Leading Strategy & Impact at Vertiver, a pioneering purpose-driven organization using behavioral science and powerful communication to tackle climate change, resource conservation, and social issues. My passion for forging powerful partnerships, crafting innovative solutions, and equipping communities to drive lasting change fuels my work at Vertiver.Join me in harnessing the power of communication to empower communities and create lasting positive change.! #ClimateAction #Sustainability… Show more Leading Strategy & Impact at Vertiver, a pioneering purpose-driven organization using behavioral science and powerful communication to tackle climate change, resource conservation, and social issues. My passion for forging powerful partnerships, crafting innovative solutions, and equipping communities to drive lasting change fuels my work at Vertiver.Join me in harnessing the power of communication to empower communities and create lasting positive change.! #ClimateAction #Sustainability #BehaviorChange Show less

Supporting, guiding and providing insights to the Launch Girls team in achieving their mission of empowering young women to build the critical professional and life skills necessary for successful futures

Led the development of a Digital Engagement Strategy to support UNICEF, and Global Polio Eradication Initiative (GPEI) partners including WHO, BMGF and the government of Pakistan in leveraging digital media to eradicate polio in Pakistan.

A. Spearheaded multi-platform projects driving positive social change:• Youth Civic Participation (Sida & SDC): Produced 33-episode TV series, 45-episode digital series, social media content, youth training, and partnered with media organizations to mobilize young people.• Climate Resilience (FCDO): Curated and disseminated success stories of climate-resilient practices through TV, digital, and community events. Additionally, produced PSAs for mass media and outdoor… Show more A. Spearheaded multi-platform projects driving positive social change:• Youth Civic Participation (Sida & SDC): Produced 33-episode TV series, 45-episode digital series, social media content, youth training, and partnered with media organizations to mobilize young people.• Climate Resilience (FCDO): Curated and disseminated success stories of climate-resilient practices through TV, digital, and community events. Additionally, produced PSAs for mass media and outdoor platforms.• Women's Empowerment (PACT_USAID): Established a multi-platform approach using digital content and workshops to empower young women entrepreneurs.• Media Capacity Development (FCDO, Solomon Islands): Managed project remotely, building media skills in the Pacific nation.B. Led diverse teams: Effectively managed and motivated teams to produce impactful and engaging content, achieve project goals and deliver effective communication campaigns.C. Demonstrated multi-platform expertise: Utilized a combination of traditional and digital platforms to reach target audiences and maximize impact.D. Strong cultural awareness: Successfully navigated different cultural contexts and built relationships with stakeholders in Cambodia and remotely in the Solomon Islands. Show less

o Led multi-thematic SBCC projects: Designed and implemented communication strategies across health (SRHR, handwashing), governance (social cohesion), and resilience for various donors.o Championed social cohesion and peace: Spearheaded the delivery of radio drama series on social cohesion and an episodic TV series, promoting peaceful dialogue and cultural understanding. Both projects garnered significant social media engagement (more than 1 million Facebook followers each).o Empowered… Show more o Led multi-thematic SBCC projects: Designed and implemented communication strategies across health (SRHR, handwashing), governance (social cohesion), and resilience for various donors.o Championed social cohesion and peace: Spearheaded the delivery of radio drama series on social cohesion and an episodic TV series, promoting peaceful dialogue and cultural understanding. Both projects garnered significant social media engagement (more than 1 million Facebook followers each).o Empowered migrant workers: Led the delivery of content on TV, radio and Facebook, informing millions about migration risks and opportunities, labor rights, and financial management.o Pioneered digital health initiative: Diversified Myanmar's portfolio by launching an SRHR project for young people, tackling sex related societal stigma through innovative digital content.o Responded to COVID-19 crisis: Led UNICEF-funded communication efforts, producing impactful media content that informed and engaged audiences about effective COVID prevention. Show less

