Ullica Hansson work email
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20+ years of experience in marketing strategies and brand building, both in b-to-b and b-to-c businesses. Key expertise lies in understanding and developing long term sales and marketing activations for strong consumer brands. My organizational and project management skills are complemented by a solid experience in retailing and in omnichannel environments. Proven track record of executing and delivering results.I am a result driven brand lover with a passion for commercial thinking. I am motivated, energetic and open-minded with problems solving skills. As a fast learner I thrive in social and dynamic environments with a great ability to adapt to changes. I grasp big entities with a high attention to detail. I execute my responsibilities well using an analytical yet hands on driven approach. I enjoy work and I get things done, my approach is hands-on and pragmatic. I have excellent English communicational skills and speak four more languages. Brand Development - Sales and Marketing Strategies - Concept Development - Retail Development - Retail Strategies - Business Development - Fashion & Apparel - Entrepreneurship
Family Life In Espoo
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SupermumFamily Life In Espoo Apr 2019 - PresentFinlandManaging the most challenging yet rewarding projects during my career being home with two small wild boys.
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Founder And Creator At Bali The DogBali The Dog Mar 2017 - Dec 2021Helsinki Area, FinlandCreated, launched and managed the number one web shop for all dog lovers. We offer a selective range of quality design and lifestyle products for small and medium sized dogs and their happy owners; products such as dog clothes, dog accessories and the best dog shampoos. With a focus on both function and looks we offer you funky and straightforward dog products, all of them tested by real dogs. -
Reimago - Global Launch Project Manager - ProjectReima Jun 2016 - Dec 2016Reima is launching the world’s first activity sensor for kids, ReimaGO.My role is to ensure that the defined brand strategy is being executed through ReimaGO in the most efficient and commercial manner. As a Project Manager I am responsible for leading the ReimaGO marketing launch, building a strong activity plan and ensuring operational efficiency of chosen marketing activities. This includes securing a 360 degrees approach towards the end consumer and a strong commercial calendar supporting sales targets. -
Digital Marketing Academy; Leadership In The Digital Age & Digital EcosystemsGoogle Jun 2016 - Dec 2016Innopoli -
Fashion Design DegreeHelsinki Design School Feb 2015 - Dec 2015HelsinkiDigging into the latest trends within retail and the fashion industry. Exploring new dimensions within fashion design and fashion brands; collection assortment and design, creative processes, researching, portfolio creation, design and making of own collection. Graduated from Helsinki Design School with a Fashion Designer degree. -
Brand DirectorRovio Entertainment Ltd. Apr 2014 - Jan 2015My role as Brand Director included developing the global brand on a long-term perspective; creation and implementation of brand assets and marketing plans, roadmaps, partnerships and events. Strong collaboration with digital, retail, licensing and marketing teams to ensure 360” omni-channel marketing activation plans. The role also included aligning co-operation between the local and global Rovio marketing teams for joint direction as well as driving strategically important external partnerships and events (Hasbro, MTV, Alibaba, Chinese Idol) -
Marketing ManagerFazer Brands International Jun 2013 - Apr 2014As an International Marketing Manager I was responsible for creating and executing international marketing activities to create brand awareness and to boost sales on global retail markets. Fazer was present at both domestic and travel retail markets in more than 40 countries, our team was handling a portfolio of more than 10 brands. Focus markets Scandinavia, Europe, Middle East and China. Creating marketing activations together with local partners considering multicultural seasons for our markets. Events, campaigns, launches, budgets, media contacts. -
Head Of Design And Retail, AccessoriesMozo Accessories Sep 2012 - Jun 2013Helsinki, Uusimaa, FinlandDevelopment of the Accessory business unit, planning and executing retail and marketing strategies; product design, product portfolios and lifestyle market trends. Key strengths include marketing communication strategies, branding strategies and trend forecasting.
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Creator, Founder, Owner - Marketing, Brand, Concept And Business DevelopmentUrban A Ab Feb 2004 - Mar 2012HelsinkiFounded, created and launched a lifestyle fashion retail concept from scratch. Launched and managed three lifestyle retail stores in Finland. Designer of our own fashion collection urban a* including apparel, accessories and home wear. Responsible of the manufacturing in Portugal, Thailand and China. As a founder of urban a the role included managing the business with following key responsibilities:• Marketing, Brand Management, Concept Development: created, executed and managed all marketing strategies and brand related actions. Key messaging, marketing communication, social media and media outreach.• Events, Happenings, Launches. Introducing and establishing new upcoming Scandinavian brands on the Finnish market: PR activities, events, pop up shops and co branded partnerships. • Purchasing & Fashion Design: product portfolios, pricing, collection creation, material sourcing. In charge of urban a*s clothing and jewellery lines, idea generation to PoS.• Business Responsibility, Leadership: KPI´s and numbers, analysing sales and efficiencies, target setting and follow up. Leading and aligning urban a store teams, managing stakeholder relations. -
Onboard Marketing Manager, Restaurant And Hotel OperationsSilja Line Apr 2002 - Sep 2004Helsinki, Uusimaa, FinlandOnboard Marketing Communication, Hotel Operations. Planning, creating and implementing onboard marketing material for the fleet, according to the brand; onboard brand activations, campaigns, themes, events. Developed and implemented an onboard Brand Manual, implementation and supervision of the brand assets. -
Onboard Marketing Coordinator - Project. Hotel And Restaurant OperationsSilja Line Aug 2001 - Apr 2002Helsinki, Uusimaa, FinlandLaunch of a new vessel, Silja Opera. Planning, created and executing the onboard marketing material for the Restaurant and Hotel Operations; from design to implementation.Concept Development, Project Management, Visual Identity, Budgets.
Ullica Hansson Skills
Ullica Hansson Education Details
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Brand Management -
Helsinki Design SchoolFashion/Apparel Design -
École Supérieure De Commerce, Rennes, FranceEntrepreneurship
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University Of Applied Sciences, Vaasa, FinlandInternational Trade
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Wirtschaftsakademie Schleswig-Holstein, Kiel, GermanyInternational Business Oriented Exchange As Part Of Bachelors Degree.
Frequently Asked Questions about Ullica Hansson
What company does Ullica Hansson work for?
Ullica Hansson works for Family Life In Espoo
What is Ullica Hansson's role at the current company?
Ullica Hansson's current role is Hands-on Leader | Executing with Results | M.Sc.Econ..
What is Ullica Hansson's email address?
Ullica Hansson's email address is ul****@****an-a.fi
What is Ullica Hansson's direct phone number?
Ullica Hansson's direct phone number is +358 40 64*****
What schools did Ullica Hansson attend?
Ullica Hansson attended Hanken Svenska Handelshogskolan, Helsinki Design School, École Supérieure De Commerce, Rennes, France, University Of Applied Sciences, Vaasa, Finland, Wirtschaftsakademie Schleswig-Holstein, Kiel, Germany.
What are some of Ullica Hansson's interests?
Ullica Hansson has interest in Children.
What skills is Ullica Hansson known for?
Ullica Hansson has skills like Marketing Strategy, Marketing Communications, Brand Management, Retail, Marketing, Business Strategy, Marketing Management, Customer Insight, Brand Development, Project Management, Digital Marketing, Management.
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