Ullica Hansson Email & Phone Number

Finland

Managing the most challenging yet rewarding projects during my career being home with two small wild boys.

Helsinki Area, Finland

Created, launched and managed the number one web shop for all dog lovers. We offer a selective range of quality design and lifestyle products for small and medium sized dogs and their happy owners; products such as dog clothes, dog accessories and the best dog shampoos. With a focus on both function and looks we offer you funky and straightforward dog products, all of them tested by real dogs.

Reima is launching the world’s first activity sensor for kids, ReimaGO.My role is to ensure that the defined brand strategy is being executed through ReimaGO in the most efficient and commercial manner. As a Project Manager I am responsible for leading the ReimaGO marketing launch, building a strong activity plan and ensuring operational efficiency of chosen marketing activities. This includes securing a 360 degrees approach towards the end consumer and a strong commercial calendar supporting sales targets.

Innopoli

Helsinki

Digging into the latest trends within retail and the fashion industry. Exploring new dimensions within fashion design and fashion brands; collection assortment and design, creative processes, researching, portfolio creation, design and making of own collection. Graduated from Helsinki Design School with a Fashion Designer degree.

My role as Brand Director included developing the global brand on a long-term perspective; creation and implementation of brand assets and marketing plans, roadmaps, partnerships and events. Strong collaboration with digital, retail, licensing and marketing teams to ensure 360” omni-channel marketing activation plans. The role also included aligning co-operation between the local and global Rovio marketing teams for joint direction as well as driving strategically important external partnerships and events (Hasbro, MTV, Alibaba, Chinese Idol)

As an International Marketing Manager I was responsible for creating and executing international marketing activities to create brand awareness and to boost sales on global retail markets. Fazer was present at both domestic and travel retail markets in more than 40 countries, our team was handling a portfolio of more than 10 brands. Focus markets Scandinavia, Europe, Middle East and China. Creating marketing activations together with local partners considering multicultural seasons for our markets. Events, campaigns, launches, budgets, media contacts.

Helsinki, Uusimaa, Finland

Development of the Accessory business unit, planning and executing retail and marketing strategies; product design, product portfolios and lifestyle market trends. Key strengths include marketing communication strategies, branding strategies and trend forecasting.

Helsinki

Founded, created and launched a lifestyle fashion retail concept from scratch. Launched and managed three lifestyle retail stores in Finland. Designer of our own fashion collection urban a* including apparel, accessories and home wear. Responsible of the manufacturing in Portugal, Thailand and China. As a founder of urban a the role included managing the business with following key responsibilities:• Marketing, Brand Management, Concept Development: created, executed and managed all marketing strategies and brand related actions. Key messaging, marketing communication, social media and media outreach.• Events, Happenings, Launches. Introducing and establishing new upcoming Scandinavian brands on the Finnish market: PR activities, events, pop up shops and co branded partnerships. • Purchasing & Fashion Design: product portfolios, pricing, collection creation, material sourcing. In charge of urban a*s clothing and jewellery lines, idea generation to PoS.• Business Responsibility, Leadership: KPI´s and numbers, analysing sales and efficiencies, target setting and follow up. Leading and aligning urban a store teams, managing stakeholder relations.

Helsinki, Uusimaa, Finland

Onboard Marketing Communication, Hotel Operations. Planning, creating and implementing onboard marketing material for the fleet, according to the brand; onboard brand activations, campaigns, themes, events. Developed and implemented an onboard Brand Manual, implementation and supervision of the brand assets.

Helsinki, Uusimaa, Finland

Launch of a new vessel, Silja Opera. Planning, created and executing the onboard marketing material for the Restaurant and Hotel Operations; from design to implementation.Concept Development, Project Management, Visual Identity, Budgets.

M. Sc. In Economics And Business Administration, Brand Management

Fashion Design, Fashion/Apparel Design

Digging into the latest trends within retail and the fashion industry. Exploring new dimensions within fashion design and fashion brands.

Management Oriented Exchange Program As Part Of M.Sc. Degree, Entrepreneurship

Bachelor´S Degree, International Trade

International Business Oriented Exchange As Part Of Bachelors Degree.