I’m a Senior Business Executive whose wide-ranging experience has been gained across numerous different industries, in both national and international environments and in companies moving through very different stages of digitisation. I fundamentally believe that it takes an innovative, data driven and courageous leadership approach to develop teams, organisations and strategies required to deliver effectively in the modern business world. My advantageous varied experience has taught me one very important lesson – to be successful as a modern business leader your most important asset is the ability to thrive and succeed in an environment of near constant change.
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CeoA Lot Decoration Sweden Ab Sep 2024 - PresentFalköping, Västra Götalands Län, Sverige -
Ceo | OwnerComp & Lead Ab Dec 2018 - Oct 2024Göteborg, SverigeConsultancy company with focus on how to transfer knowledge of competence and leadership through offering services within executive management and leadership. This regards change and transformation management, executive management, CEO support and interim manager positions within category, product development and supply area.
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Blå Stjärnan | Assortment Planning And ReplenishmentComp & Lead Ab Nov 2022 - May 2023Göteborg, Västra Götaland, SverigeAssignment as Project Leader to establish assortment planning and replenishment processes and tools as well as new roles and responsibilitieswithin the organisation. Transformation management including education, training and transfer of knowledge, structure and reporting.
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CpoPierce Ab - Riders In Ecommerce Aug 2019 - Jul 2022Stockholm, SverigeMember of the Group Executive Team and responsible for the Commercial Council.Responsible for building a strong Category & Sourcing team through leadership development, efficient processes and structures as well as yearly cadences for strategic and development activities. Areas included for the team is category management, supplier management, product development, sourcing strategies, product content management, personalized products, and CSR. The function is based in Sweden with parts of the team members located in Poland and Spain, in total 60 employees whereof 6 direct reports.Responsible for sales and margin targets within the categories including private label and personalized products, supplier negotiations with financial targets and time-to-market efficiency. Responsible for the development of the private brand to drive sales, margin and revenue as well as improved time to market. This included improved sourcing strategies and “internal factory” efficiency, quality assurance and CSR program.Responsible for the improvement of master data quality on products and to automate the enrich products' content to hit time to market (published on site) and enable sales in line with commercial targets -
Board MemberByggmax Ab May 2016 - May 2020Solna, Sweden -
Pierce | Category Management ConsultantComp & Lead Ab Jan 2019 - Jun 2019Assignment to establish an assortment strategy in line with the company strategy as well as a process for creating yearly category plans. To establish a structure for supplier management and relations together with an annual process for supplier negotiations and performance reviews.
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Vice President Category & SourcingOnemed Group Mar 2016 - Jun 2018Stockholm, Sweden And Gothenburg, SwedenMember of the Group Executive Management Team. Responsible for leading, developing and streamlining a Group Category organization and processes within Category and Sourcing. Areas included in the function is category management, sourcing, product development, content management and supplier management. The Group function is based in Sweden with parts of the team members located in our countries, in total 60 employees of which 7 are direct reports.Responsible for sales and margin targets within the categories including private label, to build a group assortment and bring supplier negotiations to a global level with investment targets. Responsible to develop the private label area, both in width and depth to build a Group portfolio, and to drive sales and margin.Responsible to improve master data quality on products to enable sales and value-added activities for customers as well as suppliers. A large part of the responsibility is to build a clear centralized organization with accountable managers for financial results and performance. -
Director, Head Of Category ManagementStaples Europe Mar 2014 - Feb 2016Amsterdam Area, NetherlandsResponsible for develop and drive overall Merchandising objectives, plans and strategies for the category management across Europe and to build processes to support all three channels.Responsible for development of long-term cross channel European strategic category plan in order to increase market share of assigned category including yearly planning and budget. Identify new market opportunities and manage implementation of strategic category management plan and build supplier relationships with terms & conditions in line with financial targets. Responsible for the Staples Brand product development, both in sales and penetration as being part of the category strategies and plans.Responsible for optimal content coverage, processes and tooling to increase the user experience both online and off-line including content management strategies. -
Head Of Merchandising Sweden/DenmarkStaples Solutions Mar 2012 - Feb 2014Boras, SwedenMember of the mangement team. Responsible for customer satisfaction and revenue growth through the development of selling strategies for an assigned group of BU's and all categories. Responsible for leading the merchandising team to reach sales, margin and inventory turnover. This includes assortment planning, merchandise and vendor selection, negotiation, financial planning and inventory turn implications, advertising plans, merchandise presentation, distrbution, vendor relations, administration for assigned lines and content management. -
Assortment & Purchasing DirectorKronans Apotek Jan 2009 - Jan 2012Stockholm, SwedenMember of the management team. Responsible for the profitability of an attractive assortment, efficient purchasing processes and an excellent supply chain. This includes pricing, margins, campaigns, negotiations, assortment revision, private labels, supply chain and other retail oriented activities. -
Strategic Business DevelopmentKronans Droghandel Aug 2005 - Dec 2008MölnlyckeBusiness development to position/ re-position on the dereglutaded market hence to pharmacy retail operations and the healthcare sector.Program leader for 5 tracks; Assortment & Purchasing, Establishment, Business Case, Supply Chain and Processes in the transformation program "Go Retail". -
Supply Chain ManagerApoteket Ab Jan 2003 - Aug 2005Stockholm, SwedenSupply Chain and Business Development - how to meet the changes on the market ( a deregulation). Workshops and a study trip to UK/US resulted in a supply chain strategy for the market to come. Transform a monopoly set-up into a retail oriented and centrally controlled sypply chain function. -
Replenishment Process OwnerKappahl Jun 1998 - Dec 2002GöteborgOperating the replenishment process throughout the functions (from supplier to store) and further develop processes for the allocation of goods to store. Project management for "Replenishment" - from a push to a demand driven supply chain with focus on the availability in store (size level) and to decrease the stock levels. -
Kam & TeamleaderVolvo Logistics Nov 1993 - May 1998GöteborgTeamleader for the Volvo Truck Group processes throughout Volvo Logistics, including 5 coordinators. Accountability for the Nordic markets. KAM for Volvo Trucks, Volvo Car Aftersales and Volvo Penta.
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Import ManagerWft Sweden Ab May 1990 - Nov 1992VarbergProfit responsibility for the import department, at the most five employees. The tasks mainly consisted of sales to Swedish customers by phone and furniture fairs around Europe. Responsible for business relations and contract management with foreign agents.
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Forwarding AgentScansped Transport Groep Jul 1986 - Apr 1990Göteborg, Västra Götaland, SverigeResponsible for incoming transports from France and Spain. The tasks consisted of of import documentation, booking of transportation, billing and contract management with customers, suppliers and foreign agents.Supervisor of the logistic set up from Germany at the Office in Jönköping during 1 year.
Frequently Asked Questions about Ullrika Eliasson
What company does Ullrika Eliasson work for?
Ullrika Eliasson works for A Lot Decoration Sweden Ab
What is Ullrika Eliasson's role at the current company?
Ullrika Eliasson's current role is CEO / VD.
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