Ulla Eisenberg Email & Phone Number

Berlin, Deutschland

Branding, Corporate Design, Brand Communications, and all things in between to make a brand stand out.

Berlin, Germany

* Industries: Blue-chip, Telecommunication, Technology* Responsibilities: Strategic consulting and project management of a brand relaunch/line extension; integrated campaign planning (ATL/BTL/events); production supervision; social media planning and management; restructuring and guiding of account/creative teams; quality assurance and creative excellence supervision; project lead of design and corporate re-branding projects for blue-chip clients.

Berlin, Berlin

Formerly KKLD* – A Wunderman Thompson Company* Industries: Beauty, FMCG, Pharma, Automotive, IT, Fintech, Energy* Responsibilities: Member of Berlin directors team; part of leadership circle Germany; lead of account services and global client liaison; structural and operational development; team lead of 15; creative and strategic consulting with a focus on digital and integrated projects; campaign management (ATL/BTL/digital), delivery and reporting; stakeholder management; financial planning & controlling; setup of international workflows; recruiting & HR activities.* Achievements: Led and participated in 7 global pitches (1x WPP global), 3 international wins; key financial negotiator; leadership of teams within merger into WT; re-structuring; representing WT Germany on EMEA level at WPP event

Berlin, Berlin, Deutschland

* Industries: Fintech, FMCG, Culture* Responsibilities: Member of the agency management team, corporate strategy and operational development; team lead of 10 as well as steering agency staff of 35 in overall operations; creative consulting, strategic brand development, operations management; new business development; leading key client liaison and stakeholder management; financial planning and controlling; project management; recruiting.* Achievements: Led four successful pitches; set up and implemented new internal processes; led hiring process and restructured teams.

Berlin And Project Based

* Industries: FMCG, Fashion, Luxury goods* Responsibilities: Consulting and project management of various ATL, integrated campaign projects, and events (corporate, public, and fashion); account pitch support for global F&B pitch; led interdisciplinary teams of 10.

Berlin

* Brands: Comedy Central, MTV, VIVA* Responsibilities: Marketing management (ATL, BTL) of 3 TV channels and digital platforms in GSA; leadership of 6 team members; reporting to VP of GSA and Marketing Director of SWEMEA; KPI definition, strategic positioning (target groups/brand in GSA), creative campaign lead and execution; content production for various media; budget responsibility; media planning including barter management; sales team support in brand positioning and customer profiles; market research supervision.* Achievements: Implemented and managed the project of 1st brand campaign project in DACH and re-launch of MTV in Germany in ‚free to air’ and an additional five campaigns in 2017 for all channels; set up new creative agency processes and partner negotiation, selection, and development.

Berlin Area, Germany

* Industries: FMCG, Technology, Chemicals, Consulting* Responsibilities: Creative consulting for global/national campaigns (ATL/BTL) partly as a worldwide lead agency (B2B, B2C); team lead of 20, reporting to MD or network liaison; tasks included: financial, operational and employee supervision; independent end-to-end project management (classic/digital incl. social media, search) incl. strategy (branding, position), creative and production process, budget negotiations, all liaison with any external parties and reporting; key account in client liaison and production supervision; global liaison for network projects and close project-based collaboration with London offices* Achievements: Implementation of various product and promotion campaigns, including global brand campaigns, cross-divisional image campaigns, first global umbrella brand campaign; production supervision of 15 TVC/online films and 8 brand/product launches; 5 pitches (1 international); restructuring of internal agency processes

Berlin Area, Germany

* Industry: Technology, Real Estate* Responsibilities: Responsible for all marketing activities (strategy, branding, research, communications) as well as operations (infrastructure, setup, network, monitoring); team lead of 5; part of the executive team; tasks included: business strategy development; negotiations and leader of strategic network alliances; research and selection of partners* Achievements: Co-establishment of company; patent and brand registration; implementation of operational processes; branding and initial marketing plan development

Berlin Area, Germany

* Industries: Tobacco, FMCG, Technology, Media* Responsibilities: Key account for tobacco client as BTL lead agency; team lead of 5, reporting into MD; tasks included: supervision and consulting of accounts; client services, consulting and project management (classic/digital) for inter-/national clients as lead and network agency (communications, branding, POS, B2B, B2C, trade, digital, packaging; financial management/budgeting); partner negotiations, production; new business * Achievements: Project lead, who won tobacco lead agency retainer for another two years; overall-budgetary responsibility; 6 successful pitches (1 global account)

* Industries: IT, Tourism, Hospitality *Responsibilities: Project Management and on-site coordination for trade shows; events management and coordination of corporate events; sales activities: PR activities; office assistence

* Industries: Insurance, Consulting, Construction* Responsibilities: Created event/incentive/training/conference concepts and presentations; managed and communicated with individual and shared clients; managed and administrated projects, including billing and reporting; designed presentations and corporate website, including content management.

* Industry: Non-profit - Intercultural understanding* Responsibilities: Supervised office operations, interns & accounting; executive assistant; initiated sponsor and diplomatic negotiations; coordinated complex events such as a Sahara peace expedition and a Christies art auction; designed and developed print materials and web and presentations; managed pr & communications; travel and time management of the board; restructured corporate setup under super-vision and enforced operations.

* Industry: Hospitality* Responsibilities: Supervised conference and event services; designed guest communication, PR materials, and mailings; supported breakfast and reception desk activities; supported catering services (breakfast, lunch- and dinner buffets).

* Industry: Hospitality* Responsibilities: Supported breakfast and conference services; house-keeping; reception/check-in

* Industries: Local companies within the mid-sized sector* Responsibilities: Designed and developed various concepts, campaigns and communication materials; coordinated/supported client relations and marketing consultancy; office operations.Degree awarded by the German Chamber of Commerce

Master Leadership & Consulting, Organizational Psychology And Psychodynamics

Msc, Marketing

Activities and Societies: OBEC - Oxford Brookes Entrepreneur Club Posgraduate Society

Ba (Hons), Events Management

Dean's Award for Internationalisation 2008

International Event Organiser (Auma), Events Management

Tourism Economics

Degree, Media Design For Digital & Prin Media

Dual apprentice program of the German Chamber of Commerce - Lüneburg-Wolfsburg

Fachoberschulreife (University Qualification), General Studies With Arts & Design