Anthony Wade Email & Phone Number

New York, NY, US

* Led strategic brand awareness and trust initiatives for B2B clients in alternative investments, achieving a 62% month-over-month increase in conversion by introducing new personas and optimizing brand touchpoints.* Engaged clients in regular check-ins and strategy sessions, tracking and adapting to market trends to maintain strategic alignment and.

New York, New York, US

* Directed a $10M revenue growth within six months through innovative, data-backed marketing strategies and robust governance practices in recruitment marketing for high-profile clients including Citi and Kaiser Permanente.* Managed a high-performing team of six Account Directors and four Account Executives, fostering a culture of accountability and.

Princeton, NJ, US

* Responsible for driving demand generation activities through in-person and digital/ virtual events, focused customer workshops and participation at key industry events* Liaison with Google Marketing team for designing joint Marketing outreach campaigns and plans.* Executed multi campaign cadence-based outbound in the US market in close collaboration with.

Dallas, TX, US

* Spearheaded go-to-market strategy for DIRECTV for Business and Residential, optimizing messaging, packaging, and promotional tactics. * Leveraged WarnerMedia assets to increase conversion rates, achieving a 23% lift through data insights from Adobe Analytics and enhanced A/B testing with Adobe Target.* Create content that articulates the benefits of.

San Francisco, CA, US

* Manage all lifecycle emails, including drip marketing campaigns and transactional emails.* Analyze email campaign results including the audience, offers, creative, deliverability, open rates, click through rates and conversion.* Formulated and executed acquisition and winback strategies and campaigns which led to increased week over week subscription.

Wilmington, Delaware, US

* Led B2C marketing initiatives across paid media, SEO, SEM, social media, and events, driving a 30% boost in organic traffic and a 50% CAC reduction within one quarter.* Scaled mobile app adoption from 0 to 57K users in Q4 2015 by leveraging data insights from Google Analytics, Localytics, and Google Ads.* Supervised two Associate Marketing Managers and.

New York, NY, US

*Managed the New York Times mobile segment, including program setup for delivery using CRM tool, and providedexecution support to key decision-makers to ensure digital messaging delivered the greatest impact.*Conducted functional testing and validation (quality control QC) of marketing assets, including landing pages onweb and mobile and email.