Active board member of Seinäjoen Oppaat ry, serving as Vice Chair from 2015 to 2019 and as Chair since 2020. Planning and scripting guided tours, training new guides, introducing and representing the city of Seinäjoki to tourist groups. Managing the association's administration and ensuring the well-being of members. Establishing and updating the Johku online store and social media channels for the association. Collaborating with the Finnish Guide Association and other authorized guides.

Active board member 2005 - 2014.Chair for three terms.

Expert in Tourism Sales and Product Development, with a focus on creating innovative travel services and boosting customer engagement. Designated Contact Person and Curator for Visit Finland's Data Hub and Sustainable Travel Finland (STF) initiatives, responsible for managing stakeholder communications and curating sustainable tourism content.

Alongside my responsibilities as a Sales Coordinator of Visit Lakeus: Customer service and advisory tasks at the Ideapark information desk, providing support to both customers and tenants of the shopping center. Coordination of the center’s operations and events together with the office team.

Trainer and immediate supervisor of bus guides for the Seinäjoki Housing Fair (alongside the role of Sales Coordinator at South Ostrobothnian Tourist Service ltd.) Responsibilities include participating in the selection of bus guides, creating scripts for bus tours, training and onboarding bus guides, creating work schedules, and ensuring smooth communication between the bus operator and guides.

Productization of experience services and initiating sales service.

Travel Agency Manager with expertise in overseeing daily operations and ensuring excellent customer service.