Working as a part of Salesforce Marketing Cloud (SFMC) implementation team in Lithuania. Developing and managing marketing campaigns for B2B and B2C audiences through data-based personalized user journeys from the idea to execution and launch. Producing and developing clear, succinct, and original written content, focusing on email marketing, web, and in-app copy. Managing A/B testing, closely collaborating with 50+ business stakeholders in 3 countries and aCRM team… Show more Working as a part of Salesforce Marketing Cloud (SFMC) implementation team in Lithuania. Developing and managing marketing campaigns for B2B and B2C audiences through data-based personalized user journeys from the idea to execution and launch. Producing and developing clear, succinct, and original written content, focusing on email marketing, web, and in-app copy. Managing A/B testing, closely collaborating with 50+ business stakeholders in 3 countries and aCRM team. Creating and sending global and local campaigns, working in an international team of 20 people. During my time spent working in the company our team has developed strategy of the sales communication through SFMC and successfully launched over 100 personalized user journeys. Show less

Translating, adapting, and creating content for one of the world’s largest FMCG companies - Unilever and its brands in Lithuania - Magnum, Ben&Jerry's, SuperVIVA, Dove, Neutral, Hellmann's, Baltija, etc. I am responsible for different brand’s tone of voice maintenance in Lithuania, collaboratively working in a multi-cultural organization with international members. Creating dynamic and thoughtful content, utilizing fundamental data analysis to monitor content performance, inform… Show more Translating, adapting, and creating content for one of the world’s largest FMCG companies - Unilever and its brands in Lithuania - Magnum, Ben&Jerry's, SuperVIVA, Dove, Neutral, Hellmann's, Baltija, etc. I am responsible for different brand’s tone of voice maintenance in Lithuania, collaboratively working in a multi-cultural organization with international members. Creating dynamic and thoughtful content, utilizing fundamental data analysis to monitor content performance, inform strategy, and continuously improve engagement and reach. Content I create is visible daily for auditoriums of more than 10 million people worldwide. Show less

Writing compelling copy across all marketing channels, including website copy, blog posts, digital and print ads, radio commercials, and long-form content for media outlets. Ensuring all the content is developed for good UX, CRO, and SEO. Closely collaborating with the design team and creative advertising agencies to ensure that all our company's content is presented in the best way and aligned with our brand guidelines. During my time spent working in this company, I have developed a… Show more Writing compelling copy across all marketing channels, including website copy, blog posts, digital and print ads, radio commercials, and long-form content for media outlets. Ensuring all the content is developed for good UX, CRO, and SEO. Closely collaborating with the design team and creative advertising agencies to ensure that all our company's content is presented in the best way and aligned with our brand guidelines. During my time spent working in this company, I have developed a content governance plan that standardized content creation processes. Show less

Creating brands from scratch for the upcoming real estate projects, managing marketing campaigns, and evaluating their performance through KPI’s monitoring. Preparing market analysis, diving into customer data to identify key trends and inform marketing initiatives. Supervising the production of digital content in collaboration with digital agencies, ensuring that content aligns with our brand's messaging and standards. I had a chance to closely work with 3 real estate projects - the… Show more Creating brands from scratch for the upcoming real estate projects, managing marketing campaigns, and evaluating their performance through KPI’s monitoring. Preparing market analysis, diving into customer data to identify key trends and inform marketing initiatives. Supervising the production of digital content in collaboration with digital agencies, ensuring that content aligns with our brand's messaging and standards. I had a chance to closely work with 3 real estate projects - the largest lofts building in Baltic countries FREIHEIT, apartment building STORYLINE, and the tiny lofts project COSMO. Show less

Building up the art gallery's brand from scratch and making it a center of city's cultural life. Leading, shaping, and implementing social media strategies, developing innovative concepts, maintaining effective communication collaborating with internal and external business stakeholders, organizing exhibitions and other events, and fully managing all marketing actions. Working hand-in-hand with designers, creative agencies and web experts bringing ideas and partnerships to maximize… Show more Building up the art gallery's brand from scratch and making it a center of city's cultural life. Leading, shaping, and implementing social media strategies, developing innovative concepts, maintaining effective communication collaborating with internal and external business stakeholders, organizing exhibitions and other events, and fully managing all marketing actions. Working hand-in-hand with designers, creative agencies and web experts bringing ideas and partnerships to maximize brand visibility. I grew the social media followers list from 0 to 4,000 in 1 year without exceeding the monthly budget and organized more than 50 various events including art exhibitions. Show less

Developing effective communication strategies for the clients of the agency. Responsible for developing marketing campaigns and media activations to support and promote major launches, ensuring project management and all phases of the different campaigns. Creating actionable tasks to keep the project on track and on budget, ideating together with the team on new engaging ways of communicating products and services of our clients. Planning, orchestrating, and managing a range of events… Show more Developing effective communication strategies for the clients of the agency. Responsible for developing marketing campaigns and media activations to support and promote major launches, ensuring project management and all phases of the different campaigns. Creating actionable tasks to keep the project on track and on budget, ideating together with the team on new engaging ways of communicating products and services of our clients. Planning, orchestrating, and managing a range of events, from tradeshows to dinners, press conferences, and other experiences. Show less

Creating multimedia content for Kaunas city alumni project: spreading voices and thoughts of famous academics, artists, politics and ”Kaunas 2022 – European capital of culture” ambassadors; creating copy for advertisements, articles and press releases.