I play a pivotal role in driving the success and growth of Dilon. Leveraging my expertise and vision, I will shape Dilon's future.Develop Growth Strategy: Define and develop a comprehensive growth strategy for Dilon, outlining the key objectives, target metrics, and actionable tactics to drive user acquisition, retention, and revenue growth.Build Marketing Infrastructure: Establish and build the marketing infrastructure for Dilon from scratch, including creating a brand identity, and developing marketing collateral.User Acquisition: Lead efforts to acquire new users for Dilon's platform through channels, including digital marketing, partnerships, events, and targeted outreach campaigns.Product Marketing: Collaborate with the product development team to understand Dilon's unique value proposition and features, and develop effective product marketing strategies to communicate these benefits to the target audience.Customer Retention: Develop strategies and initiatives to engage and retain existing users, including implementing customer feedback loops, creating loyalty programs, and delivering ongoing value-add services.Data Analysis and Optimization: Utilize data analytics and user insights to track and measure the effectiveness of growth initiatives, identify areas for improvement, and optimize marketing campaigns for maximum ROI.Team Building and Leadership: Build and lead a high-performing growth team, including hiring, training, and mentoring team members to execute on growth strategies and achieve business objectives.Partnerships and Collaborations: Identify and forge strategic partnerships and collaborations with complementary businesses, influencers, and industry organizations to expand Dilon's reach, drive user acquisition, and enhance brand visibility.Budget Management: Develop and manage the growth marketing budget for Dilon, allocating resources effectively across various marketing channels and initiatives to achieve maximum impact and ROI.

Key Achievement: Worked with the agency team to launch a low-touch SaaS platform for a client in the creative design industry. We deployed AARRR (Pirate Metrics) Framework to effectively manage, measure, track and optimize each stage of the customer journey. I was directly responsible for implementing HubSpot CRM Marketing and Email WorkFlow Automation, tracked key metrics, identified drop-off points, and plugged lead leakage to ensure high conversion, which led to an 8X increase in sales and revenue.Key Responsibilities:I execute client marketing and sales enablement activities by identifying clients’ business objectives, and challenges, tracking key metrics and making recommendations for optimization and high ROI. Created and refined automation, workflow, and lead generation, identified and resolved potential issues, and generated reports. Support sales and assist with presentations

Key AchievementsLed a small agency team and collaborated with the internal marketing of a client in the ride-hailing industry on a 12-month growth project. As part of the project, I designed and implemented a double-sided referral campaign to grow the platform user base (Riders) by 6X in 3 months.Built a full-funnel multi-channel marketing strategy for Plenitudo - a multi-level marketing firm. I grew its network of partners by over 10X after delivering a marketing plan from research, built buyer personas, crafted messaging and repositioned the brand, developed a content strategy and plan, designed marketing collaterals, and delivered webinars, campaigns, and ads. I created a seamless onboarding process for new partners.Key Responsibilities:Develop full-funnel multi-channel marketing strategy for client business with the objective to maximize growth opportunities at every stage of the funnels.Optimize digital assets with A/B and multi-variant testing. Leverage data to optimize marketing initiatives, boost engagement and conversions, and generate comprehensive reports for stakeholders

I led the Analytics Team A digital to analyze marketing data related to online marketing, spotting trends, weaknesses, and opportunities by analyzing data from multiple online sources.Key AchievementsI helped identify, analyzed/executed potential product/services, marketing, and advertising opportunities.I created, recommended, and executed relevant measurement strategies and plans based on client-specific business goals and achieved 100% success. I made recommendations for an online marketing strategy for a client in Ecommerce which transformed its campaign and led to a 4X increase in sales in 12 Months.

Research and implement marketing tools to support our promotional projects (automation software, social media scheduling, etc)Work closely with sales and marketing teams to identify opportunities for new client acquisitionReport on marketing KPIs like leads, conversion rates, website traffic, and social media engagementTrack email campaign metrics (delivery, open, click-through rates)Monitor budget distribution and performance of paid ad campaignsConduct competitive research and analyze benchmarking dataA/B Testing and MVT on eCommerce sites, campaigns, Ad copies, copy, and creatives Recommend website and campaign optimizations

Conduct regular analyses of key metrics, such as social media engagement and paid and organic site traffic, to measure the effectiveness of digital advertising campaignsImplement SEO best practices to generate web traffic and increase the number of unique visitors engaging with an online storeDeveloped and managed digital marketing strategies to improve online sales by 25% within the first year of employment

Identify potential customers and generate new business opportunities for the companySet appointments and follow up on leadsTrack progress toward meeting sales goalsCollaborate with the sales team to develop strategies for reaching sales targetsUse customer relationship management (CRM) software to manage leads and sales activitiesStay up-to-date on market trends, competition, and industry developmentsAttend networking events and trade shows to build relationships and generate leadsProvide regular reports on sales activities and results to management.

Write well-designed, testable, efficient code by using best software development practicesCreate website layout/user interface by using standard HTML/CSS practicesIntegrate data from various back-end services and databasesGather and refine specifications and requirements based on technical needsCreate and maintain software documentationBe responsible for maintaining, expanding, and scaling our siteStay plugged into emerging technologies/industry trends and apply them to operations and activitiesCooperate with web designers to match visual design intent