Responsible for the implementation of special projects.• Developed and implemented an online Logistic portal – connecting Customers with transporters in a convenient and efficient manner• Conducted an in-depth study of the Indian ferrous Scrap landscape. Evaluated and proposed the feasibility of starting an e-marketplace for steel scrap.• Publication of professional magazines and reports on Coal and Steel - Coal Insights, Steel Insights, Indian Coal Market Watch, and Indian Steel Market Watch. • Organised successful international conferences on Coal (Indian Coal Markets conference), Steel (Indian Steel Markets conference), and Procurement (Global Procurement conference). I have conceptualized the event plan, framing of theme and agenda, made venue & event manager selection, getting sponsors and delegates. All the conferences were profitable• Conducted several webinars and virtual conferences on Steel and Coal during the pandemic lockdown period.

Theis India, a fully owned subsidiary of Theis Germany, manufactures precision cold rolled narrow width strips and sheets. It also manufactures hot rolled profile sections which are made from wire rods.Responsibility: •Marketing & Sales and Business Development. - Business development and Customer acquisition – development of application specific products and retention & acquisition of customers - Developing & monitoring short and long term strategic plans. - Review of customer quality complaints and root cause analysis. - Dynamic monitoring of market movements and arrive at pricing decisions.•Production – Daily, weekly, and monthly monitoring & review so as to ensure compliance to customer delivery schedules and targets.• P&L of the organization – monthly review of the revenues and expenses and identify corrective actions to regain any shortfalls.Achievements:• Increased net realization by over 5% by adopting a sales strategy of moving towards a product mix of high margin low volume value-added and medium margin higher volume products• Improved compliance to customer delivery schedules (to almost 80% from less than 50% compliance) by aligning the entire process of raw material procurement and production scheduling with that of customer requirement.• Implemented e-selling of non-core products thereby gaining an increase of approx. 8% in prices through increased customer participation.• Instituted a process of quick redressal of customer complaints including doing root cause analysis.• Implemented process changes to improve yield by 4%.• Recruited executives to fill up skill gaps, especially in maintenance.

Mjunction Services Ltd. (earlier known as ‘metaljunction.com Pvt. Ltd’.) is a 50:50 joint venture of Tata Steel Ltd. and Steel Authority of India. I was in charge of establishing the B2B ecommerce business. I was involved in developing the entire re-designed process and value proposition of selling process for metals and minerals by leveraging the internet. I have successfully built the Metal business unit (metaljunction.com) into the largest steel e-market place with sales throughput of over Rs. 600 crores per month.In association with M/s Goldratt Consulting (of Israel), I have implemented the concepts of Theory of Constraints which enabled us to achieve a Decisive Competitive Edge in theAchievements:• Operated metaljunction profit centre with P&L responsibility. Ensured consistent profitability• Ramped up the sales throughput to a level of over Rs. 600 crores a month, in a span of 5 years.• Managed sales of over 2.5 lakh metric tons of metals and minerals per month. • Implemented number of support services based on customer specific needs e.g.  Logistic service,  Bidder Finance service,  e-Sale of Branded Products Order Fulfillment Service Price Estimation service Valuation Service• Business Development – successfully extended the e-selling service to other verticals viz. e-Sale of Coal directly to consumers e-sale of Re-possessed Vehicles (cars, 2-wheelers, LCV, HCV and commercial vehicles) e-Sale of Real Estate (Flats, Bungalows and Land) e-Sale of old and new Plant and Machineries. e-Sale of Obsolete Products• Customer acquisition: Have successfully spearheaded the customer acquisition process. Besides Tata Steel and Steel Authority of India Ltd., have successfully acquired number of new clients including Coal India Ltd., JSW Steel Ltd., L&T-ECC Division, NMDC, OMDC, JSPL, Welspun, etc.• Strategic planning – framed annual and three year strategic plan for business unit so as to ensure steady growth and profitability.

I was a member of a handpicked team for process re-design of order generation and fulfillment process and implementation of the redesigned processes for the Marketing & Sales division.– Developed the re-designed order generation and fulfillment process for made to order and made to stock items in association with IBM Global Service.– Developed the re-designed process for external processing and order generation. This enabled in committing realistic order confirmation to customers.– Implemented the redesigned processes through SAP. I was the module leader for SD and MM modules– Involved in one SAP implementation, one version upgrade and thereafter post go-live support– Developed 'Customer Page' - an interactive site for customers to get real time data on order status and debtors.

As Area Sales Manager I was responsible for sale of approx. Rs. 200 crores of steel per annum in the state of Bihar– Successfully developed several new products especially for Tata Motors.– Achieved the level of second largest branch of Tata Steel.– Was responsible for sale of mild steel and as well as special steel products. – Successfully established distributor network in Bihar for construction steel.

Was responsible for application engineering and product development for entire northern region.– Successfully developed customers for special steel products.– Developed many special steel products for customer specific applications especially for wire drawing and tractor industry. – Ensured quick redressal of customer quality complaints

– Responsible for quality assurance of finishing mills ( 1 year)– Programmer – COBOL programming in Burroughs mainframe