Ula Chen Email & Phone Number

Taipei City, Taiwan, Taiwan

台灣

Main Responsibilities:Market and client development, product creation and planning, IP revenue-sharing partnerships, performance tracking and analysis, e-commerce operations strategy management, industry and market research analysis, client and project management, cross-industry collaboration and resource exchange, marketing channel planning, communication and management, wholesale\team sales.Key Achievements:● 2024 Taipei Fashion Week x JUST IN XX Collaboration: Negotiated with Taiwan's most renowned fashion designer within two weeks, securing free Taipei Fashion Week resources. Co-developed products with the designer, driving sales for the brand. By collaborating with the famous designer at the iconic Taipei Fashion Week, the brand’s visibility in the fashion industry increased significantly. Within less than a month, this initiative generated nearly 1.5 million TWD in revenue for the company.● Achieved #1 Target Rate for CASETiFY Global Marketplace During iPhone 16 Launch: Leveraging prior e-commerce experience and connections, tracked weekly sales performance and implemented different strategies across various channels, helping the brand achieve this result. Year-over-year growth reached 23 times compared to the previous year.● CASETiFY's First Exposure in the Sports Industry in Taiwan: To secure CASETiFY’s presence during the 2024 World Baseball Classic, negotiated a wholesale partnership with its sponsor, J&G Fried Chicken. In addition to CASETiFY’s exposure across 70 J&G stores nationwide during the event, the brand also gained free exposure to World Baseball Classic resources. This successful initiative brought CASETiFY into the sports industry with zero budget.● Responsible for drafting the plan for TW marketplace & wholesale, creating more strategic planning, execution, and target forecasting for CASETiFY TW wholesale and marketplace.

Key Achievements:● Successfully secured a partnership with Taiwan L'Oréal Group (including brands such as Kiehl's, Lancôme, Shu Uemura, and Biotherm) that is highly relevant to the Mother's Day period during the 55 campaign. This marked Shopee's first deep cross-industry collaboration with major brands on the platform. Through consistent external communication and marketing packaging, we significantly enhanced the Unique Views and GMV of the marketplace. Additionally, this collaboration allowed us to successfully increase brand visibility and member engagement, strengthen the CRM systems for the four brands, and generate buzz externally while driving internal performance growth. This project achieved nearly a twofold increase in Page views and Unique Views compared to regular periods, creating a significant impact on business growth and strengthening relationships with brand partners, resulting in a triple-win situation for business, marketing, and brand partnerships. Remarkably, this project achieved nearly a twofold increase in GMV with zero additional spending, demonstrating its successful outcome in driving business growth and enhancing brand partnerships internally.

● 2022 H2 Values star awards - We RunPrimary Responsibilities:● Customer development, Industry and market analysis, Cross-industry collaboration proposals, Client and project management, Resource coordination, Website design and content creation, Collaborative branding initiatives, Marketing channel management. Key Achievements:● Successfully pioneered collaboration between the e-commerce industry and the aviation sector by partnering with Taiwan Tigerair during the peak period of Double 11, the largest online shopping event. As the project lead, negotiated and secured the highest number of airline tickets for Shopee, totaling 24 round-trip flights. This initiative generated an impressive engagement of over 33 million game interactions, more than 8.16 million social media exposures, and 991 media mentions. Elevated the messaging of free shipping in the e-commerce industry to new heights.● During the Shopee big sale, launched creative shopping festivals such as "free shipping online and offline" (4.18免運狂購節：線上線下都免運)in cooperation with Taiwan Taxi, the leader in the taxi industry. This creative business model has brought more than 60 million worth of prizes and slot resources, 11.87 million game play times, more than 1.62 million social imp and 274 PR exporsure. In the first weekend after the Taiwan Taxi cooperated with Shopee, the number of car calls increased by 80% compared with that before the event.

