Director Of Trade Marketing And Customer Strategy
Current
Jan 2023 - Present
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Stephen Ullrich Email & Phone Number
Strategic Thinker | Coach | Expert in efficiency and organization | Sales Leadership | Trade Marketing | Analytic Insight | Problem Solver | Sales Strategy
at
Arla Foods
LinkedIn matched
✓ Verified Jun 2026
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Profile completeness 100%
Current company
Role
Strategic Thinker | Coach | Expert in efficiency and organization | Sales Leadership | Trade Marketing | Analytic Insight | Problem Solver | Sales Strategy
Location
Mahwah, New Jersey, United States
Who is Stephen Ullrich? Overview
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Quick answer
Stephen Ullrich is listed as Strategic Thinker | Coach | Expert in efficiency and organization | Sales Leadership | Trade Marketing | Analytic Insight | Problem Solver | Sales Strategy at Arla Foods, based in Mahwah, New Jersey, United States. AeroLeads shows a matched LinkedIn profile for Stephen Ullrich.
Stephen Ullrich previously worked as Director of Trade Marketing and Customer Strategy at Arla Foods and Senior Director of Sales Strategy and Planning at Square Roots. Stephen Ullrich holds Master Of Business Administration, Management from Montclair State University.
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Arla Foods
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Profile bio
About Stephen Ullrich
I am a strategic thinker with a proven history of forecast achievement via direct and brokered team leadership. I am a problem-solver across multiple channels with deep analytic insight and planning roots. My success is derived from outstanding organizational skills and my ability to collaborate effectively across many functions, benefitting from the great diversity of thought. Specialties:Team LeadershipStrategyPlanningOrganizationPromotional PlanningTrade MarketingForecast ImprovementNegotiationCustomer LeadershipData AnalysisCPG SalesTalent ManagementBroker ManagementRelationship Development
Listed skills include Shopper Marketing, Trade Marketing, Sales, Team Leadership, and 18 others.
Current workplace
Stephen Ullrich's current company
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12 roles · 37 years
Stephen Ullrich work experience
A career timeline built from the work history available for this profile.
Senior Director Of Sales Strategy And Planning
Apr 2022 - Jan 2023
Director, Sales Strategy And Planning
May 2021 - Apr 2022
Director Of Sales Planning
+ Led sales planning and strategy efforts for Blue Buffalo in the development of distribution within the Food, Drug and Mass channels with sales of $385m.+ Managed all enterprise communication to our sales teams as well as enterprise tracking of all innovation and display execution worth +$5m annually. This included the development and ongoing maintenance.
Jan 2018 - Feb 2021
Associate Director Of Planning
+ Lead all demand generation activities for $400MM of revenue to include forecasting, promo planning, trade utilization+ Delivered 103% forecast achievement vs. 2014 forecast, 109% achievement vs. 2015 forecast and 100% vs. 2016 forecast
2013 - 2018
~5 yrs
Associate Director Of Planning, Trade And Insights
+ Led a team of 11 planners, insights analysts and trade managers responsible for $320mm in revenue and $43mm in trade spending+ Guided team to increase efficiency of trade spend 6% and develop insights-driven incremental programming
2012 - 2013
~1 yr
Customer Business Lead, Convenience Channel
+ Led a team of five Customer Category Managers with responsibility for $28 million in revenue across 63 accounts+ Achieved 101% of 2012 forecast
2012 - 2012
Customer Business Manager, Supervalu Team
+ Led a team of six Customer Category Managers handling Supervalu’s Shaws and Shoppers Banners with revenue of $130+mm across 22 categories+ Achieved 102% of 2011 forecast+ Reversed negative share declines in 7 categories via relentless prioritization and insight driven selling
2011 - 2012
~1 yr
Team Lead, Customer Marketing
Cadbury Plc
Led a Customer Marketing Team of 3 analysts driving profitable performance for $600MM Convenience Channel via actionable insights. + Led a Customer Marketing Team of 3 analysts driving profitable performance for $600MM Convenience Channel via actionable insights. + Enabled $2MM of revenue growth after creating, implementing and training for a new category.
2008 - 2011
~3 yrs
Broker Manager
+ Managed New York Market Broker sales team with revenue of $20 million per year. Duties included promotion planning, deduction management, and managing retail execution.+ Exceeded forecast in 2006 by 101%, and 2007 at 103%
Jan 2006 - Dec 2007
Associate Client Director
+ Associate Director, Client Service, Pfizer Team, Delivered $1.4mm in incremental revenue and, Increased client satisfaction ratings from 61% to 91%
2001 - 2005
~4 yrs
Business Manager
Food Enterprises, Ny Food Broker
Scope of responsibilities included managing Heinz USA account. Various Retail and Headquarter Positions.
