Ugur Sennaroglu Email & Phone Number

London, Gb

London, Gb

London, Gb

London, Gb

As a digital director of Vodafone Turkey, responsible for all customer facing digital assets (e-commerce, mobile apps, web platforms, digital experience, digital acquisiton etc.) and digitalization journey of Vodafone Turkey.

Istanbul, Tr

Responsible for leading the digital strategy and business development for Garanti Bank to leverage digital channels•Responsible for managing and developing digital product, service and channels•Managing 30 people unit fully dedicated for engaging new digitial services and products for segments•Responsible for ux and service design for all digital channels including mobile, internet, ATM and speech services•Responsible for startup accelerator program Garanti Partners and developing new businesses to generate profit for Garanti in new areas•Leading the Open Platform - API Market of Garanti to build new profit generation areas•Working closely with all the divisions of the bank and its subsidiaries to deliver and implement a digital strategic plan•Prioritizing of digital projects for Garanti•Creating multichannel goals between mobile banking, internet banking, voice and ATMs•Developing mobile vertical services on iOS and Android•Establishing voice platforms with voice verification, speech recognition and steering technologies •Analyzing new platforms and innovative services to implement on existing channels.•Setting digital channel’s KPIs and leading the pricing and P/L – Balance Sheet for digital services. •Evaluating partnering opportunities between digital channels and Telcos, Technology and other digital related companies.•Developing business development partnership approach to acquire new customers•Managing the relationship between Garanti Technology and Garanti Bank about digital business related projects•Developing new approaches to acquire new users to digital channels while enhancing overall existing services for 5 million active digital customers •Discovering the new digital segments and placing strategic propositions for the related populations.•Integrating mobile payment systems with digital channels for Garanti customers•Leading all relationships with telcos for all business lines of Garanti

Esentepe, Istanbul, Tr

• Besides managing digital payment systems; responsible for innovative and mobile projects of DenizBank as Department Head in Digital Banking. • Head of fastPay mobile wallet which is the first digital wallet of Turkey. • Developing strategies for digital channels to increase customers lifetime value• Development of Mobile Banking channels, apps and integrating the channel with other online and digital channels in terms of a multichannel approach.•Dealing with third parties and start-up companies to perform innovative business collobrations and prepare feasibility reports to make decision for business and revenue share models.• Launching proximity and remote mobile payment and micro payment systems such as fastPay,Working closely with GSM operators, mobile application developers, mobile marketing agencies, vendors and other 3rd parties to develop new products & services.and implement marketing activities•Supporting the marketing team to create, design and implement promotions/campaigns to increase mobile financial services usage of customers.• Tracking the technological improvements of product, services and channels both domestically and globally, suggesting new ideas about the existing / new products and services.• Benchmarking on competitor capability/market practices and customer needs on an ongoing basis and to provide the conditions to apply the best strategy according to the circumstances. • Working closely with IT department and also product and segment groups to present the appropriate goods to the appropriate customer profile.•Complying with the general legal provisions, all internal regulations and procedures and acting according to the internal policy of the Bank.

Istanbul, Tr, Tr

- Leading Social Media Banking Development Team of six software engineers (Jan 2011 to present)- Leading Cash Management Module Development Team of Alternatifbank New Banking Platform Implementation (Apr 2011 to Jan 2012)- Leading Denizbank AG Austria Banking Package Development Team (Jun 2009 to Jan 2011)- Leading Cash Management Module Development (Jan 2008 to Jun 2009)- Team member of Denizbank new Core Banking Platform Implementation

Ms, Engineering And Technology Management

Bs, Computer Engineering

Mathematics And Science