Key Achievements:● Introduced and executed brand interviews for the first time in April 2021, successfully inviting Philips and Hitachi as partners. This project established brand interview processes for the PR team and collected a significant amount of data for team utilization. Independently wrote in-depth interview content, from topic formulation, industry market research, data analysis, content creation, to media communication and invitation. Topics covered include "Delivery Trends During the Pandemic" and "Live Streaming Trends During the Pandemic."● Led the "品牌旗艦店 Announcement Press Conference" for Shopee. Invited nearly 40 international brand partners and their executives to participate, including Microsoft, Unilever, Amorepacific, and Philips. Additionally, successfully enhanced the brand's industry position through diverse angles and achieved a record-breaking coverage of over 200 media mentions during the press conference.● Headed the "Shopee Live Exposure 6-Month Plan," devising strategies to generate publicity, establish industry leadership, and strengthen the Shopee Live brand. Implemented multi-channel and diverse PR approaches to maintain media visibility. Conducted in-depth interviews with top-performing sellers, attracting millions of viewers, thereby elevating Shopee Live's industry position and fostering trust among potential sellers. The project also facilitated data collection for future market communications by the PR team.● Led the government project team, responsible for the "2021 Triple Stimulus Vouchers" initiative. Managed time-sensitive media communications by promptly issuing press releases to demonstrate Shopee's support for government policies and its commitment to assisting local sellers. This proactive approach successfully generated positive media coverage for Shopee during the pandemic.

Primary Responsibilities:● project management and operation, celebrity communication management, bedia planning, community,consumer event, include LEGO, KAO, Biore, Nespresso etc.Planning and execution of media, curatorial, community, etc.Featured Cases(project lead):● Bowmore Relaunch event project lead, include media gathering, VIP Night, paring and deco.● Beautylabo new product 美芯研時尚妝感染髮劑 pop-up store project lead. This pop-up store provide consumers with free hair dyeing. This project include opening media event and consumer event of the pop-up store. Ula is in charge of media invitations, celebrity invitation management (邵雨薇), pop-up store design and setting, pop-up store manpowerplanning, consumer management, registration website production, etc.This project media event created nearly 40 PR exposures, including 10 TV exposures and 130 consumers have experienced consumer event.● LEGO Hidden Side collection 2019 台北國際動漫展 exhibition planning and department store tour event planning, attract nearly 2,000 people to join the event.Biore of The Kao Group● In charge of Biore UV new product launch press conference and consumer event project, responsible for event hardware design, brand management, celebrity invitation management (溫貞菱) and event planning, created nearly 50 PR exposures. Than managed and communicated more than 70 influcers post on social media to expose for Biore UV.● Made FB and IG AR filters for 4 Biore product series, invited more than 10 influcers to assist in exposure, creating nearly 90,000 imps.

台灣 臺北市

Primary Responsibilities:● Client development, Public Relations, project management.● Handled nearly 20 international brands marketing projects , include RYO, Shieido, WET, Wave Shine, CHARINYEH, etc.● Project content includes: market research and analysis, advertising, media public relations, community, different industries, brand new market communication, brand image management and other operations.Project Lead:Amorepacific RYO● In charge of PR retainer, includes daily press release, digital AD placement,product communication, hold media event, consumer event, VIP salon, ⼀⽇店⻑ etc.● RYO 代⾔⼈朴信惠來台記者會 project lead, responsible for the new product runway planning , media invitation and planning, 朴信惠 and brand communication, management and planning leader. Created nearly 100 exposures, exposures.● Korea Media Tour project lead, responsible for communication with reg, Taiwan media's itinerary in South Korea, etc. including product information communication packaging, brand new image building and issue packaging (even in charge of RYO's Media Tour for 2 years), attending celebrities include 朴信惠、朴敘俊、中國女星楊紫.Total invite 11 key media, include key media such as VOGUE, Marie Claire etc. Create more than 50 exposures.WET● In charge of PR retainer, includes daily press release, product communication, hold new collection swimwear media event, consumer event, VIP party, ⼀⽇店⻑ etc.● WET 2017 VIP Pool Party project lead, management and planning for VIP Event, cross-industry partners (Uber, Shiseido, OPI), party deco, media plan, celebrity(曾之喬)and brand communicated andmanagement. Created nearly 50 exposures.CHARINYEH● CHARINYEH 2018 SS Collection Media Tour project lead.Customers obtained through unfamiliar development and visiting proposals.Plan to communicate the highlights of the new SS collection through the media of art line media and fashion line media, and invite key media to join the exhibition Tour, create more than 50 media exposures in a single Tour.

中國 長沙

● 湖南衛視「芒果要的就是你-芒果講習所培訓第三屆活動」實習生● 娛樂急先鋒節目實習生● 認識中國衛視各行銷渠道操作● 影片製作及拍攝、協助跟採訪