1989 - 2001
~12 yrs
Team & coworkers
Colleagues at Arla Foods
Other employees you can reach at arla.com. View company contacts →
KS
Kasper Skraep, Mba
Colleague at Arla FoodsAarhus, Central Denmark Region, Denmark, Denmark
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SS
Svandís Sif Thordardottir
Colleague at Arla FoodsCopenhagen, Capital Region Of Denmark, Denmark, Denmark
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MR
Michael Rasmussen
Colleague at Arla FoodsCentral Denmark Region, Denmark, Denmark
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AZ
Abdulrhmman Zakria
Colleague at Arla FoodsAl Madinah, Saudi Arabia, Saudi Arabia
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JG
Jeanette Gerning Damkjær
Colleague at Arla FoodsSønder Felding, Central Denmark Region, Denmark, Denmark
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DK
Daniel Karlsson
Colleague at Arla FoodsGreater Stockholm Metropolitan Area, Sweden
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MS
Michael Swaisland
Colleague at Arla FoodsDüsseldorf, North Rhine-Westphalia, Germany, Germany
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HP
Hansika Panjabi
Colleague at Arla FoodsDubai, United Arab Emirates, United Arab Emirates
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AS
Amir Shahzad
Colleague at Arla FoodsSaudi Arabia, Saudi Arabia
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LR
Lars Raith Hansen
Colleague at Arla FoodsHøng, Region Zealand, Denmark, Denmark
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Kasper Skraep, Mba
Colleague at Arla FoodsAarhus, Central Denmark Region, Denmark, Denmark
View →
SS
Svandís Sif Thordardottir
Colleague at Arla FoodsCopenhagen, Capital Region Of Denmark, Denmark, Denmark
View →
MR
Michael Rasmussen
Colleague at Arla FoodsCentral Denmark Region, Denmark, Denmark
View →
AZ
Abdulrhmman Zakria
Colleague at Arla FoodsAl Madinah, Saudi Arabia, Saudi Arabia
View →
JG
Jeanette Gerning Damkjær
Colleague at Arla FoodsSønder Felding, Central Denmark Region, Denmark, Denmark
View →
DK
Daniel Karlsson
Colleague at Arla FoodsGreater Stockholm Metropolitan Area, Sweden
View →
MS
Michael Swaisland
Colleague at Arla FoodsDüsseldorf, North Rhine-Westphalia, Germany, Germany
View →
HP
Hansika Panjabi
Colleague at Arla FoodsDubai, United Arab Emirates, United Arab Emirates
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AS
Amir Shahzad
Colleague at Arla FoodsSaudi Arabia, Saudi Arabia
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LR
Lars Raith Hansen
Colleague at Arla FoodsHøng, Region Zealand, Denmark, Denmark
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2 education records
Stephen Ullrich education
Master Of Business Administration, Management
Montclair State University
Bachelor Of Science, Geology
Rutgers University - Newark
FAQ
Frequently asked questions about Stephen Ullrich
Quick answers generated from the profile data available on this page.
What company does Stephen Ullrich work for?
Stephen Ullrich works for Arla Foods.
What is Stephen Ullrich's role at Arla Foods?
Stephen Ullrich is listed as Strategic Thinker | Coach | Expert in efficiency and organization | Sales Leadership | Trade Marketing | Analytic Insight | Problem Solver | Sales Strategy at Arla Foods.
Where is Stephen Ullrich based?
Stephen Ullrich is based in Mahwah, New Jersey, United States while working with Arla Foods.
What companies has Stephen Ullrich worked for?
Stephen Ullrich has worked for Arla Foods, Square Roots, Beech-Nut Nutrition Company, Blue Buffalo Co, and Mondelēz International.
Who are Stephen Ullrich's colleagues at Arla Foods?
Stephen Ullrich's colleagues at Arla Foods include Kasper Skraep, Mba, Svandís Sif Thordardottir, Michael Rasmussen, Abdulrhmman Zakria, and Jeanette Gerning Damkjær.
How can I contact Stephen Ullrich?
You can use AeroLeads to view verified contact signals for Stephen Ullrich at Arla Foods, including work email, phone, and LinkedIn data when available.
What schools did Stephen Ullrich attend?
Stephen Ullrich holds Master Of Business Administration, Management from Montclair State University.
What skills is Stephen Ullrich known for?
Stephen Ullrich is listed with skills including Shopper Marketing, Trade Marketing, Sales, Team Leadership, Cross Functional Team Leadership, Management, Sales Operations, and Consumer Products.
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