Working with leading companies in the region, helping them succeed on Google's platforms and reach their business goals.

Driving strategy, implementation and optimization of Meta’s partnerships and programs. Working with leading broadcasters, digital publishers, third party providers/multi-channel networks, sports leagues and teams.- Managing senior level relationships across five countries.- Developing innovative and high impact initiatives. Leading operational management of partnership projects.- Representing Meta at industry conferences, panels and in media.- Nordic lead for Meta Women@. A resource group within Meta that serves as the catalyst for fostering an inclusive environment that positively impacts our business.

Nyheter24-Gruppen is Sweden’s leading digital media house for young adults – with sites within News, Lifestyle, Fashion and Esports. Started as COO and was appointed CEO in 2018.- Setting and executing organizational strategy- 45+ employees. - Developed a new business vertical and revenue stream to future proof the business- Lead the company through an acquisition in 2019.

Through my own company I worked as a business development consultant.- Worked with some of Nordic's leading companies, such as Google, Grant Thornton, Handelsbanken, Lindex, Svea Ekonomi, Egmont Publishing, and Swedish armed forces.- Supporting clients with Social Media Strategy, Digital transformation and Business Development. - Also working as a moderator and speaker, both nationally and internationally.

Editor in chief for Cosmopolitan magazine in Sweden.- Head of brand and editorial strategy for Cosmopolitan Sweden, both the publication and online. - Led an editorial team of 12+ people- Initiated a redesign of the magazine that generated positive business results. Continuously worked close and strategically with our sales and marketing team.- Represented Cosmopolitan at public events and in media“I consider Ulrika Ek to be a very creative, resourceful and highly motivated magazine and web editor. We worked together when she was editor in chief of Cosmopolitan Sweden, and during that time, I was consistently impressed by her vision and ability to take an ordinary story, or feature concept, and make it more dynamic. I would highly recommend her for any creative content position where her abilities—digitally and with the printed page—would be best utilized.” // Tony Gervino, Executive Editor, Hearst Magazines International

Stardoll was at the time one of the world's largest online fashion communities. with more than 100M members. - Worked on initiatives to increase user revenue through features in the game.- Led product development projects. Leading teams of 4-10 people consisting of engineers, designers and copywriters.

Responsible for launching Cosmopolitan.se online and the daily operations of the site. Grew traffic with several hundred percent, making it one of Sweden's biggest sites for young women.