Cameron Uganec Email and Phone Number
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Cameron is a unique business leader, with deep experience in digital, growth marketing, team building, brand development, performance based marketing and business strategy. As Sr. Vice President of Marketing at Later he was responsible for building Later’s brand and accelerating its hyper-growth, while overseeing brand experience, growth, content, product and customer marketing teams. Uganec has two decades of experience in building high-performance marketing teams and category-defining software brands. Cameron most recently served as the Senior Director of Growth Marketing & Education at Hootsuite, where he helped propel the global brand from early stage to a valuation of over one billion dollars. During his tenure, he led brand, social, inbound and advocacy marketing teams. He also launched Hootsuite Academy, the company’s online education product and most popular social media training program in the world. Before Hootsuite, Uganec oversaw global marketing projects for Microsoft, Four Seasons and General Motors. As the VP of Marketing Services for Playground, Cameron created a new revenue stream for the company starting a new venture, Playground Advisory Services. He has international experience having lived and worked in San Francisco, Toronto and Vancouver. Cameron has led projects in Europe, Mexico, South Pacific and throughout North America. Specialties: Business Leadership, SaaS, Strategy, Research, Product Marketing, Product Launch, Brand Development, Go-to-Market Plans, Content Marketing, Demand Generation, Campaign Development and Management, CRM, Digital, Social Media, Social Media Marketing, Community Engagement, Destination Marketing
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Senior Vice President / Gm, The Leap & New ProductsThinkific Oct 2021 - PresentVancouver, British Columbia, Ca- General Manager of The Leap: an AI-powered digital product builder and link-in-bio storefront that enables creators to start making money. The Leap is also a digital publication offering resources and education on the things that matter to creators, from audience growth to monetization.- Start-up Leadership: led the development of The Leap, from "Zero to One", overseeing product vision, development and go-to-market strategy.- Member of the Thinkific Senior Leadership Team, supporting the development of the corporate strategy and growth.
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Senior Vice President, Marketing & GrowthLater Mar 2019 - Oct 2021Vancouver, Bc, CaAccelerating revenue growth through customer acquisition, building Later’s global brand and supporting retention. Oversees content, brand, creative services, marketing operations, growth marketing, demand generation, product marketing and customer success teams. Reports to the CEO, member of the executive team. -
Vice President, Marketing And CommunicationsBench Accounting Nov 2017 - Nov 2018Vancouver, Bc, CaAccelerated revenue growth while lowering customer acquisition cost. Built the team and marketing strategy, leading:- Inbound Marketing- Customer Marketing- Content Marketing - Brand Strategy & Experience- Communications/PR- Product Marketing- Partner Marketing -
Senior Director, Growth Marketing & Education ProductsHootsuite Dec 2015 - Nov 2017Vancouver, Bc, CaPropelled the global brand from early stage to a valuation of over one billion dollars, increasing the user base to 16 million. Led growth marketing overseeing: organic, paid social, owned channels, inbound, social & advocacy marketingGeneral management of Hootsuite's education products, developing the most popular social media training program in the world. Overseeing P&L, product, revenue and marketing - performance based and organic. -
Senior Director, Global Brand & Inbound MarketingHootsuite Jan 2015 - Dec 2015Vancouver, Bc, CaLed brand, content and inbound marketing, creative services and social media teams. Oversaw Hootsuite's rebranding strategy. Built in-house agile creative teams and media properties, driving over 1 million organic blog visits/month. Speaking assignments: Social Media Week, Mexico City; Digital Summit, Philadelphia PA, CIMC, Squamish BC; INCmty, Monterey, Mexico
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Director, Marketing And CommunicationsHootsuite Mar 2012 - Jan 2015Vancouver, Bc, CaMarketing for a social media management, Software as a Service company with a freemium model, experiencing hyper-growth; enterprise customers include Virgin, WWF, PepsiCo and Sony Music. Currently leads the brand, content marketing, creative services, paid Enterprise audience and social media marketing teams. Focus is growth:+Customers+Brand+Traffic+Stories+Leads+Content+Team
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Cofounder And Managing PartnerBe Bold, Do Good Aug 2009 - Mar 2012Marketing agency focused on brand development and digital marketing. Clients: Colliers International (Residential), Whistler 2010 Sport Legacies, Squamish Oceanfront Development Corp, Great Northern Way Campus Trust and Vancity
