Uin Lee Email & Phone Number

New York, New York, United States

Forchheim, De

• Directly led and managed internal consulting projects, providing strategic planning advice to executive leadership of US sales and marketing teams across all Siemens Healthineers business verticals.o Utilized vendor databases (medical claims data, third-party syndicated market research reports, and IQVIA industry data), secondary research, and internal market intelligence to develop market penetration strategies, incorporating regional, procedural, and market access approaches.

Tirat Carmel, Haifa, Il

• Built out data analytics capabilities at a medical device start-up valued at over $1 billion, leading initiatives in commercial analytics, analysis of business development metrics (pre- and post-launch), competitive intelligence, and marketing analytics. Provided strategic guidance to C-Suite executives and the board of directors regarding the company's strategic directions.o Areas of Expertise: Provided market expertise to senior leadership in neurological disorders (essential tremor and Parkinson's disease) and oncology (brain, breast, lung, and prostate).o Competitive Analysis: Developed comprehensive competitive analyses for quarterly board meetings, including SWOT analysis, progress updates on product development, funding status, and leadership backgrounds.o External Vendor Management: Managed relationships with market research firms, consulting firms, and data providers, handling proposal processes, price negotiation, and setting expectations for timelines and deliverables.o Forecasting: Built business forecasting models for procedure growth, installed base expansion, and recurring revenue projections based on service fees and disposable parts.o Market Segmentation and Targeting: Analyzed multiple data sources to optimize sales strategies by considering hospital procedure volume, patient demographics, physician data, and regional market trends.o Market Sizing: Evaluated the market potential of current and future product lines, considering factors such as population sizes, demographics, geographic locations, indications, and treatment outcomes.o Marketing: Examined marketing analytics to assess the effectiveness of campaigns and proposed detailed strategic plans to increase the generation of high-quality leads.o Patient Journey: Analyzed the complete patient journey from initial marketing contact to treatment, considering patient demographics, treatment center selection, journey duration, and factors influencing treatment decisions.

Tirat Carmel, Haifa, Il

Data driven upstream marketing/corporate strategy/business development

Miami, Florida, Us

· Co-led all healthcare primary market research projects to guide the hedge fund’s investment decision-making process o Authored over 300 primary research reports distributed within the firm to support investment decision making.o Developed custom data dashboards using Tableau to automate data feed and visualization.o Managed end-to-end quantitative and qualitative primary market research projects, including reviewing research theses, assessing research feasibility, designing survey questionnaires, managing data, and delivering results.

Miami, Florida, Us

New York, Ny, Us

· Managed a proprietary Pharma/MedTech data product (“Guidepoint Tracker”) serving institutional investment firms, and manufacturing corporations in the pharmaceutical and medical device industrieso Assessed market trends, including overall market growth, market share shifts, new product adoption, pricing, and other factors influencing investment opportunities, using primary research and secondary research based on information from company websites, financial documents, regulatory and government documents, scientific research, and publications from medical associationso Developed and maintained revenue forecast models based on market share, pricing, and seasonal trends

· Developed reimbursement strategies for clients in the pharmaceutical industryo Managed consulting projects in areas of: - Research subjects recruitment – recruited physicians, pharmacists, medical and pharmacy directors of health plans, sales representatives, and marketing directors - Survey management – wrote surveys, coded on website, monitored abnormality of responses and internal errors, distribution, and maintenance- Research design – learned client needs through meetings, developed data models aligned with study objective, and revised design flaws upon additional research findings- Result communication – provided periodic deliverables with interim findings to clients and developed final report including executive summary, findings through both quantitative and qualitative survey data, data dashboard, and takeaways

Master Of Public Health (Mph), Health Policy And Management

Bachelor Of Science (Bs), Chemical-Biomedical Engineering