Peacefully doing work. 🙂

• Managing SEO for their subsidiary brands like Geepas, Wigme, Nesto, and GALA in the UAE region.• Migrated their old Google Analytics to the new version ( UA -> GA4 ) on both mobile and website, which included DataLayer events, Enhanced eCommerce and also created custom events for in-depth tracking.• Implemented appropriate analytics tagging via Google Tag Manager on websites & apps to support the business's measurement plans.• Build strategies towards new developments and projects using technologies like App indexing, deep linking and programmatic SEO.• Implemented and deployed Facebook Pixel on the website and conversion API on mobile and created custom events to pass maximum data to the campaigns during the eCommerce journey.• Implemented Server side tagging on Google Tag Manager for the purpose of implementing Facebook conversion API.• Used ticket management tools like JIRA & Asana to create tickets, documented the requirements and implementations and tracked progress with development and other team members.• Ran User Acceptance Tests and audited for function continuity pre/post-website updates.• Fixed various technical issues which includes Canonical, Hreflang and Schema implementation on the websites and optimised internal linking structures to maximize rankings.• I collaborated directly with the Front end Development team to make sure our sites are fast and pages are rendering correctly and ensured contents on servers are visible to users and crawl bots.• Created site-level taxonomies for more than 500 products that match Google ads standards as well as easy to navigate for normal users.• Conducted periodic audits of analytics tags, performed clean-up of any unused or duplicate tags and coordinated with various business teams to remove tags after the deployment period has expired.• Worked on fixing various Merchant Centre issues.

• Responsible for the SEO strategy definition and led its execution. I was managing the core SEO team and also build relationships with all other departments to facilitate SEO growth for our Australian clients.• I worked closely with the Content team to create content to satisfy searchers' needs.• Managed Google My Business for the agency clients to rank them on Map results as well.• Monitored client data across multiple data sources and prepared dynamic reports on Looker Studio by combining the overall marketing metrics and highlighting business-specific KPIs of our clients.• Managed websites on various CMS like WordPress, Magento, Shopify, Wix, Blogger and WooCommerce.• Effectively communicated and collaborated with the Australian team to meet client expectations and to set realistic goals towards work.• Extensively used Semrush to uncover contextual opportunities via Keyword research, content gap analysis and competitor / SERP research.• Upskilled team members by sharing the best practices, and latest trends in SEO and by recommending good courses.

• Responsible for the management of SEO, SEM & Web Analytics for Yatramantra and its subsidiary websites.• Increased the Search Engine visibility for the website to attract more relevant traffic, both organic and paid - that generated a 38% higher conversion YoY.• Did keyword research, internal link building and consolidated web content to match with user intents and performed On-page optimizations that helped to achieve a 29% decrease in the Bounce rate.• Research and suggested improvements to the website interface on mobile screens. • Researched daily changing trends in SEO & travel industry to remain relevant and create goals on analytics to track business goals and measure KPIs.• Optimized their PPC campaigns on Google Ads which resulted in achieving 40% more conversions from overall campaigns. • Implemented retargeting on websites and automated Facebook campaigns to deliver ads to the right people.• Conducted various testing & optimizations on the website structure to improve purchasing experience.• Performed Local SEO activities by optimizing their Google Business profile, Citation building, Reputation & Review management.

• Optimised & created PPC Ad campaigns on Google & Facebook.• Forecasting future month leads & conversions to spend in ads.• Management of Social media pages & increased brand visibility.• Increased Google Search view from Maps by 260%+ and map view by 120%.• Worked in Project management apps like Slack, Trello, Redmine

• Monitored Google Ads & DV360 campaigns for brands like Financial Times, Audi, Suzuki, British Airways, and Wagamama on a contract basis.• Assisted in managing various campaigns on Facebooks Ads and Twitter Ads for international clients.• Collaborated with the campaign managers by reporting unsolicited changes and unexpected Ads spent. • Reduced work efforts by automating repetitive tasks using Google sheets formulas and app scripts.

This was my first Freelance work. I was selected into this program when I am pursuing my Degree. With all energy, discipline & punctuality I've managed to get 87%+ CSAT rate.• If you need help navigating LinkedIn or stuck anywhere in your Samsung devices, I'm one of those people behind the "HELP" button.• Assist and troubleshoot non-technical users on a variety of operating systems.• Analyze trends and updated with latest releases, identify root cause and propose feasible solutions.• Identify and escalate situations requiring urgent attention.• Test and evaluate new technology and releases.• Participated in Beta training programs and gave proper feedback about new upcoming devices and software.

• Rebranded the organisation to successfully encourage membership growth.• Managed the official social media handles and was solely responsible for content strategy and execution.• Restructured and managed IT infrastructure inside the office for smoothing the workflow.• Digitalised documentation works with Google Forms and other social engagement tools.• Assisted in preparing business Proposals & Sponsorship Contents.• Updating Official Website to declare match results and other press releases for the media.• Designed Letterhead and certificates in modern style for the association.• Provided technical support to the employees and helped them to adapt to the new changes.