Muhammad Usman Ghani Khan Email & Phone Number

Karāchi, Sindh, Pakistan

Responsible for all activities on the website including SEO and Google Ads account handling.Managed and oversaw Google Ads and social media accounts in collaboration with a third-party advertising agency.Planning and setting up budgets for online marketing campaigns.Tracking and analyzing traffic for measuring the performance of organic and paid channels without canalization of keywords.Increase leads and conversions from organic and other business channels.Maintenance of… Show more Responsible for all activities on the website including SEO and Google Ads account handling.Managed and oversaw Google Ads and social media accounts in collaboration with a third-party advertising agency.Planning and setting up budgets for online marketing campaigns.Tracking and analyzing traffic for measuring the performance of organic and paid channels without canalization of keywords.Increase leads and conversions from organic and other business channels.Maintenance of website health according to Google Updates.Planning and creating an email marketing strategy for the low funnel stage.Keyword segmentation and tracking of all product performance.Designed a new website wireframe and built a Shopify website completely from scratch, collaborating closely with design and content teams. I managed all coding tasks independently, eliminating the need for external developers.Enhanced website data tracking by resolving GA4 issues using Google Tag Manager and implemented pixel code throughout the site for optimized campaign performance.Provided comprehensive monthly reports to all stakeholders to enhance business visibility and understanding. Show less

Lahore, Punjab, Pakistan

Responsible for all SEO and Google Ads activities.Managed and oversaw Google Ads accounts, also designed and run a separate campaign when needed.Tracking and analyzing traffic for measuring the performance of organic and paid channels without canalization of keywords.Keyword research for the content team and ensuring the plagiarized free content on the website according to needs and requirements.Revamping existing content by making micro changes across domains for better organic… Show more Responsible for all SEO and Google Ads activities.Managed and oversaw Google Ads accounts, also designed and run a separate campaign when needed.Tracking and analyzing traffic for measuring the performance of organic and paid channels without canalization of keywords.Keyword research for the content team and ensuring the plagiarized free content on the website according to needs and requirements.Revamping existing content by making micro changes across domains for better organic optimization for achieving featured snippets.Managing content and development team to complete goals before the deadline.Reporting to management and business stakeholders. Show less

Lahore, Punjab, Pakistan

Responsible for all SEO activities.Tracking and analyzing traffic for measuring the performance of organic and paid channels without canalization of keywords.Keyword research for the content team and ensuring the plagiarized free content on the website according to needs and requirements.Revamping existing content by making micro changes across domains for better organic optimization for achieving featured snippets.Managing content and development team to complete goals before… Show more Responsible for all SEO activities.Tracking and analyzing traffic for measuring the performance of organic and paid channels without canalization of keywords.Keyword research for the content team and ensuring the plagiarized free content on the website according to needs and requirements.Revamping existing content by making micro changes across domains for better organic optimization for achieving featured snippets.Managing content and development team to complete goals before the deadline.Reporting to management and business stakeholders. Show less

Karāchi, Sindh, Pakistan

Responsible for all SEO activities for Manhattan Medical Arts.Increasing leads and conversions from organic business channels.Enhanced website content and executed micro-level SEO strategies to elevate content quality in alignment with Google guidelines and the E-E-A-T update.Fixing website technical issues from the developer's end according to Google updates.Deploying Google Tag Manager for tracking site events and monitoring user journeys.Content planning for the website… Show more Responsible for all SEO activities for Manhattan Medical Arts.Increasing leads and conversions from organic business channels.Enhanced website content and executed micro-level SEO strategies to elevate content quality in alignment with Google guidelines and the E-E-A-T update.Fixing website technical issues from the developer's end according to Google updates.Deploying Google Tag Manager for tracking site events and monitoring user journeys.Content planning for the website and re-optimization of old published content.Helps in site audit and fixing website bugs, keyword research, web optimization, reporting and technical changes in the website on US client-based projects.Weekly and monthly meetings with senior management to discuss monthly performance and upcoming projects within this domain. Show less

Karāchi, Sindh, Pakistan

Responsible for all SEO & ASO activities at Daraz Pakistan.Drafting YoY strategy and planning for SEO & ASO activities.Successful implementation of on-page and off-page Strategy across domain level.Conversion-driven Keyword Research and Implementation for increasing user traffic and sales.Analysis of website traffic for measuring the effectiveness of SEO efforts.Campaign management and inter-department coordination with the local SEM team to avoid keyword… Show more Responsible for all SEO & ASO activities at Daraz Pakistan.Drafting YoY strategy and planning for SEO & ASO activities.Successful implementation of on-page and off-page Strategy across domain level.Conversion-driven Keyword Research and Implementation for increasing user traffic and sales.Analysis of website traffic for measuring the effectiveness of SEO efforts.Campaign management and inter-department coordination with the local SEM team to avoid keyword cannibalization.Conducting A/B testing for optimization on the Google Play Store and the App Store to increase app installs, reduce ANR (App not responding) errors and reduce app size. Implement automation on all SEO settings including meta settings, canonical, deep links and content for bulk changes on the server level.Monthly reporting to the regional head of SEO and local marketing heads. Show less

Karāchi, Sindh, Pakistan

Responsible for all SEO & ASO activities at Daraz Nepal.Help in on-page and off-page Strategy Planning.Optimize Play Store and App Store to increase app installation.Coordination with local campaign, design team and cross-border management.Biweekly commercial reporting for stocking high-volume demanding products.Tracking the performance of keywords and maintaining daily logs for trending and seasonal categories.User conversion and uplifting of organic traffic to increase… Show more Responsible for all SEO & ASO activities at Daraz Nepal.Help in on-page and off-page Strategy Planning.Optimize Play Store and App Store to increase app installation.Coordination with local campaign, design team and cross-border management.Biweekly commercial reporting for stocking high-volume demanding products.Tracking the performance of keywords and maintaining daily logs for trending and seasonal categories.User conversion and uplifting of organic traffic to increase sales revenue.Monthly reporting to the Regional Head of SEO and local marketing heads for Daraz Nepal. Show less

United Arab Emirates

Keyword research and analysisContent creation and internal link buildingWebsite optimization (On-page and Off-page)

Karachi, Pakistan

Worked in different projects 1) MRI - Mediamark Research and Intelligence2) GTDC - Global Technology Distribution Council3) Quality Assurance

Master Of Public Administration, Marketing

Activities and Societies: Ignite Society

Bachelor Of Commerce, Auditing