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Vice President, Marketing Services / Managing Director, Advisory ServicesPlayground May 2007 - Jul 2009Golden, Colorado, UsOversaw the evolution of the Marketing team from a cost-centre to a new revenue stream. Playground’s Advisory Services Group provided a range of strategic and marketing services designed to reduce the time, cost and risk associated with bringing real estate projects to marketLed the Advisory Services Group, establishing a new revenue-stream for Playground. • Oversaw strategic and operational leadership including recruitment of staff and oversight of financials• Recruited and fostered the professional growth and contribution of a senior advisory team of real estate development professionals including Strategy, Market Research, CRM, Digital, Creative and Communication Planning.• Directed the digital strategy, shifting to an enterprise cloud computing platform, integrating sales and marketing• Provided strategic oversight on clients projects in Mexico, US and South Pacific• Played an active role on Playground’s Senior Management team• Developed strategies to achieve business revenue objectives, driving business development through Playground’s Business Development team and through independent channels• Led the design of an innovative marketing program, targeting HNWIs and their trusted advisors for Four Seasons Bora Bora - Private ResidencesAccomplishments• Created a new revenue-stream, within an organization experiencing massive restructuring• Overachieved targets, booking $1.5 million in fees in the first year of operations.Key Projects: Dubrovnik, Croatia Residences, Guanajuato, Mexico Silver Mine, Abercrombie and Kent Residence Club Launch www.akresidenceclub.com; Bora Bora, Four Seasons Private Residences www.ownborabora.com; Jacks Point Village, Queenstown, New Zealand www.jackspoint.com -
Senior Director, MarketingPlayground May 2004 - May 2007Golden, Colorado, UsBuilt strong, cohesive marketing teams, throughout Western North America, providing leadership to Market Research, Customer Intelligence, Digital, and Marketing professionals. Managed 34 marketing professionals through 7 direct reports. Reported to the EVP Western North America. Achieved over $400 million of sales. Key Projects: Westin Napa Residences www.verasanapa.com; Honua Kai, Maui www.honuakai.com; Hard Rock Hotel San Diego www.hardrockcondosandiego.com; and Evolution Whistler www.myownwhistler.com
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Director Of Global Marketing InnovationPlayground May 2004 - Jul 2006Golden, Colorado, UsRecruited, coached, trained and mentored the global marketing community of 70 professionals, fostering a culture of creativity and innovation. • Managed creative agency relationships within North America. • Participated in business development and product development on new projects. • Refined and innovated Playground’s proprietary way of marketing resort real estate, collaborating with the executive team, launching a process that supported 20% growth, annually. Accomplishments • Innovated our story-driven approach, including supporting the creation of a new agency partner to meet our unique business requirements. • Defined and led the execution of Playground’s Corporate Marketing strategy including PR and Digital Strategy, creating a new source of lead generation for projects.
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Account DirectorMccann Canada Jan 2001 - May 2004Toronto, On, CaLed the national digital accounts for Hummer, Cadillac and Chevy and the developer audience for Microsoft. Member of the Xbox Live launch team. -
Senior Engagement ManagerMccann Worldgroup Jun 2000 - Jul 2001New York, Ny, UsClients included Microsoft and Nautica. -
Consultant/Customer Account ManagerXerox Jan 1997 - May 2000Norwalk, Connecticut, Us
Cameron Uganec Skills
Cameron Uganec Education Details
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Urban Land InstituteReal Estate Development Course -
University Of TorontoThe Mcluhan Program- Understanding Media And Mcluhan Course
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Stanford UniversityStarting Up Start-Ups Course
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Capilano UniversityCommunication And Digital Media (Infotec)
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Western UniversityHistory
Frequently Asked Questions about Cameron Uganec
What company does Cameron Uganec work for?
Cameron Uganec works for Thinkific
What is Cameron Uganec's role at the current company?
Cameron Uganec's current role is Marketing & Growth Executive | SVP / General Manager, The Leap - Thinkific.
What is Cameron Uganec's email address?
Cameron Uganec's email address is ca****@****ood.com
What is Cameron Uganec's direct phone number?
Cameron Uganec's direct phone number is +121222*****
What schools did Cameron Uganec attend?
Cameron Uganec attended Urban Land Institute, University Of Toronto, Stanford University, Capilano University, Western University.
What are some of Cameron Uganec's interests?
Cameron Uganec has interest in Children, Snowboarding And Hiking, Yoga, Education, Social Enterprise, Community Building, Sustainable Development, Storytelling.
What skills is Cameron Uganec known for?
Cameron Uganec has skills like Brand Development, Marketing Communications, Strategic Planning, Team Building, Lead Generation, Social Media, Change Management, New Business Development, Team Leadership, Budget Oversight, Marketing Management, Product Launch.
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