Joined Easy Wedding to simplify the wedding process for expat couples worldwide which became the biggest wedding company for international couples in the GCC, organizing dozens of marriages per month in 4 different countriesCurrently, I’m managing a team of 20+ across marketing & operations while leading digital marketing and productAchievements:. Joined the startup from day1: hired the team, set up processes, implemented tools and etc, achieving 6 digits monthly turnover in less than 2 years. Setup 6 different websites targeting different segments (Bachelor parties, Georgia, Seychelles, UAE, Malta, Remote) & 1 marketplace for wedding providers: including analytics, reporting, security & content automation. Managed all paid performance marketing campaigns: from AdWords & Facebook ads optimization and divided our CPA by 2. Improved our organic traffic by 18x YoY by bringing our websites to the first page on organic Google Search for 100+ targeted keywords. Optimized CRM: funnels & automations process with Hubspot enterprise solution reducing our sales funnel from 3 weeks to 1 week. Grew marketing & operations teams from 1 to 20+ people spread around 5 different countries. Created data optimization platform: using SQL, Hubspot & Google Big Query to reduce our lead response time to respond from 26h to less than 1h

Aumet is a UAE - based startup operating a B2B marketplace & Saas platform in the medical industry connecting medical distributors, to manufacturers & end-users.During my time I was in charge of setting up the digital marketing team, processes, tools & optimization of the existing digital assets (analytics, social media, CRM, paid accounts) of uniorder (a startup acquired in 2021)Achievements:. Setup & hired the marketing team including 3 agencies, 2 in house & 3 freelancers to support all business units. Supervised the strategy & creation of paid campaigns (Google & Facebook) delivering hundreds of very targeted leads. Setup CRM (Hubspot) while migrating the previous users database of 5k+ records . Supervised the setup of the full analytics (Google Tag Manager, Google Big Query, Google Analytics) for 4 websites & 1 app, delivering 10+ analytics dashboards (Google Data Studio) to the team. Managed the big data project (Google Cloud) to clean & reuse about 100k records from different database providing the team with 10k usable records. Implemented SEO recommendation on 2 different websites with more than 50k unique pages. Setup connection between the different platforms (CRM, paid campaigns, Database, Analytics, website, mailing platform) in order to provide an end to end solution

Omnyex is the holding company managing multiple E-commerce websites including CDKeys.com (video game selling website), the 5,000th most visited website worldwide with daily traffic of over 100,000 visitorsDuring my term, I was in charge of the full marketing for cdkeys.com (performance, SEO, affiliates & social media) while managing the Acqui-hired team of Seolane (previous startup) to develop a big data-powered price comparison platform to help predict video game pricesAchievements:. Increased penetration from 6 to 20+ countries, by setting up new acquisitions & awareness campaigns growing the daily traffic up to 100,000 unique visitors. Increased profit by 27% YoY by optimizing marketing campaigns on profit and analytics triggers. Managed & optimized the marketing budgets from $150k to $450k per month. Developed a content creation & distribution platform optimizing an 800+ product catalogue in 7 languages, generating from 0 to 11k monthly organic traffic within 7 months. Setup various marketing automations: automated paid campaigns, social media posting & content creation reaching daily sales of 15k+ products. Hired & trained the performance marketing team: including 3 agencies, 5 freelancers, 8 in house specialists. Supervised the creation of a data warehouse: using Django, Google Data Cloud & Python to predict the gaming industry trends

Seolane is a UAE-based digital agency focused on serving startups & SMEs, as well as building an in-house startup; with a 5-year successful track record before exit (acqui-hired by Omnyex)During 5 years I have been in charge of the evolution of Seolane, from a digital agency (JoomGeek), to a mobile app startup (JoomApp) up to an early stage ideas incubator (Seolane)Achievements:. Grew the company from USD 0 to USD 120k yearly turnover by introducing startup focused digital marketing packages. Managed the digital assets (web & marketing) of 14 different companies with a budget from €1k to €80k per month. Hire, trained and led a team of 17 (7 in-house & 10+ freelancers) cross finance, sales, marketing, engineering . Opened offices in the UAE & Georgia. Raised USD 120k to develop the mobile application World Of Crew (international discount app for flight attendants). Created an automation deal acquisition platform allowing us to sign 1,2k partners for World Of Crew network . Optimized our paid channels to acquire 15k mobile users with a CPA below USD 1

Cardinal Path is a US based company responsible to lead the Google Analytics training academy & Google trainers programs.I was part of the Google ads trainers, hired to train digital marketing experts to different events from Dubai.Achievements:. Delivering Google specific trainings, including AdWords Display, AdWords Search, AdWords Mobile PPC, YouTube, AdWords Certification, and Analytics Certification. Administering AdWords training and lectures, as well as training sessions for Google events . Providing lectures for UAE digital agencies (DM3, Dubai Internet City, Digital Blocks)

Evernex (ex Green Systems & ex IBRemarketing) was the Worldwide IT maintenance company offering the extension of IT systems thanks to smart recycling & refurbishing solutionsI started as a sales executive before opening the marketing department. I was in charge of the marketing (mainly digital) for our 14 subsidiaries worldwide.Achievements: . Led successful internal and external communication for a Global IT support group with 14 subsidiaries and a fully SEO optimized website with more than 1,000 pages in 10 languages . Created the online identity and strategy for a group of 14 subsidiaries, laying the digital activity framework from scratch, including CRM Migration and website development . Implement sales force for 14 subsidiaries, and execute group identity rebranding from the logo to the 14 websites. Oversee the smooth day to day running of marketing, advertising and promotional staff and activities .Conduct training sessions to management and employees on digital strategic vision . Perform onsite and offsite SEO optimization of the website in 10 languages

Converted my thesis into my first startup experience and co-founded salsamundo an event social network & marketplace connecting the actors of the Latin events to users & foundations in South America.During those 3 years I was in charge of the technical setup of the platform (Joomla), managing our partners & team (1 person full time & 30+ volunteers)Achievements:. Founded the first French salsa website, and subsequently increased website traffic from 0 to 80k unique visitors and web users from 0 to 1,000+ . Implement innovative digital campaigns, such as YouTube web series and dancing flash mobs, with over 50k views . Spearhead the development of an international Salsa dancer network focused on event promotion, communication and social business . Implemented innovative growth hacking campaigns and hackathons to increase social reach with a limited budget. Design and develop a social Joomla based website . Plan effective PPC and advertising strategies to build brand awareness, devise highly effective campaigns to maximize ROI, and set up the full social media strategy according to clearly defined KPIs