Ulf De Albuquerque Sahlin

Ulf De Albuquerque Sahlin Email and Phone Number

Usability and product discovery @ Puzzel
Ulf De Albuquerque Sahlin's Location
Uppsala, Uppsala County, Sweden, Sweden
Ulf De Albuquerque Sahlin's Contact Details

Ulf De Albuquerque Sahlin work email

Ulf De Albuquerque Sahlin personal email

n/a

Ulf De Albuquerque Sahlin phone numbers

About Ulf De Albuquerque Sahlin

I enable organizations to create the adjacent possible through a stew of serendipity and data-driven decision making, like a tasty Revolution 9.When innovating, instead of solving 5+5=? go for solving ?+?=10

Ulf De Albuquerque Sahlin's Current Company Details
Puzzel

Puzzel

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Usability and product discovery
Ulf De Albuquerque Sahlin Work Experience Details
  • Puzzel
    Development Manager
    Puzzel Nov 2022 - Present
    Alna District, Oslo, No
  • S2 Communications Ab
    Founder, Cto
    S2 Communications Ab Jun 1999 - Oct 2022
    In developing new services with a strong focus on usability, I engage early adopters to gather continuous feedback throughout the development cycle. This approach not only enhances the end product but also fosters a sense of involvement and influence among stakeholders as we prepare for broader launches.As modern organizations increasingly handle IT-based service purchases within business units rather than IT departments, there’s a growing need for clear, accessible communication from service providers. I play an active role in procurement processes, offering expertise and reliability from initial presales consultations through customer-focused implementation, iterative testing, commissioning, and long-term support.I specialize in delivering real-time web- and messaging-based services and solutions, managing every phase—from hardware requirements and operational configurations to relational database stores, backend development, and front-end usability. With the rise of modern web APIs and the decoupling of UX from backend architecture, we invite customers and partners to engage with our service ecosystem, creating a collaborative environment.An agile development methodology is central to ensuring practical, user-centered outcomes, particularly when working with non-technical clients. I strategically focus on impactful technologies, aligning my efforts with both my hands-on expertise and the company's long-term objectives to maximize stakeholder value.With over two decades of experience as the founder and developer of this company, I have cultivated a versatile skill set that allows me to navigate and tackle the unique challenges ahead with confidence and agility.
  • Fedlogin Security Ab
    Founder, Cto
    Fedlogin Security Ab Jun 2007 - Dec 2012
    Fedlogin enhanced VPN login security by replacing static passwords with one-time passwords delivered via SMS or a physical device, similar to early Internet banking logins. This solution significantly increased the security of VPN authentication, particularly for dial-up connections.Delivered as a subscription service, Fedlogin seamlessly integrated with existing customer infrastructure without requiring firewall replacements. Authentication was handled through standardized RADIUS mechanisms, ensuring compatibility and streamlined integration.The concept for Fedlogin originated from customer demand within S2, where a need for enhanced data protection emerged, particularly with concerns around static password vulnerabilities.Despite securing initial external funding to support market entry, Fedlogin ultimately did not achieve the necessary customer volume to sustain growth.I conceived the original idea of offering digital security locks as a subscription service, performed comprehensive market analysis, and selected and managed the London-based technical platform that supported Fedlogin's operations.
  • Softcell
    Founder, Cto
    Softcell 2004 - 2006
    Before the iPhone and App Store era, mobile content distribution and payment processes presented significant usability challenges for consumers.Softcell was a software platform designed to bridge this gap, connecting mobile content providers with consumers by merging the familiar desktop web experience with the then-emerging mobile content market.To support a strategic marketing expansion, Softcell pursued external funding, though the necessary capital was ultimately not secured.In my role at Softcell, I crafted the usability narratives and led the development of the Java EE-based platform. Additionally, I authored the primary business plan and engaged with numerous venture capital firms alongside my co-founder to explore funding opportunities.

Ulf De Albuquerque Sahlin Education Details

  • Stanford University Graduate School Of Business
    Stanford University Graduate School Of Business
    Lead Program
  • Uppsala University
    Uppsala University
    Computer Science

Frequently Asked Questions about Ulf De Albuquerque Sahlin

What company does Ulf De Albuquerque Sahlin work for?

Ulf De Albuquerque Sahlin works for Puzzel

What is Ulf De Albuquerque Sahlin's role at the current company?

Ulf De Albuquerque Sahlin's current role is Usability and product discovery.

What is Ulf De Albuquerque Sahlin's email address?

Ulf De Albuquerque Sahlin's email address is ulf@s2.se

What is Ulf De Albuquerque Sahlin's direct phone number?

Ulf De Albuquerque Sahlin's direct phone number is +46 18 12 *****

What schools did Ulf De Albuquerque Sahlin attend?

Ulf De Albuquerque Sahlin attended Stanford University Graduate School Of Business, Uppsala University.

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