Ecosystm is a new age research, advisory and consulting firm in the area of the digital future. With a strong focus on providing guidance to technology buyers, governments, enterprises and technology providers in shaping future digital foot prints and road maps, Ecosystm deploys the new norm of leveraging digital platforms and ecosystems to research, assess and advise our customers.Our mission is to simplify the process of conducting primary research to make it widely accessible to the broader digital ecosystem to leverage for their planning and purchasing decisions.In his role as Chief Commercial Officer Ullrich is responsible for developing new business models around ecosystm's research platform. Ullrich is also tasked to expand ecosystm's research syndicate of independent analysts and to drive all sales and marketing activities for the business.Before moving into his current position, Ullrich managed IDC's business operation across the South Pacific region for the last 9 years. In a variety of roles Ullrich managed the overall operation to ensure sustainable growth and profitability for IDC's businesses in Australia and New Zealand. This included all sales, research and consulting activities. During his 9 year tenure in New Zealand, Ullrich was responsible for IDC's CIO Community “InTEP” and facilitated a series of “Chatham House Rules” discussions across members from the public & private sectors. Furthermore, Ullrich was a frequent speaker and facilitator at a variety of industry events and was part of the Committee for the 2014 ICIS conference which will be hosted by University of Auckland in December 2014.Prior to joining IDC, Ullrich worked in project management for sales and marketing for several international companies in Germany and New Zealand. He holds a masters degree in Business/Economics with majors in Industrial Economics, Industrial Management and Marketing.