Ulrike Kriechhammer Email & Phone Number

Düsseldorf, Nordrhein-Westfalen, Deutschland

Düsseldorf, Nordrhein-Westfalen, Deutschland

Integration of commercial marketing in existing product management structure

Düsseldorf, Nordrhein-Westfalen, Deutschland

Brand development and strategic brand extension focussing the digital transformationConception of sales-promoting marketing activities including digital marketing and social media strategies, financial responsibility and KPI monitoringSteering, controlling and timing of advert sales activities

Düsseldorf Und Umgebung, Deutschland

Management and development of the brand Handelsblatt Magazin with focus on high fashion and luxury sector; planning of sales and profit budget; optimization of sales arguments and evaluation of the performance values of Handelsblatt Magazin in accordance with the competitive market; analysis of trade-specific trends and identification of potential sales volume; conception of customized communication concepts (print, online, events) with special focus on German, Italien and Benelux markets.

Düsseldorf Und Umgebung, Deutschland

Management and development of the brand Handelsblatt Magazin with focus on high fashion and luxury sector; planning of sales and profit budget; optimization of sales arguments and evaluation of the performance values of Handelsblatt Magazin in accordance with the competitive market; analysis of trade-specific trends and identification of potential sales volume; conception of customized communication concepts (print, online, events)

Düsseldorf Area, Germany

Contract Management of ad marketing and publishing partners;Project management of special publications and supplements, product development in cooperation with publisher;Optimization of sales arguments, analysis relevant media market surveys and evaluation of the performance values of Handelsblatt in accordance with the competitive market;Conception of ad boosting marketing activities, analysis of trade-specific trends and identification of potential sales volumeDevelopment crossmedia-based concepts (online, print, event) for strategic decisions by global ad manager and management board;Conception and price calculation of new advertising formats and technical ad specials in accordance with editorial department, production and publisher;Pricing and sales planning in accordance with advertising management and publisher;Maintenance brand management Handelsblatt on iqm.de

Düsseldorf Area, Germany

Creation of multimedia-based ad concepts (print, online, tv) including space schedule and pricing for media agencies and service provider;Process definition and implementation of marketer strategy for app marketing;Process development for successfully increasing sales action on special themes and event sponsoring;Strategic development of acquisitions and marketing based on competitive and market analysis in print media segment using relevant research parameter (e.g. AGOF, LAE, ma, IVW, Nielsen etc.);Preparation of active market development planning and forecasting

Cologne Area, Germany

Organisation of exhibitions at trade fairs and congresses (e.g. BME e-Lösungstage, WissKom Jülich) as well as inhouse events (e. g. "Juristentage" Cologne);Creation of selling brochures and merchandising;Development and realization of year's marketing and pr planning; Implementation of monthly newsletter for customer care and acquisitions;Project management: Preparation re-design corporate identity of VUB printmedia including selection of creative agencies and providing a decision basis for the management board;Competitive analysis including action alternatives for sales department and management board

Düsseldorf Area, Germany; Paris, France

Purchase of technical and project related material for network implementation including logistics;Servicelevel and price agreements for subcontracting and consultancy;Vendor and stakeholder management including negotiations on European business level;Prozess development including optimization in Germany;Implementation and monitoring of the Sarbanes-Oxley Act (SOX) on the purchasing processes in Germany;Project management "Ariba" at Nokia France, Paris: Successful implementation of purchasing e-commerce system including milestones definition, process development, monitoring start-up phase, user trainings on the system, reporting to the head of indirect sourcing, Finland

Diplom-Medienwissenschaften, Medienmanagement, Medienpsychologie, Wirtschaftspsychologie

Bürokauffrau, Kaufmännische Ausbildung

Ihk-Abschluss, Commercial Correspondent En / Fr