and marketing teams, ensuring clear communication and alignment, which improved product messaging and overall user experience.5. Achieved Higher App Store Visibility: Led an effective App Store Optimization (ASO) strategy, resulting in an 80% improvement in app store ranking and a 50% increase in organic downloads, significantly boosting app discoverability

Key Responsibilities1. Developed and executed comprehensive marketing campaigns for various HSE training programs, including NEBOSH, AOSH, IOSH, ISO, DGM, and Highfield, resulting in a 40% increase in course enrollments over two years.2. Conducted market research to identify trends and customer needs, leading to the launch of targeted training packages that boosted customer satisfaction scores by 25%.3. Designed and implemented a content marketing strategy that included webinars, blog posts, and social media outreach, enhancing online engagement by 50% and increasing website traffic by 35%.4. Utilized email marketing platforms to create segmented campaigns, achieving a 20% increase in open rates and a 15% boost in course sign-ups compared to previous campaigns.5. Collaborated with industry experts to develop training materials that align with PMI and PMP standards, improving course completion rates by 30%.Key Achievements1. Launched a targeted digital marketing campaign for the NEBOSH International General Certificate, leading to a 60% increase in inquiries and a 45% rise in registrations within six months.2. Successfully organized promotional events and webinars that attracted over 200 participants per session, leading to a 35% conversion rate for new course registrations.3. Established strategic partnerships with key industry players, enhancing brand visibility and credibility, and contributing to a 20% growth in client referrals.

Key Responsibilities1. Developed and executed innovative marketing campaigns promoting signature ice cream flavors, including unique signature combinations like “Birthday Cake Remix, Oreo Overload, Mud Pie Mojo, Hennessy Ice Cream, Baileys Irish Cream Ice Cream” and “Cake Batter Confetti Cake, Strawberry Passion, and Midnight Delight Cake” resulting in a 30% increase in customer engagement and sales during promotional periods.2. Collaborated with the product development team to introduce seasonal flavors, such as “Hennessey” and “Baileys Irish Cream Ice Cream,” leveraging customer feedback and market trends to enhance flavor offerings and attract new customers.3. Created and managed targeted social media campaigns that highlighted flavor profiles like Waffilicious, Creamy Delight, Fresh and Fruity as well as customer favorites, boosting social media engagement by 40% and increasing foot traffic to stores by 25%.4. Implemented loyalty programs that incentivized repeat purchases, leading to a 15% increase in customer retention rates over one year.5. Organized community events and ice cream tastings to promote new flavors, resulting in a 20% rise in local brand awareness and community engagement.Key Achievements1. Launched the “Fresh and Fruity, Dreamy Delight and Waffilicious” campaigns, featuring customizable ice cream creations, which increased sales of mix-ins by 35% within three months.2. Analyzed sales data and customer feedback to identify trending flavors, driving strategic decisions that improved product offerings and increased sales by 25%.3. Trained and mentored staff on customer service excellence and product knowledge, enhancing overall customer experience and contributing to a 15% increase in customer satisfaction scores.

Key Responsibilities1. Brand Management & Positioning: Led the communication strategy for Domino's Pizza, Cold Stone Creamery, and Pinkberry, ensuring consistent brand messaging across all touchpoints.2. Cross-Channel Communication: Designed and implemented multi-channel marketing campaigns (social media, print, out-of-home, PR, and digital).4. Stakeholder Collaboration: Worked closely with internal and external stakeholders, including franchise owners, marketing teams, media partners, and creative agencies, to execute campaigns that resonate with target audiences while adhering to brand guidelines.5. Customer-Centric Strategies: Conducted market research to understand consumer behavior, local tastes, and preferences, ensuring that communication strategies are aligned with customer expectations.7. Digital Marketing & Social Media: Spearheaded social media campaigns that drove online engagement and customer interaction, particularly during key promotional periods like Valentine’s Day for Cold Stone Creamery or festive promotions for Domino's Pizza.8. Crisis Communication: Managed crisis communication efforts during sensitive times.Key Achievements:1. Successfully launched new product lines (e.g., Pinkberry’s frozen yogurt flavors and Domino's signature pizzas) with a 20% increase in sales during the first quarter of release.2. Increased overall brand engagement on social media platforms by 40%, driving customer loyalty and repeat business for all three franchises.3. Played a key role in coordinating the rebranding and revamping of several outlets across Lagos, and other states.4. Collaborated with the corporate social responsibility (CSR) team to launch campaigns that resonated with the Nigerian market, boosting community goodwill for the brands.5. Achieved a significant uplift in Domino’s Pizza, Cold Stone Creamery, and Pinkberry home delivery service by developing localized communication campaigns that focused on convenience and quick service.

Key Responsibilities1. Developed and executed innovative marketing campaigns for Domino's national menu’s, including the Pepperoni Pizza, BBQ Beef, BBQ Chicken, Chicken Suya, Beef Suya, Chicken Supreme, and Extravaganza contributing to a 15% increase in overall sales over a two-year period.2. Collaborated with product development teams to launch new side menu items, such as the breadsticks, cheesy bread, and chicken stuffed cheesy bread resulting in a 20% increase in customer trial rates and positive feedback through customer surveys.3. Managed digital marketing initiatives, including targeted social media advertising and email campaigns, achieving an average engagement rate of 25% and increasing online orders by 30%.4. Analyzed customer data and market trends to identify preferences, leading to the successful promotion of seasonal flavours and limited-time offers, which boosted sales during promotional periods by 18%.5. Spearheaded the “Pizza Lovers” loyalty program, increasing customer retention by 25% and enhancing customer satisfaction scores through personalized rewards and exclusive offers.6. Organized community engagement events, such as pizza-making classes and local sponsorships, which strengthened brand visibility and resulted in a 15% increase in foot traffic at local stores.7. Oversaw the production of creative content, including promotional videos and social media graphics, that highlighted Domino's commitment to quality and customer satisfaction, contributing to a 30% increase in positive brand sentiment on social media platforms.Key Achievements1. Successfully launched a campaign, promoting diverse pizza flavors that resonated with diverse customer segments, resulting in a 10% increase in sales for limited-time offerings.2. Conducted focus groups and customer feedback sessions that led to menu refinements and improvements in customer experience, with a measurable increase in customer satisfaction ratings by 20%.

Key Responsibilities1. Developed and executed social media strategies to support business development efforts, project integrations, and client engagement for enterprise clients such as First Bank Capital and Brass LNG.2. Collaborated with marketing, project management, and technical teams to create compelling content that highlights successful system integrations, using platforms such as LinkedIn, Twitter, and Facebook to drive brand awareness.3. Managed content calendars, ensuring timely and strategic communication around key milestones of system integration projects, with a focus on Microsoft SharePoint, Dynamics NAV, and ERP implementations.4. Conducted in-depth analysis of social media performance metrics, provided insights to leadership teams, and adjusted campaigns to optimize engagement and reach.5. Engaged with followers and prospects, answering questions, addressing concerns, and highlighting the business’s consulting and systems integration services through professional and human communication.Key Achievements1. Spearheaded a LinkedIn campaign that boosted brand visibility by 35%, generating new business inquiries for system integration projects with First Bank Capital and Brass LNG.2. Successfully increased social media engagement by 50% through creative content highlighting the integration of Microsoft ERP systems, resulting in a 20% increase in client inquiries.3. Led a social media strategy that supported the launch of a new SharePoint-based system for Brass LNG, contributing to a seamless internal communication upgrade and improved project workflows.4. Produced client-focused case studies and success stories for integration projects that were shared across social media channels, enhancing the firm’s reputation as a trusted Microsoft solutions integrator.