SAYP Group specializes in software solutions within process management. Using SaaS solutions, we make operational-critical processes more effective. Our clients come from a wide range of industries and businesses, but they all share a need to effectively manage complex processes and workstreams.

Mission: Create and implement a commercial go to market strategy for the business unit, consisting of three mansions offering hotel, conference and spa. Responsibilities: Project lead for the renovation and expansion of Smådalarö gård to the largest and most exclusive spa retreat in Scandinavia.Full Profit & Loss responsibilit for business unit; incl. creating market strategies, sales strategies, implemented new Revenue Management strategies and systems and leadership.

Mission:Financial turnaround, with the aim of creating a sustainable and well being organization, to increase market share and establish the hotel (which had earlier belonged to another corporate brand) on the Stockholm market.Responsibilities: Complete Profit & Loss responsibility, market strategies, Sales strategies, RM strategies and leadership & personnel responsibility for a permanent staff of 150 employees. Organization:- Core Management team of 5 (F&B manager, Hotel Manager, Marketing Manager, Business Controller, Director of in-house Sales.- Additional direct reports of 4: two sales manager direct reports, Revenue Manager and Regional Sales Director - 12 department managers Main focus and accomplishments 2017-2020: - Established our hotel on the Stockholm market, which included an substantial increase of market share in a highly competitive and growing market- Total reorganization to increase effectiveness in the organization - Established a clear organizational purpose and business strategy- Founded a new culture defined by joyfulness, courage, transparency and creativity- Coached the management team and department managers in their leadership through structured training and daily support- Acted pilot hotel in the Clarion group for clustering the economic functions into a shared service center- Implemented a digital economic control system Selection of KPI results:- Total guest satisfaction increased by 15% since 2017- Top line revenue increased by 22,7% since 2017- EBITDA increased with 202% since 2017- Team member satisfaction increased by 50% since 2017

Responsibilities: All financial results, market strategies and leadership responsibility including all personnel related matters for a permanent staff of 70 employees. Management team of 5 (F&B manager, Hotel Manager, Facility Manager, Marketing Coordinator, Business Controller) and 6 department managers. Main development focus and accomplishment 2015: • Reorganization to increase effectiveness and transparency in the organization. • Coach the department managers in their leadership through structured training and daily support. • Establish our F&B product on the market, 2 bars, 1 restaurant, a new conference department and banquette. • Increase and improve market presence in a highly competitive market with a newly renovated and expanded hotel. • Total guest satisfaction, increased by 8% 2015 vs last year. • Ebitda, increased by 14% vs last year. • Team member satisfaction, increased by 25% 2015 vs last year and total leadership index increased to a very strong level (10 department managers). • Topline revenue increased greatly vs last year and budget.

Responsibilities: all financial results and leadership responsibility including all personnel related matters for a permanent staff of 40 employees. Management team of 4 (F&B manager, Reception manager, Housekeeping manager, Facility manager) Main development accomplishments: • Reorganization to increase effectiveness and transparency in the organization to better meet market demands. • Increased the department profit. • Coach the department managers in their leadership through structured training and daily support. • Increase and improve market presence in a highly competitive market. • Increase top line revenue. Awards and nominations: • Runner up to the most creative leader in Scandic (one of our 4 values) • 100 % reached in my leadership index

Responsibilities: all financial results as well as a leader for a permanent staff of 45 employees with full responsibility for all personnel related matters. Management team of 4 (Hotel manager, F&B manager, Housekeeping manager, Facility manager). Main development accomplishments: • Overseen major hotel renovation project. • Partook in closure of affiliates within Helsingborg district. • Increased hotel turnover and market share with a 25% EBITDA increase over previous year. • Lead leadership training for all department managers in Situational leadership II and Seven Habits, as well as part of teacher team in Scandic’s internal management training course. Awards and nominations: • Awarded Scandic ‘Hotel of the Year 2012’, • Best Department Profit development for F&B • Nominated ‘Scandic Leader of the year 2012’.

Responsibilities: all financial results as well as a leader for a permanent staff of 40 employees with full responsibility for all personnel related matters. Main development accomplishments: • Managed rebuilding and renovation of hotel as well as reorganization of staff with focus on leadership and creation of team spirit. • Noticeably increased turnover and profitability through marketing strategies, targeting existing and new customer groups.

Responsibilities: Budget responsibility as well as a permanent staff of 20 employees with full responsibility for all personnel related matters. Member of hotel management board. Decided marketing activities for renovated hotel and conference facilities, afterHwork, restaurant and brunch activities. Actively involved in producing new food concept for all restaurants within Scandic. Handled all sponsorship contracts and social networking for the hotel. Main development accomplishments: • Created the foremost place in Halmstad for after work and conference facilities as well as weekend brunch. Covers went from 0 to 250 on weekends. • Number of business lunches increased noticeably as well as dinner guests. Awards and nominations: Awarded ’Scandic F&B Outlet 2010’ and runner up 2009

Responsibilites: Sales and marketing Development accomplishments: Designed and developed the most well known and successful eating and dining guide in Halmstad

Responsibilites: Financials, Staff management and general operations Development accomplishments: During my tenure the restaurant developed from a typical pizzeria to a successful Italian restaurant