Ufuk Keskin

Ufuk Keskin Email and Phone Number

Visioning Lead, Retail Experience Design @ Verizon
New York, NY, US
Ufuk Keskin's Location
New York, New York, United States, United States
Ufuk Keskin's Contact Details
About Ufuk Keskin

I am a multi-disciplinary designer, idea generator, and strategic thinker who is passionate about technology and human emotions, and helping brands connect with their customers through emotionally charged moments across digital and physical worlds. Throughout my experience across agency, corporate and consultancy settings, I’ve envisioned future solutions for global brands like Google, Marriott International, Chase Bank, Coca-Cola, and Comcast, to name a few. My designs took many shapes - from physical products, to environments, digital experiences to frameworks, and future concepts. While working on a particular problem, I like to understand its relation to the larger ecosystem it belongs to. Some concepts I developed are either realized or on their way to realization by the largest hotel company, the largest beverage brand, and the largest financial institution in the world.Lastly, I am a volunteer mentor at ADPList hoping to assist design students and young designers shape up their career paths. If you are one, let's chat! https://adplist.org/mentors/ufuk-keskin

Ufuk Keskin's Current Company Details
Verizon

Verizon

View
Visioning Lead, Retail Experience Design
New York, NY, US
Website:
verizon.com
Employees:
97920
Ufuk Keskin Work Experience Details
  • Verizon
    Visioning Lead, Retail Experience Design
    Verizon
    New York, Ny, Us
  • Verizon
    Experience Design Lead, Retail Innovation
    Verizon Aug 2024 - Present
    Basking Ridge, Nj, Us
    Building innovative experiences across physical and digital touchpoints, to create and support meaningful relationships between Verizon and its customers.
  • Agency Of One
    Founder & The One
    Agency Of One Sep 2023 - Present
    Agency of One reimagines how design service is offered as an on-demand fractional design and strategy partner. We work with brands as an external partner or support their in-house teams to develop future solutions that their customers and investors will love.Design as a Subscription lets us provide high-quality multi-disciplinary design support you can pause, resume, or cancel as your design needs change. It's a collaborative partnership focusing on flexibility, consistency, and the quality of the output. We are -as the name implies- an Agency of One, but we partner with top creative collaborators for projects that call for a larger team.www.agencyof.oneServices:Design Research & Strategy, Concept Development, Digital/Physical Experience Design
  • Qrew Inc.
    Co-Founder
    Qrew Inc. Jan 2021 - Present
    Co-founder, Creative Director of a mobile-based service search platform with a social twist. Designed UX/UI flow, visual identity, and brand guidelines. Overseeing the product design and development team. Developed go-to-market and investor strategy informed by market fit and user research.Qrew is part of Wharton Business School's VenturLAB and Google for Startups programs.
  • Frog
    Digital & Physical Experience Design
    Frog Aug 2021 - May 2023
    San Francisco, California, Us
    Helping global brands better understand how the world is evolving across design, technology and consumer landscapes. Worked with multi-disciplinary teams to create human-centered experiences of the future across digital and physical worlds. Created a framework exploring ways to incorporate Neuroaesthetics and Design Feeling into design processes.• Worked with JPMorgan to assess trends in payment technologies and help them imagine ways they can be integrated into next-gen physical retail spaces. Collaborated with strategy and research teams to conduct and synthesize contextual research, stakeholder, user and SME interviews. Developed, visualized and presented concepts for feedback and buy-in from the client. • Designed customer experiences for BCP, the largest bank in Peru, identifying the needs and motivations of customers within digital (web & app) and physical (in-branch) touchpoints across their entire journey. Worked with research, strategy, product management, architecture, visual design, and development teams to create and test user-centric solutions that aligned with the business needs. We built a low-fidelity branch prototype and pilot branches in Lima to test initial interaction concepts. • End-to-end credit card shopping experience for Chase Bank across the web and mobile platforms. Created website architecture, user journey, experience flows, wireframes, and high-fidelity prototypes. • Worked with discipline leads and internal stakeholders to create a new design framework around Neuroaesthetics and Design Feeling. Developed materials for designers and BD teams to utilize in their processes. • Worked with the Experience Design discipline leader to define and communicate XD’s scope, processes and talent profile. • Participant in Frog’s “22” Exhibition during New York Design Week, showcasing provocative ideas on what life may look like in 22 years across real and virtual worlds.Clients: JPMorgan Chase, Banco de Crédito del Perú (BCP), Coca-Cola
  • Ufukkeskin.Com
    Experience Designer & Innovation Consultant
    Ufukkeskin.Com Jan 2021 - Aug 2021
