I have extensive experience bringing teams together to develop user-centric digital products and drive business growth. While working on the Musixen live music platform, I led a team of UI/UX designers, Scrum Masters, business analysts, developers, and data analysts. Through our strategic planning and innovative developments, the company grew from a $4.5M valuation to $20M, securing a total of $3.5M in investment. I successfully completed my vision and left the project in 2023.Areas of expertise:Product vision creation, backlog management, and Agile (Scrum & Kanban) implementation.Data analytics, segmentation, and gamification strategies to increase user engagement and optimize revenue models.Active involvement in technical development (iOS, Android, .NET Core).Currently, as Business Analysis Team Leader at lastikcim.com.tr, I’m driving e-commerce operations forward by developing data-driven strategies. My goal is to modernize business processes and deliver greater value to customers.