• Independently managed and executed numerous projects across diverse industries including B2B, B2C, SaaS, Fin-tech, E-commerce, and Entertainment within both startup and enterprise environments• Achieved 50% reduction rate in wholesale cart abandonment for a B2B E-commerce company by redesigning and optimizing the cart and checkout interfaces• Developed intuitive and user-centric projects for web and mobile platforms, overseeing the entire design process from research to high-fidelity prototype with minimal oversight• Conduct comprehensive user research, including interviews, competitive analysis, and journey mapping, to gain deep insights into user needs and behaviors• Utilize various testing methodologies such as user testing, usability testing, and A/B testing to validate design decisions and optimize user experiences• Create detailed wireframes to visualize and iterate on design solutions, ensuring alignment with project requirements and user expectations

Providing business and user experience advise to the company as and when needed to meet target audience goals and business objectives

CLIENT- TOYOTA MOTORS NORTH AMERICA• Conducted thorough research to understand user needs and preferences in the context of digital car buying experiences• Onboarded 100 car dealers across the country for the SmartPath feature within the first month of launch• Planned and executed user testing sessions to gather feedback and iterate on design solutions for optimal usability• Developed visually appealing and intuitive designs for both mobile and desktop views of the digital car buying experience• Played a key role in the MVP launch process, ensuring alignment with user expectations and business goals

• Led the integration of user research findings into actionable insights, shaping the user experience (UX) and user interface (UI) design for Book't through the creation of user personas, user flows, and high-fidelity prototypes• Directed the design process for the mobile app, ensuring alignment with user needs, business goals, and design best practices• Identified and implemented a new feature “Earn with split” generating $40,000 in additional revenue within the first 6 months of launch• Orchestrated usability testing sessions both virtual and on-site to gather qualitative feedback and iterate on design solutions for optimal usability and user satisfaction• Documented all design assets and specifications comprehensively, facilitating seamless handoff to the engineering team for implementation• Championed a collaborative design process, fostering cross-functional teamwork and ensuring alignment between design, development, and product management teams

• Played a pivotal role in boosting agency growth by driving a 35% increase in brand awareness through enhanced social media visibility strategies• Implemented and executed the agency's marketing plan and monthly calendar of marketing strategies to effectively promote The Learning Source across various platforms• Led social media efforts, ensuring the creation of engaging and relevant content to elevate the organization's visibility and engagement with target audiences• Collaborated with Development and Programs teams to develop impactful marketing collateral and promote events, aligning with organizational objectives and initiatives• Produced digital designs including annual reports and print media to support marketing efforts and maintain brand consistency across all channels

• Created monthly Green Tip, a sustainable-focused article which helps educate HDS staff and students on ways to live a sustainable lifestyle• Assisted in writing the Annual Sustainability Report, increasing awareness of environmentally-friendly initiatives on-campus• Collected and documented necessary data for the Annual Sustainability Report on Share Point for easy access to all employees• Publicized Eco-Leader positions during freshman Orientation, increasing 10% application rate in the Fall semester • Served as a search committee member for a sustainability coordinator position; reviewed materials of 98 applicants• Assisted in video interviews and on-campus tour and interviews for successful applicants• Managed and updated the Residence Halls Eco leader’s website monthly

• Taught JTC 100: Media in Society; course content including Advertising strategies and critiques, New media, and News values• Graded 100 students’ assignment; provided feedback, advice, and strategies for improvements in the course• Worked closely with the course professor and other teaching assistants

• Collaborated with a cross-functional team consisting of a UX consultant, Product Manager, and developer to redesign the Easy Pay website, a live Minimum Viable Product (MVP) aimed at enhancing payment experiences for businesses and consumers• Identified and analyzed issues within each section of the website through comprehensive problem identification and competitor analysis• Created wireframes and clickable prototypes to visualize and iterate on potential solutions, ensuring alignment with user needs and business objectives• Designed the mobile app interface to seamlessly integrate with the website, providing a cohesive user experience across platforms• Played a key role in the iterative design process, leveraging user feedback and data-driven insights to inform design decisions and optimize the overall user experience

• Contacted customers weekly to maintain a business-client relationship • Conveyed customers bandwidth challenges to the Technical department on-time, with 80% rating their experience with the company as highly satisfying• Publicized the company on social media, increasing 5% new clients in 6 months