Managing National Key Accounts, Discounts, Wholesale and Traditional Channels and distributors for leading brands such as Selpak, Solo, Silen and Servis in the tissue paper and Medical Hygiene categories. Manage trade spend and trade marketing budgets.Lead BTL activities, sales incentives, retailer promotions, regional activities, distribution projects.Manage pricing strategy for each channel/customer by identifying net revenue and margin growth opportunities.Manage mix by identifying & monitoring optimal assortment by category, channel & customer.Providing coordination between sales and marketing team for the projects. Responsible for the S&OP (demand planning) process.

Establishing channel strategies and implementing the associated plans according to marketing initiatives and sales needs.Leading the fund management project to increase effectiveness of trade marketing activities.Manage pricing strategy for each channel/customer by identifying net revenue and margin growth opportunities.Manage mix by identifying & monitoring optimal assortment by category, channel & customer.Responsible for Detan, Selin, Egos, Frosch brands in cooperation with marketing,sales and supply chain teams.Managing annual sales and discount budget of 4 brands.Manage trade spend and trade marketing budgets.Responsible for the S&OP (demand planning) process.Providing coordination between sales and marketing team for the projects.

Responsible for Tesco-Kipa account's all sales activities. Preparing and applying the sales development plans that intended for the customers that are critical and strategically importance for sales operations and company strategiesDeveloping new business improvement opportunitiesOrganizing business plan improvement for new opportunities and for customers.Materializing the specified sales goals for customers.Prioritizing and solving difficult customer and consumer problems.Efficiently managing customer trade marketing budgets Manage the field merchandisers. (Outsource from Ekom)Managing all categories trade between Scantrack customers and wholesalers in İzmir – Manisa.Managing a team of field sales executives. (Outsource from Aytaş, Eczacibasi distributer)Make budget reconciliation with distributer.

Experienced in and responsible from Home Care & Personal Care Category.Managing merchandising team of Unilever working in the National Accounts. (Outsource from Ede)Achieving & Monitoring monthly and annual sales targetsTaking action for higher visibility and availability in stores, creating cooperative relations between Unilever and retailer customers.Achieve in store KPIs in respective customer in conjunction with customer buying teams, customer store replenishment teams, customer area managers and Customer Marketing teams.Measure compliance against basic company merchandising principles and agreed KPI’s and report the performance via hand held terminals.Ensure effective management of Unilever Field Merchandising Staff starting from hiring to performance building.Ensure clear and correct communication of information about shopper, competitor and customer activities from point of purchase to company.