Ian Mcclellan

Ian Mcclellan Email and Phone Number

Company Director at Multi Media Creative Limited (MMC) @ MMC
durham, united kingdom
Ian Mcclellan's Location
United Kingdom, United Kingdom
Ian Mcclellan's Contact Details

Ian Mcclellan personal email

n/a

Ian Mcclellan phone numbers

About Ian Mcclellan

MMC are a digital agency. Our passion is to create positive change, together. Find us here: https://discover-mmc.com/.

Ian Mcclellan's Current Company Details
MMC

Mmc

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Company Director at Multi Media Creative Limited (MMC)
durham, united kingdom
Website:
mmcreative.co.uk
Employees:
7
Ian Mcclellan Work Experience Details
  • Mmc
    Company Director
    Mmc Jan 2015 - Present
    Middlesbrough, England, United Kingdom
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  • Plug And Play Marketing Solutions
    "The Go To Cmo" - Interim Marketing Director Services, And Part Of The Mmc Family.
    Plug And Play Marketing Solutions Jun 2014 - Jan 2015
  • Activision
    Call Of Duty European Marketing Director | Marketing Strategy | Digital Marketing
    Activision Jan 2014 - Jun 2014
    European Marketing Director (Call of Duty)* Call of Duty is one of the biggest and most respected entertainment properties of all time.* Led marketing across the European digital and catalogue business.* Led digital marketing strategy across 7 European territories.* Engaged consumers across all EUP territories to pioneer marketing through community and social.* Responsible for P+L delivery, and new ways of delivering digital engagement to drive ROI
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  • Activision
    Skylanders European Marketing Director | Marketing Strategy
    Activision Jan 2011 - Jan 2014
    Activision
    European Marketing Director (Skylanders)Launched Skylanders into the European market:* Skylanders was the #1 kids video game and action figure of 2012 and 2013.* Winner of two kids BAFTAs for Best Video Game.* Led marketing across Europe (over 40% of $WW global revenue) on this video game franchise. * Partnered with global team on strategy to deliver consistent European execution. * Led team of 2 Marketing Managers and 7 Brand Managers across European territories. * Responsible for the P+L delivery, on a franchise growing at over 200%.
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  • Activision
    Guitar Hero European Marketing Manager | Marketing Strategy | Go To Market Planning
    Activision Feb 2010 - Jan 2011
    European Marketing Manager (Guitar Hero)* Led transition of Guitar Hero marketing from local into a European Business Unit structure.* Ensured product life cycle and marketing execution was consistent across the region.* Managed first central European strategic process for Guitar Hero.* Launched DJ HERO in 2010 and DJ HERO 2 in 2011.* Worked closely with European Marketing team and game developers.
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  • Guitar Hero
    Guitar Hero Senior Brand Manager | Product Launch | Go To Market Planning
    Guitar Hero Feb 2008 - Feb 2010
    Joined Activision for the launch of Guitar Hero 3. * Guitar Hero 3 was the first video game to achieve significant coverage on national news.* Executed marketing strategy across mainstream channels, achieving total of four Golden Joysticks. * Guinness World Record for largest public performance of a video game, Isle of Wight Festival, 2009.* Led UK strategy, and launched Guitar Hero into mainstream as one of the first ‘social’ video games. * Introduced a strong base in music marketing, that saw Guitar Hero become a pop culture brand.
  • Sara Lee Household & Body Care Research
    Account Manager (Sales)/ Senior Brand Manager (Sanex/ Radox)
    Sara Lee Household & Body Care Research Jun 2002 - Feb 2008
    Uk
    * Launch of Sanex for Men.* Development and execution of Sanex new 360' Media Platform.* Sponsorship: Official Partner of FA Conference Football.
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  • Nestle
    Account Exec/ Account Manager (Sales)
    Nestle Jul 1998 - Jun 2002
    Roles included:• Business Manager: Responsible for strategy, promotions, ranging in Tesco/ Asda (£11m portfolio).• Account Manager: Morrisons/ Co-op: Responsible for strategy, promotions, ranging (£8m portfolio).
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Ian Mcclellan Skills

Brand Management Marketing Digital Marketing Sales Customer Insight Marketing Management Product Marketing Fmcg Marketing Strategy Integrated Marketing Marketing Research Digital Strategy Marketing Communications Creative Solutions Brand Ideas Consumer Insights Digital Content Problem Solving Leadership Interim Marketing Director Marketing Director Management Strategy

Ian Mcclellan Education Details

Frequently Asked Questions about Ian Mcclellan

What company does Ian Mcclellan work for?

Ian Mcclellan works for Mmc

What is Ian Mcclellan's role at the current company?

Ian Mcclellan's current role is Company Director at Multi Media Creative Limited (MMC).

What is Ian Mcclellan's email address?

Ian Mcclellan's email address is ia****@****ion.com

What is Ian Mcclellan's direct phone number?

Ian Mcclellan's direct phone number is 020 3060*****

What schools did Ian Mcclellan attend?

Ian Mcclellan attended University Of Bath, Seth Godin's Altmba.

What are some of Ian Mcclellan's interests?

Ian Mcclellan has interest in Brand Activation, Classically Trained Marketer, Interim Marketing Solutions, Fmcg Marketer, Interim Marketing Director, Pop Culture Marketing, Brand Impact, Environment, Branding Consultant, Marketing Leadership.

What skills is Ian Mcclellan known for?

Ian Mcclellan has skills like Brand Management, Marketing, Digital Marketing, Sales, Customer Insight, Marketing Management, Product Marketing, Fmcg, Marketing Strategy, Integrated Marketing, Marketing Research, Digital Strategy.

Who are Ian Mcclellan's colleagues?

Ian Mcclellan's colleagues are Janet Salvin, Yas Thompson, Stephen Hanlon.

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