In charge of media sales and new business development in Central and Eastern Europe and CIS.Responsible for:• Creation and implementation of the new sales and marketing strategy for the region• New business development in the region/ Conducting meetings at the highest level in government agencies and leading regional companies • Account management• Management and creation of relevant proposals

•Strategy development and integrated promotion of the local brand portfolio (Chornaya Karta, Roberto Totti, Platinum, Fort, Sukrazit)•Responsible for all areas of the marketing mix with full P+L responsibility•Advertising agency, marketing suppliers management: concept creation/ development and media scheduling of advertising, development of packaging designs, POS, etc.•Digital marketing activity: corporate and brand website development and launch, content management, online promotion campaigns, email campaigns•AFH (away from home) B2B department marketing support•Lead the negotiations with suppliers, contractors and responsible for managing tenders.•PR, corporate marketing & sales event management was also within my remit

•Advertising agencies management: designs concept creation and development of packaging, POS, etc•Responsible for all aspects of consumer research both qualitative and quantitative •Packaging development control through all stages: concept creation, design application for all SKUs, texts control, packaging production control•Promotion campaigns for Chornaya Karta, Roberto Totti, Platinum, Fort, Sukrazit•PR campaign for company renaming – company Elite CIS to Strauss CIS•Corporate marketing & sales event management