Ulf Backlund

Ulf Backlund Email and Phone Number

Founder and Director @ Marina Development Indonesia
Jakarta, ID
Ulf Backlund's Location
Jakarta, Jakarta, Indonesia, Indonesia
Ulf Backlund's Contact Details

Ulf Backlund personal email

n/a
About Ulf Backlund

Experienced board executive, management consultant, Master of Science and internationally savvy business executive with a history of high result as a visionary leader for restructuring company performance to be profitable and leading to the next level of growth and expansion.BOARD EXECUTIVEVaried experience that provides valuable perspective to boards and owners, cultivating a sense of partnership across the company stakeholders, strengthening teamwork, and setting the vision, focus, goals, and strategies that produce the best possible results. Balance a drive for growth, with fiscal responsibility and emphasis on generating the highest possible ROI and employee engagement.BUSINESS TRANSFORMATIONIdentified and executed initiatives in Indonesian and Latin American FMCG businesses in the areas of Procurement, Product Reengineering, Logistics, Salesforce effectiveness, Portfolio Management, Manufacturing Footprint and Fixed Overhead leading to 5-7 percent points of EBITDA improvements. As Chairman of a manufacturing company, achieved growth of 40%, turned around ROCE from negative to plus 44%.REVENUE GROWTHGrew Net Sales in Indonesia over 3 years from $125m to $200m with a CAGR of 17% while the market was growing with 7% per year.LEADERSHIPExperience to oversee from 210 to 23,000 employees with different multicultural background and education. Achieved among the highest performance and leadership scores in Tetra Pak.SUPPLY CHAIN EFFICIENCYDeveloped and implemented a supply chain strategy, covering 50 factories and 9,000 employees, leading to annual cost savings of €240m, improved quality and service.Core competencies: Leadership | Strategic Development & Planning | Business Transformation |Change Management | M&A | Financial Control | Performance Improvements Programs | Supply Chain Efficiency.

