Print and online media placement with major industrial trade publications and social media for the Digital Factory Automation (DF FA) business unit; assist with content and design of customer facing sales materials (white papers, case studies, references, product brochures); development of marketing communication strategies and nurturing campaigns; build, edit and maintain all websites for FA Product Marketing (CMS/AEM); manage online catalogue system and distributor resource center.Event management for the Communication and Identification (PA CI) business unit: contract negotiations and site selection, create and build web based registration sites with CVENT, logistical coordination and onsite management.Development and implementation of B2B marketing and communication strategies for Siemens’ newly acquired Real-Time Locating System (RTLS) business for the US marketplace (awareness campaigns, solution partner marketing, media placement, marketing assets, online presence etc.).

Managed all aspects of operations including legal procedures, licensing, accounting, finance, go-to-market strategies, production, pricing, sales, and customer service. Developed and implemented business and communications plans. Created marketing necessities such as business cards, company logo, website design and content, and social media presence. Marketed products and advertised the business by scheduling different sales events as well as conducting inquiries to gain new vendors and customers in the area. Worked with legal authorities on food preparation requirements, permits and licenses. Engaged with agencies on design and ideas to create promotional material. Produced and tested new products to offer.Key Accomplishments:• Participated in multiple events such as farmers’ markets and trunk shows to advertise the business.• Gained multiple clients such as the City of Lake Oswego, Paulaner HP USA, Brewskies, and Barsita Coffee & Tea.

Implemented a sales management process to support collaborative sales efforts across countries for international project business and key customers. Created global transparency and improved business planning based on country-wide sales resource allocation according to required acquisition efforts. Engaged directly with development staff to create an application for a collaboration tool. Produced and presented marketing material to advertise process internally and receive business segment approval. Managed coordination for global automation projects (GloBiz) in a wide range of industries by defining requirements, calculating project investment and scope, and convincing business unit management to fund and support concept. Ensured regional company collaboration and motivation to specify Siemens portfolio when OEM’s and end-customers are in different countries, worked with EPCs, engineering and consulting companies. Tracked success and deadlines, delegated tasks, and coordinated and engaged in meetings. Ensured accurate ROI reporting on global project investments. Analytical and statistical evaluation of program success. Worked effectively under tight deadlines to meet expectations of stakeholder and successfully handled multiple projects simultaneously.Key Accomplishments:• Enhanced incentive process for sales force by working directly with management and legal staff; developed and implemented a project approval tool for senior management and embedded process for opportunity tracking in CRM tool PHILOS. • Enhanced coordination of GloBiz projects by 75% in 2 years and increased related volume by 30%.

Devised and implemented third-party event management system for distribution channel: interviewed different IT companies; presented project ideas and requirements; created process workflow, negotiated terms with both internal and external parties; engaged with development staff on creating the application’s design, functionality and content; and supported testing of the tool. Provided training to entire distribution channel and internal sales force, managed funding request presentation as well as ROI, channel performance reporting and lead management. Managed a budget of $500K for internal technical training preparations for over 500 team members and was responsible for entire event management process. Drove, tracked and managed all assigned marketing programs from initiation to completion. Created competitor and customer analysis, and monthly reports for business unit management. Developed marketing and advertising campaigns including success stories and newsletters for internal and external stakeholders. Facilitated workshops for the strategic planning and development of key accounts to generate new business.Key Accomplishments:• Managed investment program designed to generate new business in conjunction with sales force and controlled its $2M budget.• Controlled $2M budget for customer campaign management which included activities such as logistical arrangements, promotional offers, monitoring and tracking of key opportunities in CRM tool; training equipment purchases, shipping and repairs; creation of training content and sales collateral in close cooperation with product management; event advertising including email marketing and lead management.• Facilitated 25+ strategic workshops for Siemens account development teams for Fortune 500 companies like Proctor & Gamble, General Motors, Kimberly-Clark, Coca-Cola etc.

Annual planning, coordination and execution of 50+ strategic product workshops for decision makers of Siemens key accounts; participation in planning process of two global mobile trade shows (Exider Train, Exider Dome); Responsibility of $2M budget with monthly reporting of cost center structure; analysis of training performance for each business and product segment; engagement with application engineers in the design and maintenance of training equipment, inventory and quality control.Key Accomplishments:• Organized and completed over 100 technical customer training sessions which resulted in 2500 sales leads.• Planning and execution of the Global Leadership Forum at Hanover Fair with focus on US content and customers

Managed customer trainings and special events, participated in corporate event planning and execution, negotiated contracts and performed budget planning.Completed diploma theses about event management process at Siemens Energy & Automation using the example of three successful marketing programs

Preparation and execution of the Global Leadership Forum at Hanover Fair 2003, negotiated vendor contracts, monitored customer registration, created event plan, layout and collateral and entertainment program for 1,000 attendees.

Designed pricing guidelines and price list for the Industrial Automation business in China, assisted with pricing module and competitor analysis

Preparation and execution of the Global Leadership Forum at Hanover Fair 2002, negotiated vendor contracts, monitored customer registration, created event plan, layout and collateral and entertainment program for 500 attendees.

Competitor analysis and creation of business reports for internal use, support with promotional marketing activities, translation of business articles into English and French

Managed account balances to discover outstanding debts or other inconsistencies, collected all information needed to calculate bills receivable, bill payment assistance (payment plans), deactivation of phone service