Founder of UBO Consulting, with over 20 years of experience in market research, analytics, business development and consultancy. I have always been fond of understanding consumer behavior and data-driven decision-making. My proven local and international experience unfolds many successful projects helping startups, medium-sized businesses, large-scale companies, organizations, and government institutions shape their strategies based on actionable recommendations by employing quantitative and qualitative research methods.Evidence-based insights from in-depth research helped companies across different industries, including retail, banking, healthcare, and medicine, solve growth challenges by understanding customer behavior, brand perception, sales analysis, and forecasting techniques.