Ulf Backlund's Current Company Details
Marina Development Indonesia

Marina Development Indonesia

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Founder and Director
Jakarta, ID
Employees:
6
Ulf Backlund Work Experience Details
  • Marina Development Indonesia
    Founder And Director
    Marina Development Indonesia
    Jakarta, Id
  • Pt. Marina Development Indonesia
    Founder And Director
    Pt. Marina Development Indonesia Nov 2023 - Present
    Jakarta, Indonesia
    Unique & Holistic Concept to Design, Develop, Operate & Partner for World Class Yacht Marinas in Indonesia with the following mission: - Delivering world class and sustainable marinas to yacht owners and all related stakeholders - Creating and operating high performing marina businesses with secured yacht occupancy - Providing full-scale, high-quality, and safeONE-STOP-SOLUTION services to the clients - Creating new destinations for high-end tourism - Bringing all our… Show more Unique & Holistic Concept to Design, Develop, Operate & Partner for World Class Yacht Marinas in Indonesia with the following mission: - Delivering world class and sustainable marinas to yacht owners and all related stakeholders - Creating and operating high performing marina businesses with secured yacht occupancy - Providing full-scale, high-quality, and safeONE-STOP-SOLUTION services to the clients - Creating new destinations for high-end tourism - Bringing all our partners together into a high-level profile through our businesses - Establishing a Marina Sailing Trail that brings back theglory of Indonesia maritime culture Show less
  • Sf Marina
    Partner Of Sf Marina Indonesia
    Sf Marina Jan 2023 - Present
    Jakarta, Indonesia
    SF Marina Indonesia is the responsible partner in Indonesia of SF Marina System AB, founded 1918 and that offers a full range of marine related services throughout the whole world, having the in-house knowledge and experience to design, permit, manufacture, install, and operate marinas. SF Marina System AB is a fully integrated corporation that understands the needs of the marina industry and can deliver the best marine products in the world to satisfy those needs. The products are the Swedish… Show more SF Marina Indonesia is the responsible partner in Indonesia of SF Marina System AB, founded 1918 and that offers a full range of marine related services throughout the whole world, having the in-house knowledge and experience to design, permit, manufacture, install, and operate marinas. SF Marina System AB is a fully integrated corporation that understands the needs of the marina industry and can deliver the best marine products in the world to satisfy those needs. The products are the Swedish floating concrete pontoon marina system. Show less
  • Dhara Daya Sustainea
    Co-Founder & President Commissioner
    Dhara Daya Sustainea Apr 2022 - Present
    Jakarta, Indonesia
    Dhara Daya Sustainea is engaged in Environmental Service and empowering women. Together with German ALBA Group, the founders and investors of one of Indonesia's largest PET Recycling plants, currently under construction in Kendal, Semarang.
  • Pt. Energy Efficiency Indonesia
    Co-Founder & President Commissioner
    Pt. Energy Efficiency Indonesia Jan 2022 - Present
    Jakarta Metropolitan Area
    PT ENERGY EFFICIENCY INDONESIA (EEI) has the distribution rights for an innovative UK digital metering, monitoring & control system delivered through hardware, IoT, software and data analysis. The timing for the launch in Indonesia made in 2022 was ultimate due to the increased focus on sustainability and the highly increasing costs for energy in the country and the whole world. In the future, the company will also offer energy efficiency consultancy using third party suppliers to meet client’s… Show more PT ENERGY EFFICIENCY INDONESIA (EEI) has the distribution rights for an innovative UK digital metering, monitoring & control system delivered through hardware, IoT, software and data analysis. The timing for the launch in Indonesia made in 2022 was ultimate due to the increased focus on sustainability and the highly increasing costs for energy in the country and the whole world. In the future, the company will also offer energy efficiency consultancy using third party suppliers to meet client’s energy efficiency needs seeking to become the market leader in the energy efficiency sector. Show less
  • Independent Consultant
    Business Transformation Specialist
    Independent Consultant Sep 2015 - Present
    Greater Jakarta Area, Indonesia
    Professional Board Member and Management Consultant with experience from various industries including FMCG, Manufacturing, Processing, Packaging, Finance and Service Industries.Successfully assisted Enel Green Energy, a world leading renewable energy company, to establish themselves in the market of Indonesia, find a business partner, acquire needed licenses and invest in large renewable energy plants.Identified and executed initiatives for a global FMCG within the Home Care… Show more Professional Board Member and Management Consultant with experience from various industries including FMCG, Manufacturing, Processing, Packaging, Finance and Service Industries.Successfully assisted Enel Green Energy, a world leading renewable energy company, to establish themselves in the market of Indonesia, find a business partner, acquire needed licenses and invest in large renewable energy plants.Identified and executed initiatives for a global FMCG within the Home Care business in Indonesia in the areas of Procurement, Product Reengineering, Salesforce effectiveness, Promotional Investments and Distribution leading to five percent points of EBITDA improvements Show less
  • Dreamscape Travel Network & Club
    Chairman Of The Board
    Dreamscape Travel Network & Club Jan 2016 - Present
    Greater Jakarta Area, Indonesia
  • Abington Advisory
    Associate Partner
    Abington Advisory Apr 2016 - Mar 2023
    Greater Jakarta Area, Indonesia
    Identified and executed initiatives for a global FMCG in the Personal Care business in Latin America in the areas of Procurement, Product Reengineering, Logistics, Portfolio Management, Manufacturing Footprint and Fixed Overhead leading to more than six percent points of EBITDA improvementsDeveloped an acquisition strategy for a global FMCG in the Personal Care business in Indonesia including market screening of investment targets and negotiations with potential sellers
  • The European Business Chamber Of Commerce In Indonesia
    Chairman Of The Executive Board
    The European Business Chamber Of Commerce In Indonesia Jun 2015 - Jun 2018
    Greater Jakarta Area, Indonesia