    I work with brands, agencies, startups, and internal teams to help them envision the future, and connect with their customers through emotionally charged moments across digital and physical worlds. Design Strategy:Design Research, Landscape and Trend Reports, Opportunity Areas, Executive and Pitch Decks, Design Thinking WorkshopsConcept Development:Design Moodboards, Concept Sketches, 2D/3D visualization, Signature Moments, Concept DeckUser Experience Design:UX/UI Design, User Personas & Journeys, User Flows, Wireframes, Low & High Fidelity PrototypesPhysical Design:Environmental Design, Spatial Experience, Product Design, Packaging, PrototypingClients: Comcast, Jupe
  • Marriott International
    Senior Manager Of Design & Innovation, Intrapreneur
    Marriott International Jan 2017 - Apr 2019
    Bethesda, Md, Us
    Designed holistic brand touchpoints across multiple platforms to create immersive, intuitive and efficient experience ecosystems. Identified opportunities to inject technology into the physical guest journey including guestrooms, public spaces, interactive art, restaurants, retail, and workplaces.Collaborated with clients, internal and external partners to support and influence business objectives. Managed designers and agencies. Acted as an intrapreneur to support implementation of an agile start-up approach using design thinking methodologies. Advocated design innovation and business-conscious design (also design-conscious business) within the organization.///Creative Lead for IoT - Hotel Room of the Future project, a collaboration between Marriott International, Legrand, Samsung, and Amazon to imagine the intelligent hotel room and its experience ecosystem. Worked with the research team to conduct qualitative research to assess concepts to be further developed. Presented to C-Level Executives and press. -Digital, meet Physical: Collaborated with an external agency to create an immersive interactive platform to test concepts like gesture recognition, responsive environment and audio branding in public spaces.-Inclusive Design "Room for All": Experience design lead for the next-generation accessible hotel room and the prototype room activation.-Lighting for Wellness: Collaboration with Lighting Research Center to study how lighting affects wellness, productivity, sleep, and consumer decisions.-Corporate Design Ethos: Research and development of a corporate design POV to support cohesive design approach within various functions of the organization.
  • Starwood Hotels & Resorts Worldwide, Inc.
    Senior Designer, Design & Innovation
    Starwood Hotels & Resorts Worldwide, Inc. Sep 2014 - Dec 2016
    Stamford, Ct, Us
    Worked on design innovation initiatives including experience design for Starlab, Starwood’s innovation center on 5th Avenue - which is both a collaborative creative powerhouse, and an immersive storytelling environment. Pitched design innovation roadmap which became the foundation for my next position when Marriott International acquired Starwood Hotels in 2016.Some other highlights include Sheraton's global retail concept, lighting innovation research and development of coworking concepts for hotel public spaces.
  • Starwood Hotels & Resorts Worldwide, Inc.
    Industrial / Experience Designer
    Starwood Hotels & Resorts Worldwide, Inc. Aug 2012 - Aug 2014
    Stamford, Ct, Us
    Product and experience design for all 11 lifestyle brands at one of the most innovative hotel companies in the world. Worked with other designers and vendors from concept to execution. Direct correspondence with clients and senior executives to understand and build upon their expectations, while overseeing agencies for the results that push the boundaries. Created signage system for Starwood's award-winning loyalty program SPG that was rolled out in 1100 hotels. Designed W Hotel's global holiday activations. Redesigned the W in-room product display, saving the brand and hotels over $300K globally through production and shipment efficiencies.
  • Mkg - Experiential Marketing
    Experiential Designer
    Mkg - Experiential Marketing Oct 2011 - Aug 2012
    New York, Ny, Us
    Lead Designer of events, branded environments and experiences for some of the top brands in technology, entertainment and travel including Google, Delta Airlines, AMC Networks and Absolut Vodka.Worked directly with client in most cases, delivering to their messaging goals and business priorities in most efficient manner. Dedicated designer for all Google projects.
  • Thirtyfive Creative Works  / 36-1.Com
    Founder / Creative Director
    Thirtyfive Creative Works / 36-1.Com Jan 2010 - Aug 2012
    Design, manufacturing and marketing of my line of home products. Featured designer at ICFF Studio, Accent on Design at NYGF and IDSA’s “Equilateral”. Press coverage includes FastCoDesign, DesignMilk, House Beautiful and Manhattan Magazine.
  • Xxi Architecture And Design Magazine
    Featured Editor
    Xxi Architecture And Design Magazine Jan 2010 - Jan 2012
    Istanbul, Tr
    Wrote about product and environmental design for Istanbul based magazine.
  • Independent Designer / Freelance
    Product / Experiential Designer
    Independent Designer / Freelance Jan 2010 - Oct 2011
    Designed products and experiences for brands including Ray-Ban, Absolut and Reorient.
  • Ikea Group
    Visual Merchandising Designer
    Ikea Group Jan 2010 - Nov 2010
    Delft, Zuid-Holland, Nl
    Created retail displays and vignettes showcasing products in visually compelling ways. Worked on visual customer experience to ensure clear and effective informational communication. Worked with modular retail fixture systems to control foot traffic and create product hierarchy.

