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I am responsible for all the marketing and pr activities of LUKOIL Turkey as well as the Retail Non-Oil Business and Business Development for the retail network of the company. Starting from August 2016, loyalty cards and fleet sales are among my responsibilites.Currently, together with the new responsiblity I have a team of 12 people.

Have taken the responsibility of three main business of the POAS marketing department:New Business Development and Non-oil Business:As a retailer, PO network has great potentials for cooperation including giant local and internationals. I generate projects, allocate funds, run the negotiations, and of course do the implementation and analysis.The Sales Promotions:Setting the mechanism, signing the contracts, preparing the business case and stand for the feasibility. Planned all the sales promotions, if communicated-nation wide or not. Bank campaigns were also included in the past.The Trade Marketing:The POP material used for any campaign, such as sales promotions or fuel launch, must be implemented on time right time and to the right places. That is one my responsibilities.

Promoted to the position for assisting Retail Director. Responsible for assisting top management by reports and data generated. Also participate in decision making process as a member of retail leadership team.Retail P&P Coordinator has an active role in setting up marketing and business plans.The position prepares/controls business case (profitability analysis) for every project carried out.Periodically prepare reports for controlling sales, profitability and other KPI’s. Highlight figures that may go out of plans.Position has a chance of contacting very broad range of business units as Field, Sales Support, Marketing, MIS, Finance, logistics etc.Another responsibility of Performance Coordinator is setting key performance indicators for every member of directorate, and controlling them to keep in line with plans.Generating data about retail field activities for company units is also in the job description of the position.Solving problems about on-going daily operations, such as credit limits for the dealers are among the responsibilities of the position.

Promoted to position to manage the relationships between the firm and dealers (fuel station owners) in the given territory that is Çatalca and Silivri in Istanbul, plus Trakya region.Responsible for a very broad aspect of work to do: Quality of the products and service, physical appearance of stations, discouraging the dealers from the other (i.e. illegal) suppliers trying to penetrate the network, work for the acceptance of the company applications.Achieved an increase both in market share (from 38% to 41%) and ratio of secure sales to all sales (from 70% to 80%). Established a network with the dealers who prefer to follow company principles those are vital for retail business instead of cheating them (A 50% of sharp decrease has been observed on end user dissatisfactions). Experienced being a part of a huge company, voting for critical decisions, also had the experience of making quick decisions within stressfully conditions. Reduced the number dealers by 24% on the other hand increased the sales by 11%.

Responsible for B2B sales of a technologic loyalty program important for fuel sector (company called name is "AutoMatic"). Signed contract with more than 150 customers which have a car park of more than 2.500 vehicles. Established relationships about 1.000 firms, among which there are Avea, Selçuk Pharmacy, Degirmenci Group, Firat Plastic, Isbank, Dogan Holding, etc. Arranged appointments and meetings with those, and had a chance to learn about over all business life.

Formed up an "ltd company" with a school friend from METU and became franchise of a well known real estate company, BORSEM, in Kavaklidere region. Experienced earning and spending, faced with the financial difficulties of a newly established company. Setup a network of real estate business for the firm. Became familiar with the legal issues. Formed up a new enterprise operating on house decoration and repairing which I denominated Profesyon-EL. Recruited and/or hired workers for contracts taken in a highly competitive environment. Arranged worker shifts and handled with the job quality and service standards. Developed controlling systems.