    Lead board and organisation to achieve needed changes in laws and regulations for improved businesses environment in Indonesia in close collaboration with government and business stakeholders, improved value proposition, increased number of members, turned around financials and secured long term sustainability.
  • Tetra Pak
    President Director Tetra Pak Indonesia
    Tetra Pak Mar 2011 - Aug 2015
    Jakarta, Indonesia
    SCOPE: Sales turnover US $200million | 210 employees | Responsible for company P&L, market growth, service innovation, business process efficiency and cash flow management.Market leadership rejuvenation – Tetra Pak Indonesia : - Developed a 3 year business plan, rejuvenated the team, introduced new products and service concepts. - Grew Net Sales over 3 years from $125m to $200m with a CAGR of 17% while the market was growing with 7% per year. - Reversed loss of market… Show more SCOPE: Sales turnover US $200million | 210 employees | Responsible for company P&L, market growth, service innovation, business process efficiency and cash flow management.Market leadership rejuvenation – Tetra Pak Indonesia : - Developed a 3 year business plan, rejuvenated the team, introduced new products and service concepts. - Grew Net Sales over 3 years from $125m to $200m with a CAGR of 17% while the market was growing with 7% per year. - Reversed loss of market share, gained position as the market leader and increased Overhead Efficiency with 20%. Show less
  • Tetra Pak
    Group Vice President, Business Transformation & Strategic Planning
    Tetra Pak Jun 2009 - Jun 2011
    Lausanne Area, Switzerland
    SCOPE: Sales turnover US $14billion | 23,500 employees | 170 countries | Reporting to the CEO & CFO | Develop & lead the group 10 years strategy | Orchestrate business transformation | Measure company's performance | Supervised mergers, acquisitions, divestment, and integration activities | Manage the group Information Management with Euro 180m resource to 550 employeesGlobal strategy development –Tetra Pak HQ: - Developed in close collaboration with owners and senior management… Show more SCOPE: Sales turnover US $14billion | 23,500 employees | 170 countries | Reporting to the CEO & CFO | Develop & lead the group 10 years strategy | Orchestrate business transformation | Measure company's performance | Supervised mergers, acquisitions, divestment, and integration activities | Manage the group Information Management with Euro 180m resource to 550 employeesGlobal strategy development –Tetra Pak HQ: - Developed in close collaboration with owners and senior management of Tetra Pak the first ever 10 year strategy for achieving long term objectives of 2020, including change of business model, innovate new products/services, address increasing competition, adapt manufacturing footprint, improve annual supply chain efficiency with €240m and reduce fixed overhead. - Translated the strategy into concrete implementation plans cascaded to 23,000 employees.Business transformation programs –Tetra Pak HQ: - Lead global transformation to fulfil company strategy, make necessary M&A, implement global processes and roll-out ERP for all companies in 177 countries. - Transformed IT of 550 internal and 1,000 external resources with a yearly budget of €180m to world class standard in terms of both efficiency and effectiveness. Show less
  • Tetra Pak
    Vice President Supply Chain Operations, Finance & Business Transformation
    Tetra Pak Apr 2006 - May 2009
    Lausanne Area, Switzerland
    SCOPE: Sales turnover US $12billion | 40 factories | 9,000 employees | Reporting to EVP Supply Chain Operations | Develop & lead the group supply chain strategy | Leading cost saving Euro 240million | Investment control |- As one of six top managers, outlined Tetra Pak’s strategy and organisation. Led implementation in Finance and Business Transformation for the Tetra Pak Group.- Developed and implemented a supply chain strategy, covering 50 factories and 9,000 employees, leading… Show more SCOPE: Sales turnover US $12billion | 40 factories | 9,000 employees | Reporting to EVP Supply Chain Operations | Develop & lead the group supply chain strategy | Leading cost saving Euro 240million | Investment control |- As one of six top managers, outlined Tetra Pak’s strategy and organisation. Led implementation in Finance and Business Transformation for the Tetra Pak Group.- Developed and implemented a supply chain strategy, covering 50 factories and 9,000 employees, leading to annual cost savings of €240m, improved quality and service. -Established strong business and investment control delivering improved performance.- Achieved among the highest performance and leadership scores in Tetra Pak. Show less
  • Tetra Pak
    Vice President, Finance, It And Process Support - Tetra Pak Carton Ambient
    Tetra Pak Jun 2001 - Mar 2006
    Modena Area, Italy
  • Tetra Pak
    Director, Finance & It - Business Unit Tetra Brik
    Tetra Pak Sep 1999 - May 2001
    Modena Area, Italy
  • Holmen Ab
    Vice President, Head Of Business Control, Modo/Holmen Group
    Holmen Ab Sep 1997 - Aug 1999
    Stockholm, Sweden
  • Holmen Ab
    Finance & It Director, Iggesund Timber
    Holmen Ab Sep 1994 - Aug 1997
    Hudiksvall, Sweden
  • Holmen Ab
    Business Controller, Iggesund Paperboard
    Holmen Ab Jun 1993 - Aug 1994
    Iggesund (Sweden)
  • Cepro Management Consultants
    Partner And Management Consultant
    Cepro Management Consultants Jun 1989 - May 1993
    Stockholm, Sweden

Ulf Backlund Skills

Business Strategy Strategic Planning Change Management Management Cross Functional Team Leadership Product Development Strategy Business Planning Business Transformation Supply Chain Management Marketing Strategy Business Process Improvement Process Improvement Mergers And Acquisitions Management Consulting Forecasting Project Management B2b Business Development Sales Management Operations Management Negotiation Continuous Improvement International Business Team Management Product Management Consulting Business To Business New Business Development Supply Chain

Ulf Backlund Education Details

Frequently Asked Questions about Ulf Backlund

What company does Ulf Backlund work for?

Ulf Backlund works for Marina Development Indonesia

What is Ulf Backlund's role at the current company?

Ulf Backlund's current role is Founder and Director.

What is Ulf Backlund's email address?

Ulf Backlund's email address is ul****@****pak.com

What schools did Ulf Backlund attend?

Ulf Backlund attended Kth Royal Institute Of Technology.

What skills is Ulf Backlund known for?

Ulf Backlund has skills like Business Strategy, Strategic Planning, Change Management, Management, Cross Functional Team Leadership, Product Development, Strategy, Business Planning, Business Transformation, Supply Chain Management, Marketing Strategy, Business Process Improvement.

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