Innovative marketing executive with 20+ years of success designing and implementing unique GTM and growth campaigns that build awareness, develop and nurture leads, and create sales. My technical acumen (and a BA in Computer Science) enables me to quickly learn new marketing technologies, and more importantly, enables me to rapidly configure and optimize them to meet our strategic goals. Using a marketing attribution analytics system which I designed several years ago, and have continued to improve upon, companies for whom I have worked have benefited from strategic and actionable insights that, to my knowledge, are not available out-of-the-box in any system on the market. A testament to this system is a track record of measured boosts in brand awareness, significant increases in top-of-funnel leads, effective progression of MQLs and SQLs, opportunities and closed deals. I love building teams and mentoring every employee to continue learning and moving towards their personal and professional goals. I have managed diverse teams of 2-20, in-house and agency, across domestic and international landscapes.I’m always open to connect, share insights, or explore collaborative opportunities.