At Abstract Future, we're not just another UX Design Agency; we're a dynamic team of visionaries, pioneers, and creatives who thrive on pushing the boundaries of design. Our name speaks volumes about our ethos – "Abstract" symbolises our knack for breaking away from conventional norms, while "Future" underscores our unwavering commitment to embracing change and staying ahead of the curve to meet our clients' evolving needs.Our collective expertise spans the realms of design, research, writing, strategy, and technology. With an illustrious background at industry giants such as Samsung, OnePlus, and Ogilvy, as well as successful collaborations with the likes of Spotify, Polygon, Grab, Uber, Zomato, and beyond, we bring a wealth of experience to every project.At Abstract Future, we believe in the perfect synergy between imagination and practicality. Our designs are not only visually stunning but also sustainable, free from unnecessary frills. We take pride in our collaborative and streamlined methodology, blending the limitless creativity of a design agency with the efficiency of a production company. This is where we truly shine.Our mission is simple yet profound: to deliver exceptional, user-centric, and forward-looking designs that captivate, engage, and inspire. We're committed to helping our clients navigate the ever-evolving landscape of design, ensuring that their brand remains relevant and ahead of the competition.

ONELAB | PRODUCT EXPERIENCE & PARTNER COLLABORATIONS Entrusted with driving product experience and fostering strategic partnerships. 
• Led design efforts for globally shipped features, including Spotify Always On Display and Shelf, resulting in 48 million monthly users accessing the Spotify card from the Shelf feature.• Provided design direction and sign-off for high-impact collaborations with industry giants like Spotify, Zomato, Swiggy, and Grab, elevating the user experience on OnePlus OS.• Owned and oversaw the India Design Innovation lab, responsible for shaping the future of OnePlus products on a global scale.OXYGENOS | ONEPLUS 6 - 10 SERIES | OXYGENOS 10.5 TO OS13Pivotal role in shaping the design landscape of OnePlus OS across various product generations. 
• Transitioned full ownership of design for all India-specific apps from HQ, streamlining the user experience. • Directed a talented team responsible for defining the user experience for 21 global products, ensuring a consistent and user-centric design language.• Cross-functional teams in multiple locations, including Shenzhen, Taipei, New York, and the UK, to introduce innovative design patterns.ONEPLUS NORD | EXPERIENCEAs the design leader for OnePlus' NORD division, I was entrusted with creating a seamless user experience and a visually appealing operating system for a new product line. • 100% ownership of user experience and OS design for the new product line, achieving exceptional results. • Translated the business and company's vision into a user-friendly, visually engaging brand experience.• Served as a crucial link between technology and all other teams involved in OS design, ensuring alignment and synergy.• Played a vital role in the successful launch of a brand-new product line, accumulating over 4.4 million users and establishing OnePlus' presence in this market segment.
🏆 3 X DESIGN AWARDS 🏆

IF Design Award | A Design Award | Good Design Award

Lead and contribute to the overall direction of all products and business.Define and design requirements and deliverables part of the ongoing roadmap.Impart best practices in interface development to support user behaviour. VERIZON | VIRTUAL NETWORK SERVICES Conducted extensive design workshops with directors and product owners to precisely define goals and direction. Analysed existing networking process and systems that needed to be optimised. Responsible for creating low to high fidelity prototypes and wireframes to present and communicate proposed solutions. Rapid prototype iterations to capture feedback and future proof design scalability. Designed an end to end product UI while aligning with Verizon’s internal style guide. Delivered design systems that needed to be adhered to in all future deployments.Provided continuous design support towards UI development.SQUARE PANDA | IOT PLAYSET + GAME SDKResponsible for designing iPad interfaces for the the Square Panda SDK.Designed wireframes and high fidelity mockups to present ideas to internal stakeholders.Designed content management system and web portals for parent and student logins. Asset management and icon designs for Square Panda’s Lexicon system for kids under 10.Created a Multi Sensory Phonics learning system through an intuitive and responsive experience between the games developed on SDK and the companion IOT playset.

Identified needs and defined scope and direction of the product idea.Responsible for end to end Interaction design for product solution on responsive web, iOS and Android platforms. Designed and implemented a seamless and delightful experience for users on the platform with huge transactional footprint. Continuously identified and optimised customer experiences through usability checkpoints across all product touch-points.

Create and deliver delightful, intelligent and effective design solutions to organisations. DIEBOLD | ATM INTERFACE - CAMPAIGN OFFICEResponsible for UI and experience design of “Campaign Office” at Diebold’s R&D department.Interaction designs for Diebold’s new age ATM interfaces.Optimised user engagement through UI design, while adhering to ATM interface guidelines.Designed mock web portals for internal research and development.Performed Usability testing with high fidelity design mockups on newly developed ATM’s targeting millennials.Diebold Software Services Pvt Ltd caters to the software requirements of Diebold's Self Service Terminal (popularly known as ATMs) business line.Campaign Office’s unique feature is to identify individual users to deliver targeted communications and the delivery of customized data via multiple graphical screens.

Designed UI for multiple mobile platforms.Developed highly detailed wireframes from client requirements.Prototyped and iterated UI designs based on user feedback.Worked with a variety of service projects with leading brands including IPL teams such as Chennai Super Kings and Celebrity Cricket League.Created and managed style guides for development teams to follow.

Usability consulting for websites and products.Provided optimisation tips to improve user experience of websites.Identified personas and user groups.Designed wireframes and interactive prototypes for newly developed product ideas.