Marketing & CRM.

In charge of Marketing and CRM (Customer Relationship Management) for USA, Canada and Mexico. I established a marketing organization that combined conventional and digital marketing channels with data driven marketing at its core. Planning, budgeting and Brand Management in the North American region: USA, Canada, Mexico, coordinating multiple brands and 20 sales organizations.Business: Tool Steel and Specialty Steel, Additive Manufacturing and Engineered Components.Marketing (50%)- Orchestrated multiple trade shows and events, yielding thousands of quality leads; pivoted to virtual platforms during the pandemic.- Hosted and promoted technical webinars, securing hundreds of high quality leads; ensured efficient sales follow-ups via dashboards and campaign reports.- Launched multiple Google and Bing Search Marketing programs and enhanced SEO and tracking, established a website lead conversion process with CRM to ensure traceability and support sales. Achieved a verified lifetime ROI of millions USD of new business.- Executed email campaigns via Marketing Cloud, maintaining a consistent brand image across sales materials and print ads.- Contributed to targeted press releases in collaboration with Management and HQ Corporate Communications.Salesforce CRM (50%)- Acted as the CRM admin for North America, assisting >180 users; established and taught new CRM routines, ensuring robust user adoption.- Organized and optimized customer data, identifying high-potential accounts, tracked sales activities and, and kept sales and management informed via dashboards and reports.- Devised and executed a multifaceted CRM training program, utilizing videos, docs, webinars, and more.- Worked with the global CRM team on enhancements, leading the integration of web-to-lead forms, which resulted in over $3M in new sales.Collaborated on implementing Marketing Cloud for email campaigns with the group CRM team.

Marketing (50%)- Utilized multi-channel marketing strategies, including tradeshows and customer events, websites, search marketing and email for product promotion, organized key virtual and in-person events during the pandemic.- Planned, organized, and hosted technical customer webinars in-house or with Industry Media partners to educate customers and generate leads, integrating leads into CRM for efficient follow-up.- Strategically implemented search marketing using Google and Bing, using SEO techniques and aligning with the CRM for enhanced conversions and accountability, including remarketing, tracking, and continuous improvement.CRM (50%)- Successfully drove the Salesforce CRM migration from Bohler-Uddeholm Ltd. to voestalpine group's platform, collaborating with the global team. Cleaned and migrated 20 years of data, established new work processes and applications, and achieving on-time completion within budget constraints. Devised a comprehensive educational plan for onboarding and proficiency. Utilized video, webinars, classrooms, and personalized training.- Served as Local Salesforce Admin / Power User for Bohler-Uddeholm Ltd’s Salesforce CRM. Handled first-level issues, user training, working with the development team, master data management and reporting to management. Demonstrated expertise as a hands-on local admin.

Expanded the U.S. corporate marketing reach using multiple channels, including websites, trade shows, Google AdWords, print advertisements, brochures and flyers and targeted emails using Pardot. Successfully orchestrated attendance at top trade shows.Served as Salesforce CRM local admin, and revitalized CRM system, improving efficiency and increasing user adoption.

Directed Uddeholms' e-marketing and digital initiatives, introduced its social media presence on LinkedIn and Facebook, and launched their first mobile app, the Uddeholm Steel Handbook, for iOS and Android.

Seconded to the Worldsteel Association (October 2013-June 2014), representing the voestalpine Group, to (together with other Fellows from other major corporations) support in the relaunch of Steeluniversity, the premier source of e-learning and knowledge in the steel industry.

Corporate Headquarter:• Planning and performing various market related projects such as market analysis and pricing analysis, resulting in measures for improving the organization, procedures and systems in several sales companies. Also the development of a net profitability analysis tool in SAP Business Warehouse, allowing Sales Managers to quickly get detailed information on customer and product profitability.• Providing the Senior Management with reports on sales, profitability and other topics.• Coordinating the development and implementation of a group wide Intranet based on SAP Enterprise Portal with 3500 users in more than 60 companies worldwide. Budget responsibility and controlling. Content management and performing key user trainings. The Intranet was successfully completed according to plan and is continuously expanded.• Coordination of the Böhler-Uddeholm Groups corporate website solution, consisting of more than 100 websites worldwide. Budget responsibility and controlling. Implementation of more than 20 corporate websites in multiple languages.

Production Company:• Responsible for providing management with reports on sales, orders and profitability.• Coordinated sales budget process 2004. Budget process and price adjustments completed according to plan• Involved with the creation, completion and implementation of the Uddeholm Corporate Website.• Creation of standardized and automated reports in SAP Business Warehouse, providing Management with precise and in-depth information on time. Estimated time savings of 25 workdays annually for marketing controller.

Sales Company with Focus Middle East, Africa and South/Central America.Responsibility and lead for setting up Quality Assurance System according to ISO9001:2000. This involved the mapping of all processes performed in ASSAB International and creating manuals, policies and documenting procedures. The Quality System was successfully implemented and certified according to plan.

• Responsible for planning the official three-day visit by the Swedish Parliaments Standing Committee on Civil Law Legislation. This included preparatory research and arranging visits to the Minister of Law, the Parliament, courts and various organizations.• Accountable for political and economic reporting on various issues.

Regional Headquarter for South East and East Asia.In charge of setting up Quality Assurance Systems according to ISO9001:1994.The task involved mapping all processes in ASSAB Pacific Pte Ltd main office and creating manuals, policies and documenting procedures for approval by the certification authority. The quality system was successfully approved.