Ufuk Keskin Skills

Concept Development Industrial Design Product Design Sketching Art Direction Concept Design Adobe Creative Suite Creative Direction Experience Design Rendering Magazines Brand Development Design Thinking Graphic Design User Centered Design Design Strategy 3d Rendering Branding And Identity Photoshop Retail Design 3d Studio Max Rhino 3d Vray Autocad Illustrator Solidworks Adobe Photoshop

Ufuk Keskin Education Details

  • Fashion Institute Of Technology
    Fashion Institute Of Technology
    Visual Communication Design
  • Orta Doğu Teknik Üniversitesi / Middle East Technical University
    Orta Doğu Teknik Üniversitesi / Middle East Technical University
    Industrial Design
  • The Wharton School
    The Wharton School
    Vip-C Entrepreneurship Incubator

Frequently Asked Questions about Ufuk Keskin

What company does Ufuk Keskin work for?

Ufuk Keskin works for Verizon

What is Ufuk Keskin's role at the current company?

Ufuk Keskin's current role is Visioning Lead, Retail Experience Design.

What is Ufuk Keskin's email address?

Ufuk Keskin's email address is uf****@****kin.com

What is Ufuk Keskin's direct phone number?

Ufuk Keskin's direct phone number is +164657*****

What schools did Ufuk Keskin attend?

Ufuk Keskin attended Fashion Institute Of Technology, Orta Doğu Teknik Üniversitesi / Middle East Technical University, The Wharton School.

What skills is Ufuk Keskin known for?

Ufuk Keskin has skills like Concept Development, Industrial Design, Product Design, Sketching, Art Direction, Concept Design, Adobe Creative Suite, Creative Direction, Experience Design, Rendering, Magazines, Brand Development.

Who are Ufuk Keskin's colleagues?

Ufuk Keskin's colleagues are John Czekaj, Melissa Campos, George Hastings, Jeff Witham, Marian Watkins, Stuart Kristiansen, Patricia Healy.

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