o Led national expansion of award-winning mHealth services: led the strategic design and operational leadership for scaling Kilkari 2 and Mobile Academy3 flagship mobile health (mHealth) services focused on Reproductive, Maternal, Neonatal, and Child Health (RMNCH). This collaborative effort involved the Government of India (MoHFW), USAID, BARR Foundation, and the Bill & Melinda Gates Foundation (BMGF).o Key Achievements:• Nationwide reach: Scaled-up the services to 13 Indian states… Show more o Led national expansion of award-winning mHealth services: led the strategic design and operational leadership for scaling Kilkari 2 and Mobile Academy3 flagship mobile health (mHealth) services focused on Reproductive, Maternal, Neonatal, and Child Health (RMNCH). This collaborative effort involved the Government of India (MoHFW), USAID, BARR Foundation, and the Bill & Melinda Gates Foundation (BMGF).o Key Achievements:• Nationwide reach: Scaled-up the services to 13 Indian states, impacting millions of lives.• Quality content production: Ensured high-quality, multi-language content aligning with RMNCH technical guidelines through close collaboration with MoHFW.• Sustainable impact: Facilitated successful transition of services to the Government of India, ensuring long-term sustainability. Show less

• Spearheaded the creation of a transmedia campaign, "AdhaFULL," featuring a 78-episode TV drama series with youth ambassadors, a radio series, the "Nugget" mobile app tackling gender norms, and the #BigdiHuiLadki ("Girl Gone Wrong") social media movement empowering girls to defy expectations.• Ensured flawless project execution, managing operations, procurement, production, and budget for a diverse media portfolio (TV, radio, mobile app, social media) within tight timeframes and resource… Show more • Spearheaded the creation of a transmedia campaign, "AdhaFULL," featuring a 78-episode TV drama series with youth ambassadors, a radio series, the "Nugget" mobile app tackling gender norms, and the #BigdiHuiLadki ("Girl Gone Wrong") social media movement empowering girls to defy expectations.• Ensured flawless project execution, managing operations, procurement, production, and budget for a diverse media portfolio (TV, radio, mobile app, social media) within tight timeframes and resource constraints.• Forged strategic partnerships with UNICEF, external agencies, and freelancers to achieve project goals synergistically.• Deftly managed a complex multi-media project, delivering high-quality TV, radio, mobile game, and social media content within budget and deadline, despite resource limitations.• Built and nurtured a collaborative ecosystem of partners and stakeholders to ensure the project's success. Show less

• Led the creative and production teams to use Social and Behaviour Change Communication (SBCC) and Human Centered Design (HCD) principles to create innovative content for multiple and simultaneous projects across radio, mobile and multiple other platforms. Some of the projects delivered are: short format radio dramas – concept, pilot, communication framework to production for Ebola campaign (in two languages (for Liberia and Guinea) from a studio in London); on Social Inclusion in Myanmar; on… Show more • Led the creative and production teams to use Social and Behaviour Change Communication (SBCC) and Human Centered Design (HCD) principles to create innovative content for multiple and simultaneous projects across radio, mobile and multiple other platforms. Some of the projects delivered are: short format radio dramas – concept, pilot, communication framework to production for Ebola campaign (in two languages (for Liberia and Guinea) from a studio in London); on Social Inclusion in Myanmar; on earthquake resilience in Nepal• Designed and produced innovative content on Health (TB and RMNCH), Governance (modern day slavery) and Resilience (Disaster Risk Reduction). • Media Development and Capacity Building of media nationally and internationally. o In India - capacity building of community radio stations from coastal cyclone prone areas to hilly areas prone to landslides and earthquakes.o Internationally – trained teams in Tanzania, Sierra Leone and Nepal to design programme and content strategies using SBCC approaches and then producing communication outputs for campaigns across a range of thematic areas.• KEY ACHIEVEMENTS: o Produced communication outputs on Ebola response for Liberia, Guinea and Sierra Leon from a London studio o Led BBC Media Action’s Cyclone Phailin-Humanitarian Lifeline Response in Odisha (funded by ECHO)o Designed the communication strategy and produced a drama-based audio show, MajboorKisko Bola (Who Did You Call Helpless) on Modern Day Slaveryo Designed the communication strategy and produced the audio for four flagship mobile based audio and audio-visual products on maternal child health in Bihar, two of them in multiple Indian languages. Show less

