* Led strategic brand awareness and trust initiatives for B2B clients in alternative investments, achieving a 62% month-over-month increase in conversion by introducing new personas and optimizing brand touchpoints.* Engaged clients in regular check-ins and strategy sessions, tracking and adapting to market trends to maintain strategic alignment and address emerging challenges.* Optimized content strategies, securing the top Google Search ranking for clients and surpassing industry cost-per-click benchmarks through strategic digital media adjustments.* Partnered with cross-functional teams to design custom growth strategies, monitoring KPIs to drive learning and development goals.

* Directed a $10M revenue growth within six months through innovative, data-backed marketing strategies and robust governance practices in recruitment marketing for high-profile clients including Citi and Kaiser Permanente.* Managed a high-performing team of six Account Directors and four Account Executives, fostering a culture of accountability and continuous development aligned with brand compliance.* Conducted detailed competitive analysis to inform brand strategy, influencing Radancy’s positioning and providing clients with actionable insights.* Orchestrated weekly executive strategy sessions and quarterly business reviews with top clients, presenting KPIs and guiding brand management across digital platforms to maintain brand integrity.

* Responsible for driving demand generation activities through in-person and digital/ virtual events, focused customer workshops and participation at key industry events* Liaison with Google Marketing team for designing joint Marketing outreach campaigns and plans.* Executed multi campaign cadence-based outbound in the US market in close collaboration with Field Sales Representatives for targeted region(s).* Build KPIs, design reporting dashboards and publish weekly, monthly, and quarterly reports.

* Spearheaded go-to-market strategy for DIRECTV for Business and Residential, optimizing messaging, packaging, and promotional tactics. * Leveraged WarnerMedia assets to increase conversion rates, achieving a 23% lift through data insights from Adobe Analytics and enhanced A/B testing with Adobe Target.* Create content that articulates the benefits of DIRECTV for Business and Residential while maintaining adherence to branding standards and company messaging. * Uncovered a new market niche, driving an 18% boost in buy-flow entries.* Led research and analysis efforts, collaborating with cross-functional teams and managing lifecycle project strategy.* Directed $40K monthly media spend and guided agencies in executing impactful paid media campaigns.* Developed B2B partnerships to expand DIRECTV for Business, creating strategies to drive long-term revenue growth.* Improved operational efficiency through strategic frameworks, maximizing team performance across the customer journey.

* Manage all lifecycle emails, including drip marketing campaigns and transactional emails.* Analyze email campaign results including the audience, offers, creative, deliverability, open rates, click through rates and conversion.* Formulated and executed acquisition and winback strategies and campaigns which led to increased week over week subscription rate and donation(conversion) rates.* Worked closely with Mozilla Corporation and Foundation thought leaders to craft highly engaging email content for Europe and LATAM subscribers. * Reviewed project requests from internal stakeholders to determine how to implement using established processes and best practices, or scope production requirements for custom projects.

* Led B2C marketing initiatives across paid media, SEO, SEM, social media, and events, driving a 30% boost in organic traffic and a 50% CAC reduction within one quarter.* Scaled mobile app adoption from 0 to 57K users in Q4 2015 by leveraging data insights from Google Analytics, Localytics, and Google Ads.* Supervised two Associate Marketing Managers and directed B2C product launches, digital ad creative, and UX for in-app messaging.* Secured major media features in Forbes, Business Insider, NYT, and NPR, contributing to $10M in investor funding.* Crafted B2B digital strategies for new and existing client growth in finance and tech, earning accolades from PBMI and Employee Benefit Advisor.* Operationalized core marketing functions in acquisition, events, and analytics; developed go-to-market strategies endorsed by senior leadership.

*Managed the New York Times mobile segment, including program setup for delivery using CRM tool, and providedexecution support to key decision-makers to ensure digital messaging delivered the greatest impact.*Conducted functional testing and validation (quality control QC) of marketing assets, including landing pages onweb and mobile and email templates.*Created statistical reports for emails deployed for multiple lines of business using SQL and Business Objects.*Designed, tested and documented system and process changes to enhance and support client needs.*Setup, executed and monitored A/B multivariate testing for email campaigns.