Umut Kafadar Email & Phone Number

London, Gb

London, Gb

- Manages a team by setting clear team goals, delegating tasks, overseeing day-to-day operations, monitoring performance and reporting metrics.- Responsible for preparing the right scope of work for the client and finalising the sales pipeline for the Analytics department.- Ownership and operation of a tag management platform for all domains operated by Inbound Marketing Agency.- Communicates effectively at all levels of engaged organisations with both business and technical audiences.- Establishes strong relationships with cross-functional teams to support business goals and support internal stakeholder alignment. - Develops team members' knowledge of Google Analytics (UA, GA4) and Google Tag Manager.

- Led a team of web analysts and tracking experts, fostering a culture of collaboration, innovation, and continuous learning.- Collaborated with marketing teams to analyze the effectiveness of digital campaigns, including SEO, SEM, social media, and email marketing, to optimize strategies and allocate budgets efficiently.- Developed and maintained tracking systems using Google Analytics and Tag Manager to capture data from various sources, including web analytics, social media, email marketing, and customer relationship management (CRM) systems.- Worked with clients to understand their business objectives, identify key performance indicators (KPIs), and develop tracking plans that align with these objectives.- Prepared tailored dashboards and interfaces to meet the specific needs and priorities of clients and stakeholders, ensuring that data is presented in a user-friendly and actionable format.- Migrated clients from Universal Analytics to GA4 and guided how to use GA4's latest features to improve business performance.- Analysed data to identify trends and patterns that impact business decisions, using GA4's data analysis and visualisation tools like Looker Studio.- Ensured data privacy and compliance with relevant regulations by implementing necessary tracking consent mechanisms and data protection measures.- Managed multiple projects simultaneously and worked independently to meet client deadlines and deliverables.

Istanbul, Turkey

- Worked end-to-end across all development teams to ensure a smooth implementation of the tag management platform and a better tracking system on the website/app. I additionally implemented and managed tags and code on multiple websites using a tag management tool, such as Google Tag Manager.- Implemented cross-domain tracking and iframe tracking to accurately measure user behaviour across multiple websites and domains.- Proactively identified opportunities for website improvements and created business cases resulting from these improvements.- Provided assistance in developing an A/B test roadmap and implementing it on a platform such as Google Optimize.- Customised dashboards and interfaces to meet the needs and priorities of customers.Provided assistance with email automation flows like basket drop-offs, churns, etc.

Istanbul, Turkey

- Participated in the development of an Android application for the company.- Developed web applications using the Java Spring Framework's MVC model.

Istanbul, Turkey

- Worked on front-end development projects.- Developed an Android mobile application.- Participated in the release of the English version of the mobile application, which was previously only available in Turkish.- Prototyped an interface using Quartz for another mobile application.