As the Head of Search/Performance and Co-founder of eStudio34, I have a strong track record in the evolution and delivery of customized digital services that meet our clients' requirements, enabling them to dominate and lead in their respective sectors. With over 14 years of industry experience, I specialise in developing and executing a combination of SEO, SEM, web analytics, and conversion rate optimisation (CRO).*Agency Trajectory*At eStudio34, I played a pivotal role in building our operational team, overseeing the hiring process, training staff, and guiding them through process creation, documentation, and implementation. I spearheaded the development of three internal tools with our dev team, one of which was commercialized. The primary tool remains an integral part of our SEO processes as proprietary internal IP.I led the analytics and CRO swarm we created these following the release of Google Tag Manager (GTM), achieving complete independence from dev teams. I have been deeply involved in these areas since the inception of our first projects.*Notable Projects*Winning on the Paid Ecosystem - Universidad de BarcelonaUniversidad de Barcelona: Our collaboration evolved over time, covering all their needs from analytical setup and tracking to comprehensive campaign strategy advice.*SEO for Pronovias*At a critical juncture for Pronovias, I helped reshape their SEO strategy, leading to a 150% increase in ranked terms. This effort restored their position as the number one player in the Spanish market.*Typeform*Collaborating with Jake Stainer, we devised a strategy to leverage Typeform templates to rank for product-specific terms. Each free template created backlinks to highly optimized landing pages. Using an API to Ahrefs, we monitored inbound links, managing the balance between branded/non-branded and follow/nofollow links.Results:- 30,000 non-branded organic signups - $3M a year in LTV (new customers x lifetime value)- 50,000 paying customers

As Head of Search I oversee all client accounts and SEO strategies implemented by the team, with a focus on retailers and international companies the spectrum is far from sparse.