• Spearheaded the operations, strategy and implementation of programming, sales-integration and marketing initiatives in Western India (Gujarat, Maharashtra, Madhya Pradesh, Goa) for one of the biggest Indian commercial radio networks.• Led a geographically dispersed 64-person team across 8 western Indian cities, fostering synergy to deliver groundbreaking content and drive revenue.

•Managing the team and identifying training, growth potential for employee / career development.•Identifying new areas within on-air programming and beyond to create advantage over competition and to bring on non-radio listeners.•Supporting sales function and providing creative solutions for maximizing revenue potential of the station.•Drive the stations marketing in adherence to the marketing philosophy and strategy•Constant review of the RJ’s thru air-checks. Identifying their… Show more •Managing the team and identifying training, growth potential for employee / career development.•Identifying new areas within on-air programming and beyond to create advantage over competition and to bring on non-radio listeners.•Supporting sales function and providing creative solutions for maximizing revenue potential of the station.•Drive the stations marketing in adherence to the marketing philosophy and strategy•Constant review of the RJ’s thru air-checks. Identifying their training and retention needs and fulfilling the same.• Reviewing Music and music policy and all scheduling processes of the station.• Ensuring low turn over ratio with the teams.• Designing monthly / quarterly festival /special calendar for constantly creating on air buzz and Diaspora connect, along with ensuring necessary on-air content / promotion and liaison with marketing and connect.•Necessary Sales calls with the sales team for both NTR solutions and value additions. Show less

Spearheaded the convergence of programming and digital media (http://www.planetradiocity.com/), driving audience engagement across platforms.• Expanded Radio City's reach by leading the programming of Radio Guru, an internet radio station serving a global audience through a web-based platform and Dhoom FM frequencies in New Jersey, USA.• Developed and launched Radio City International, a dedicated Dish TV channel catering to Indian listeners across the US and Canada.• Generated… Show more Spearheaded the convergence of programming and digital media (http://www.planetradiocity.com/), driving audience engagement across platforms.• Expanded Radio City's reach by leading the programming of Radio Guru, an internet radio station serving a global audience through a web-based platform and Dhoom FM frequencies in New Jersey, USA.• Developed and launched Radio City International, a dedicated Dish TV channel catering to Indian listeners across the US and Canada.• Generated significant revenue by syndicating Radio City content to Indian radio stations worldwide.• Pioneered the audiobooks vertical at Radio City, expanding content offerings and audience engagement. Show less

• Spearheaded innovative programming initiatives -on-air and on-ground - to attract new audiences and gain a competitive edge.• Curated engaging on-air content through a dynamic festival and special event calendar, strengthening Diaspora connection and promoting station initiatives.• Optimized music scheduling and policy to enhance listener experience.• Implemented a comprehensive RJ performance review system to identify training and retention needs, boosting team morale.• Led… Show more • Spearheaded innovative programming initiatives -on-air and on-ground - to attract new audiences and gain a competitive edge.• Curated engaging on-air content through a dynamic festival and special event calendar, strengthening Diaspora connection and promoting station initiatives.• Optimized music scheduling and policy to enhance listener experience.• Implemented a comprehensive RJ performance review system to identify training and retention needs, boosting team morale.• Led station marketing efforts, ensuring alignment with overall marketing strategy and philosophy.• Partnered with sales to conduct targeted client calls, promoting NTR solutions and value-added services; collaborated with the sales team to deliver creative solutions that maximized station revenue. Show less

o Managed operations of two of the pioneering FM radio channels of All India Radio, Delhi – FM Rainbow and FM Gold.o Served in various capacities including production of prestigious post-produced and live programmes (including coverage of parliament proceedings)