Created user flows, mid/high fidelity wireframes, application and interactive prototypes by using Adobe XD, and Figma for testing the visual design of the product.•Researched and analyzed competitor brands for a better comprehension of the market and to gain insights into the target user.•Conducted user interviews to get insights from the users about their experience with a product. The collected data was used to polish and update the app.• Conception and implementation of designs for websites, interfaces and apps, taking business requirements and technical feasibility into account• Development and elaboration of prototypes, wireframes, click dummies, mockups and content structures.• Design and production of advertising material• Conception of user guidance, information architecture and interaction behavior for an optimal user experience